Published on February 17, 2013
the happy startup school Lightening lean startup
what we’ll cover• the importance of a clear vision & purpose• create & iterate your business model• how to define your early adopters• why you need to ‘get out of the building’!• ways to test out your ideas quickly• what an mvp is and how to define it
1.vision & purpose
“your passion is ignited by your purpose, & your vision enables you to apply that spark to change the world.”
“Brands with a clear purpose havea real strength to them.they havea reason for being. and if there’sno why, there’s no wind”david hieatt, do lectures / howies
having a clear purpose helps…• ..explain why your company exists• ..people to rally around your cause• ..build a strong brand• ..adapt your product/service• ..speed up decision making
our purpose:to help entrepreneurs in the making turn their passion into profits
our vision: a world with better businesses,happier teams & delighted customers
“to organize the world‘sinformation and make ituniversally accessible and useful.”
“to be the pulse of the planet”
“to be earth’s mostcustomer- centric company”
exercise 1: interviews
• a new initiative help entrepreneurs turn their passion into profits• business has a bad name / most startups fail / people hate their jobs• a world with happier business, employees & customers• happy, loved, inspired, passionate
exercise 2: pitch & vote
Exercise 3: cheery postcard
2. visualise your business plan
“Life’s too short to build something nobody wants”Ash Maurya, Running Lean
Waterfall = risky!Chart by @lfittl
Lean = shorter cyclesChart by @lfittl
3 stages of a startup
1 Problem/solution fit
1 2 Problem/ Product/solution fit market fit
1 2 3 Problem/ Product/ Scalesolution fit market fit
1 2 3 Problem/ Product/ Scale solution fit market fitFocus: Validated learningExperiments: Pivots
1 2 3 Problem/ Product/ Scale solution fit market fitFocus: Validated learning Focus: GrowthExperiments: Pivots Experiments: Optimisations
“Customers don’t care about your solution.They care about their problems.”Dave McClure, 500 Startups
Exercise 4: define top 3 problems/needs
Exercise 5: define your early adopters
3. customer development
user personasvisualise your audience
Exercise 6: create 2 personas
user storieswhat can customer x do with your product?
exercise 7: create 6 user stories
time to get out of the building!
“bad news gets worse the longer you leave it”Rob Fitzpatrick, Dex.io
4.the search for product-market fit
have i made something people want?• fake it, before you bake it – create prototypes – run experiments. be creative!• start with the core features (MVP)• what will you measure?
landing page tools
Exercise 8: define your core features
• define your vision & purpose• create & iterate your business model• define your early adopters• listen more than you talk• fake it before you make it• have fun along the way!
thanks! We’re helping a new breed of entrepreneur to realise their dreams.Startups that put people ﬁrst and measure success in happiness, as well as proﬁts. @happystartups www.thehappystartupschool.com
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