Published on February 20, 2014
+ The Lifecycle Loop The New eCommerce Sales Funnel #LifecycleLoop
Sam @Mallikarjunan Head of eCommerce Marketing @HubSpot
Irv Brechner Executive Vice President Corporate Communications Acquirgy.com
Ask questions at any time: Use hashtag #LifecycleLoop or Use the WebEx Questions Panel
Lead Conversion in the Age of Immediacy: New Tactics to Turn Prospects Into Lifetime Customers
Consumers Live in a World of Immediacy They are used to: Instantaneous email responses to orders Clicking remotes Instant messaging Texting Constant updates of news, sports scores
They Are a New Breed of Shopper They watch TV while using their devices. They see a TV commercial, email their friends, check out ratings online, view the advertiser’s Facebook page, and on and on. They can easily get distracted from what advertisers want them to do: place an order!
Delays Common with Lead Gen Consumers looking for more information often don’t get responses for days, even weeks. They can easily lose interest and seek out a competitor, especially in a world where instant response has become the norm.
The “Holy Grail” of Lead Gen Consumers who respond to TV and radio commercials by calling or going online get email responses in minutes. Email responses are relevant, timely and have a strong call to action and offer. The “Lifecycle Loop” makes it happen.
The Lifecycle Loop
The Conventional Linear Buying “Cycle” So easy, pretty, and simple to understand, ain’t it?
How Inbound Marketing Works … and what tools you can use.
Reality is more complicated: The inbound relationship lifecycle
Reality is more complicated: The inbound relationship lifecycle – Missing key phases of the buying cycle and marketing process – Considers “Influencers” an end-state – Considers “Buyers” and end-state
It’s not an end-state It’s an infinite loop
This breaks the classic eCommerce Funnel
eCommerce marketers are late to the game – always focused on the sale. If you’re waiting until the customer is ready to buy to engage them, you’ve already lost them.
So we started converting people earlier
Blogging Adoption Is Rising Does your company have a blog or similar content channel?
Frequent Blogging Is Critical 72% of marketers who saw ROI from Inbound Marketing blog at least once a week, and marketers who blog are 155% more likely to see ROI from Inbound Marketing.
More marketers are adopting pre-transactional conversions
Research Phase Corey’s not just building her contact list, she’s generating predictable future sales revenue that she can analyze and optimize:
Free Ebook: Lifecycle Loop - The New Sales Funnel. Turn responses from DRTV, DR Radio, and SEM into conversions.
Customer Acquisition Agency Acquirgy and Inbound Marketing Company HubSpot Present: “Lifecycle Loop - The New Ecommerce Sales Funnel” Webinar Next Week
Sign up for this free live webinar to hear from HubSpot and acquirgy about the new ecommerce sales funnel! ... we will teach all about the Lifecycle Loop.
Customer Acquisition Agency Acquirgy and Inbound Marketing Company HubSpot Co-Publish New ebook:“Lifecycle Loop - The New Sales Funnel"
Webintel » B2B » Defining B2B customer lifecycle ... funnel in sales? Example customer lifecycle ... lifecycle, which can serve as a feedback loop ...
The 7 stages of the sales cycle are found in nearly every salesperson's sales process, ... Prospecting refers to the process of finding new potential ...
Sales Funnel Director at Ericsson, Sales Engagement Manager at Ericsson ... Creator at Sales Funnel Broker, Executive Sales Funnel Builder at ClickFunnels
Global Head of Ecommerce Sales at First Data Corporation. Greater New York City Area. ... Global Head of Ecommerce Sales at First Data Corporation, ...