Lightening lean startup

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Information about Lightening lean startup
Business & Mgmt

Published on February 17, 2013

Author: spookstudio



From our first happy startups workshop in Brighton

the happy startup school Lightening lean startup

what we’ll cover•  the importance of a clear vision & purpose•  create & iterate your business model•  how to define your early adopters•  why you need to ‘get out of the building’!•  ways to test out your ideas quickly•  what an mvp is and how to define it & purpose

“your passion is ignited by your purpose, & your vision enables you to apply that spark to change the world.”

“Brands with a clear purpose havea real strength to them.they havea reason for being. and if there’sno why, there’s no wind”david hieatt, do lectures / howies

having a clear purpose helps…• ..explain why your company exists• ..people to rally around your cause• a strong brand• ..adapt your product/service• ..speed up decision making

our purpose:to help entrepreneurs in the making turn their passion into profits

our vision: a world with better businesses,happier teams & delighted customers

“to organize the world‘sinformation and make ituniversally accessible and useful.”

“to be the pulse of the planet”

“to be earth’s mostcustomer- centric company”

exercise 1: interviews

• a new initiative help entrepreneurs turn their passion into profits• business has a bad name / most startups fail / people hate their jobs• a world with happier business, employees & customers• happy, loved, inspired, passionate

exercise 2: pitch & vote

Exercise 3: cheery postcard

2. visualise your business plan

“Life’s too short to build something nobody wants”Ash Maurya, Running Lean

Waterfall = risky!Chart by @lfittl

Lean = shorter cyclesChart by @lfittl

Lean startup

3 stages of a startup

1 Problem/solution fit

1 2 Problem/ Product/solution fit market fit

1 2 3 Problem/ Product/ Scalesolution fit market fit

1 2 3 Problem/ Product/ Scale solution fit market fitFocus: Validated learningExperiments: Pivots

1 2 3 Problem/ Product/ Scale solution fit market fitFocus: Validated learning Focus: GrowthExperiments: Pivots Experiments: Optimisations

“Customers don’t care about your solution.They care about their problems.”Dave McClure, 500 Startups

Exercise 4: define top 3 problems/needs

Exercise 5: define your early adopters

3. customer development


user personasvisualise your audience


Exercise 6: create 2 personas

user storieswhat can customer x do with your product?


exercise 7: create 6 user stories

time to get out of the building!

“bad news gets worse the longer you leave it”Rob Fitzpatrick,

4.the search for product-market fit

have i made something people want?• fake it, before you bake it – create prototypes – run experiments. be creative!• start with the core features (MVP)• what will you measure?

landing page tools

testing tools

Exercise 8: define your core features

wrapping up

• define your vision & purpose• create & iterate your business model• define your early adopters• listen more than you talk• fake it before you make it• have fun along the way!

thanks! We’re helping a new breed of entrepreneur to realise their dreams.Startups that put people first and measure success in happiness, as well as profits. @happystartups

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