Published on March 20, 2013
A word about wifi !!!+ buddying up/demo account.Introduction - 15 mins. - assume youre here because youre already on LinkedIn or have decided this is whatyou need to do. - if not, we need you to buddy up with someone else for today. 1
- summarise what were about to do (we will cover the last section if we have time). 2
- NOW: use LinkedIn to find your neighbours profile. 3
Build a company page - 1 hour.(we can provide access to a spoof one if needed, just ask us).Upfront Troubleshooting - what if your email isn’t accepted to start an account (eg. hotmail). - “you’ve not been on LinkedIn long enough” -> if these occur to you, you’ll need to buddy up or use our demo account (search forIIPSI).Criteria for adding a company page:http://help.linkedin.com/app/answers/detail/a_id/1594I’m going to show you how to fill in a Profile (shadow this with Arrow). - basic profile - logos - company type, size, etc - show how to allocate the company profile to others for admin rights (need to beconnected) - location (upto 5) - specialities : KEYWORDS - add products and services (first one is featured on your homepage!) - embedding video in your product page.- different login for company? NO.Updates. 4
- show how to post an update (targetting if you have 100+ followers)- show how to add attachments.- how to delete an update.- adding others in last session if time!Other.- Show Analytics that are available.Now let attendees do this. 4
Build a company page - 1 hour.(we can provide access to a spoof one if needed, just ask us).Troubleshooting - what to do if your name is common to other companies (nothing!) - what to do if you have more than one company profile by accident (>support) - what to do if you’ve lost access to your company profile (> support)Supported media in profiles: http://help.linkedin.com/app/answers/detail/a_id/34327 5
Building your network - 1 hour.Look at techniques for making connections.Direct approaches- show Connect and how to change email approach- show InMail approach.Connect + InMail + OpenConnect : show the differences!http://www.linkedin.com/mnyfe/subscriptionv2?family=general&csrfToken=ajax%3A2500346178537428887&trk=prem_bdg_clk- show use of advanced search for peopleReferred approaches- show ‘get introduced’SHOW NEXT SLIDES. 8
- view to be viewed (view a profile on purpose).- - connecting to people who viewed your profile (show Marks example). 9
Using Groups> for connection building (Show the screen example of approach after joining a Group.)> Increasing your profile and becoming a thought leader. (show “most influential THISWEEK”).> how to start your own group 10
stealth modes- hiding your snooping (settings)- hiding your contacts (settings) 11
Building your network (GO DO IT) - 1 hour.PRACTICE WITH YOUR NEIGHBOUR.- Stealth mode if you want- Try sending connect requests or InMail with proper english- Find someone and view their profile, then send them a ‘I saw you viewed my profile’- Find a target person in a group and send them a ‘I saw you were in this group’ or ‘I saw your comments on XXX and would love to discuss them” 12
Company policy - 15 mins.HANDOUT EXAMPLE.- which staff should be on it (EVERYONE!)- photos please!!!- internal training of staff.- what contract/management level should be on it. 13
Social Media integration (DO IT NOW IF TIME) - 20 mins.- Twitter (only allows Twitter output as of July 2012)- Facebook (not possible easily)- next step integration via Zapier or IFTTT (show you this over lunch?) 14
Build a company page - 1 hour.(we can provide access to a spoof one if needed, just ask us).Updates.- updates- Do this here, or in last section? : Twitter, blog feed, latest news feed.- how to delete it.Troubleshooting - what if your email isn’t accepted to start an account (eg. hotmail). - “you’ve not been on LinkedIn long enough” - what to do if your name is common to other companies (nothing!) - what to do if you have more than one company profile by accident (>support) - what to do if you’ve lost access to your company profile (> support) - troubleshooting (email issues) - case studies good and bad (Arrow?)Other.- What Analytics are possible? (unique visits, pageoverviews/views/impressions/followers). - FIND OUT IF THERE IS ANY other way to get profiled in LinkedIn other than groups andcompany listing. 16
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