Published on March 17, 2014
Q1 “WHAT AM I GOING TO USE LINKEDIN FOR?” Q2 “WHO CAN I ENAGAGE SO I CAN BE THE BEST I CAN BE? Q3 “WHAT ON YOUR PROFILE IS GOING TO INTEREST THE KEY PEOPLE? ANSWERS = THE FOUNDATION TO YOUR WHOLE LINKEDIN PRESENCE THE KEY TO WRITING A GREAT PROFILE IS TO HUMANISE IT AND MAKE IT ABOUT YOUR PASSION, GOALS AND YOUR MOTIVATIONS (IT’S NOT A CV!) THE 5 KEY AREAS TO A GREAT PROFILE 1) PROFILE PICTURE – MAKE IT PROFESSIONAL ITS NOT FACEBOOK 2) YOUR PROFESSIONAL HEADLINE TALK ABOUT YOUR REAL VALUE TO THE PEOPLE YOU WANT TO ENGAGE ADD IN 2-3 KEYWORDS THAT YOU WANT PEOPLE TO FIND YOU FOR 3) PROFILE SUMMARY I HAVE A PASSION & I LOVE WHAT I DO TOP 3 BENEFITS YOU OFFER REASON YOU’RE ON LINEDIN OUTSIDE OF WORK 4) EVIDENCE RECOMMENDATIONS – ASK FOR 3 THINGS THAT BACK YOUR VALUE ENDORSEMENTS – SPECIFIC SKILLS 5) CONTRACT INFO PROFESSIONAL EMAIL ADDRESS | PHONE NUMBER GREAT PROFILE ADDITIONS VISUAL CONTENT – UPLOAD YOUTUBE VIDEO | PRESENTATIONS CERTIFICATIONS | INDUSTRY STANDARD QUALIFACTIONS UPLOAD YOUR CV AS A PDF | WRITTEN RECOMMEDATIONS BUILD A WINNING LINKEDIN PROFILE 3 1 2 3 4 5
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