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Lifeware TEK Overview

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Information about Lifeware TEK Overview

Published on July 1, 2008

Author: heyjoe

Source: slideshare.net

Description

Lifeware TEK develops applications and marketing solutions for foodservice companies.
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By Joseph Murphy – VP Internet and Mobile Marketing [email_address] 904-794-7070 July1, 2008 Adding Value to the Marketplace through Technology

Our History A technology solution based company focusing on the food industry Privately held for 25 years Areas of expertise include: Web applications Interactive Marketing Online Creative Replicated Websites Online Advertising SEO Strategies Webinars eLearning

A technology solution based company focusing on the food industry

Privately held for 25 years

Areas of expertise include:

Web applications

Interactive Marketing

Online Creative

Replicated Websites

Online Advertising

SEO Strategies

Webinars

eLearning

Our Clients Our clients span the entire food industry – publishing, manufacturing, culinary, education, hospitality, and retail

Our clients span the entire food industry – publishing, manufacturing, culinary, education, hospitality, and retail

Our World eMarketer projects that in 2008 there will be 193.9 million US Internet users, two-thirds of the population 2008 online advertising will grow to nearly $25.9 billion and account for 8.8% of total US ad spending By 2012, Jupiter analysts predict marketers will spend $2.2 billion on mobile messaging, display and search advertising In part due to social networking and internet commerce, smartphone users are spending an average of more than 4.6 hours per month browsing the mobile web in the US 78% of marketers say they will increase their social media spend; 74% say they will increase their direct email spend; and 65% say they will increase their mobile texting/SMS spend

eMarketer projects that in 2008 there will be 193.9 million US Internet users, two-thirds of the population

2008 online advertising will grow to nearly $25.9 billion and account for 8.8% of total US ad spending

By 2012, Jupiter analysts predict marketers will spend $2.2 billion on mobile messaging, display and search advertising

In part due to social networking and internet commerce, smartphone users are spending an average of more than 4.6 hours per month browsing the mobile web in the US

78% of marketers say they will increase their social media spend; 74% say they will increase their direct email spend; and 65% say they will increase their mobile texting/SMS spend

Our Capabilities d i scovery  plann i ng  execut i on

ePostcard Features Dynamic content that can be altered any time by the client Integrated streaming audio or video “ Pass it on” feature to acquire email addresses Digital download incents recipient to forward postcard and satisfies immediate gratification Complete tracking and analytics Sample Postcards: Pillsbury Place and Bake Homemade Gourmet

Dynamic content that can be altered any time by the client

Integrated streaming audio or video

“ Pass it on” feature to acquire email addresses

Digital download incents recipient to forward postcard and satisfies immediate gratification

Complete tracking and analytics

Sample Postcards: Pillsbury Place and Bake Homemade Gourmet

ePostcard Benefits Extends the reach of promotions, advertising, event and brand messaging Quickly builds a database via a dynamic, unique marketing vehicle Provides metrics and measurements to gauge and understand the success of each effort Underscores the marketing message by empowering the recipient to be an active and engaged participant

Extends the reach of promotions, advertising, event and brand messaging

Quickly builds a database via a dynamic, unique marketing vehicle

Provides metrics and measurements to gauge and understand the success of each effort

Underscores the marketing message by empowering the recipient to be an active and engaged participant

Podcast Features Powerful publishing tools that lets you create professional podcasts in minutes without any programming knowledge Upload, publish, manage and promote your podcasts with just a few clicks of your mouse Know exactly how your podcasts are performing with powerful analysis tools Integrated Google maps provide a visual representation of your subscriber base Support for audio or video podcasts View online

Powerful publishing tools that lets you create professional podcasts in minutes without any programming knowledge

Upload, publish, manage and promote your podcasts with just a few clicks of your mouse

Know exactly how your podcasts are performing with powerful analysis tools

Integrated Google maps provide a visual representation of your subscriber base

Support for audio or video podcasts

View online

Podcast Benefits Easily accessible to a widespread audience that is not defined by geographic boundaries Enhances new product introductions, complex products and event marketing Establish a consistent branded communication channel via podcasts with your target market and audience Podcasts foster brand loyalty and are measurable

Easily accessible to a widespread audience that is not defined by geographic boundaries

Enhances new product introductions, complex products and event marketing

Establish a consistent branded communication channel via podcasts with your target market and audience

Podcasts foster brand loyalty and are measurable

SMS Features Send text messages to all North American carriers Create opt-in SMS mailing lists Launch campaigns in minutes without any programming knowledge required Short code campaigns available, i.e.. “text listings to 95432 to receive the recipe of the day to your cell phone”

Send text messages to all North American carriers

Create opt-in SMS mailing lists

Launch campaigns in minutes without any programming knowledge required

Short code campaigns available, i.e.. “text listings to 95432 to receive the recipe of the day to your cell phone”

SMS Benefits Ideal for quick, targeted messages, including announcements, reminders, alerts, etc. 80% of all cell phone users carry their phone all the time, a text message to their cell phones is the perfect way to alert your subscribers As 94% of all text messages are read, your marketing message will be seen by virtually all of the subscribers in your campaign. With text messages sent and received within minutes of starting your campaign, you can use mobile marketing for ad-hoc purposes, such as driving traffic to open houses

Ideal for quick, targeted messages, including announcements, reminders, alerts, etc.

80% of all cell phone users carry their phone all the time, a text message to their cell phones is the perfect way to alert your subscribers

As 94% of all text messages are read, your marketing message will be seen by virtually all of the subscribers in your campaign.

With text messages sent and received within minutes of starting your campaign, you can use mobile marketing for ad-hoc purposes, such as driving traffic to open houses

Portfolio Builder Features Utilizes Web 2.0 technologies currently employed by MySpace and YouTube – lifestyle touch point Turnkey approach combines the necessity of uploading static documents with the ability to creatively develop dynamic content Add resumes, letters of recommendation, awards, etc. Create galleries of photos, drawings, videos, audio and demos Upload video & audio clips, podcasts and record audio messages Demo

Utilizes Web 2.0 technologies currently employed by MySpace and YouTube – lifestyle touch point

Turnkey approach combines the necessity of uploading static documents with the ability to creatively develop dynamic content

Add resumes, letters of recommendation, awards, etc.

Create galleries of photos, drawings, videos, audio and demos

Upload video & audio clips, podcasts and record audio messages

Demo

Portfolio Builder Benefits Offers a technology solution that is easily customized to many different market segments Wrapping these initiatives around the social networking model creates lifetime relationships with your customers and employees Offers applicants a real time, turnkey resource for showcasing their skills to prospective employers Generates incremental revenue streams

Offers a technology solution that is easily customized to many different market segments

Wrapping these initiatives around the social networking model creates lifetime relationships with your customers and employees

Offers applicants a real time, turnkey resource for showcasing their skills to prospective employers

Generates incremental revenue streams

Gadgets / Widgets Features A simple application that can be easily downloaded from a website or sent directly to consumer via email A constant brand reminder that remains on your desktop Customized to seamlessly integrate with website or other brand personality Ability to utilize different types of media -- text, audio and video Content can include recipes, menus, brand messaging and can be updated as frequently as desired Sample Widgets/Gadgets iPhone Culinary Calculator

A simple application that can be easily downloaded from a website or sent directly to consumer via email

A constant brand reminder that remains on your desktop

Customized to seamlessly integrate with website or other brand personality

Ability to utilize different types of media -- text, audio and video

Content can include recipes, menus, brand messaging and can be updated as frequently as desired

Sample Widgets/Gadgets

iPhone Culinary Calculator

Gadgets / Widgets Benefits Keeps your brand top of mind by residing on the consumer’s desktop Pertinent feeds of information can drive visitors back to your website creating in-bound links for search engine rankings Allows customers to express their affinity with a brand or product Over half of the U.S. population -at home or work - frequent their PCs more than print mediums, TV ads, billboards and all other ad communications

Keeps your brand top of mind by residing on the consumer’s desktop

Pertinent feeds of information can drive visitors back to your website creating in-bound links for search engine rankings

Allows customers to express their affinity with a brand or product

Over half of the U.S. population -at home or work - frequent their PCs more than print mediums, TV ads, billboards and all other ad communications

i-COOK Features Developed in collaboration with The Culinary Institute of America Complete online recipe management functionality PLUS nutrition calculator, streaming video, iPod downloads, print-on-demand and more Imports recipes from other sources creating a one-stop , online recipe box Paid or free subscription service for both culinary professionals and food enthusiasts Access to recipe collections from best-in-class publishers

Developed in collaboration with The Culinary Institute of America

Complete online recipe management functionality PLUS nutrition calculator, streaming video, iPod downloads, print-on-demand and more

Imports recipes from other sources creating a one-stop , online recipe box

Paid or free subscription service for both culinary professionals and food enthusiasts

Access to recipe collections from best-in-class publishers

i-COOK Benefits Simplifies, organizes and enhances recipe /content management Features recipe collections from best-in-class publishers Enables publishers to leverage content and drive book sales Offers brand opportunities for recipe, video and other content during key promotion periods Predicated on active, not passive, content distribution

Simplifies, organizes and enhances recipe /content management

Features recipe collections from best-in-class publishers

Enables publishers to leverage content and drive book sales

Offers brand opportunities for recipe, video and other content during key promotion periods

Predicated on active, not passive, content distribution

By Joseph Murphy – VP Internet and Mobile Marketing [email_address] 904-794-7070 July1, 2008 Contact me for a free consultation on Internet and Mobile Marketing Strategies

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