Lifecycle Conversion Mapping (free marketing template)

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Information about Lifecycle Conversion Mapping (free marketing template)

Published on November 6, 2013

Author: AgileMarketing


This Excel template helps you map out the touchpoints along the unfunnel lifecycle. There are both marketing blast and triggered communications. This approach shows a more rapid conversion to advocate during the first month and ongoing cultivation with loyalty rewards and affiliate programs.

This diagram shows:
• Amount of touchpoints in each lifecycle stage
• Triggered vs. marketing communications
• Content needs & development
• Timeline for promotions and programs

Package: unFunnel Lead Nurturing Package – Part 4
Agile Factor: Power of People

Lifecycle Content Mapping - unfunnel Touchpoint Diagram Customer Stage Lead/Target (1 month) Active (3 months) Touch Points 5 touchpoints 6 touchpoints Marketing Message Weeks Since 1st Conversion 1 2 3 Personalized Thank You Email unAutomated (Current Target after first conversion) 4 5 One Exclusive Deal a Week for 4 Weeks (Current Customer) 6 7 8 9 10 11 12 Advocate (until unEngaged) 3 touchpoints 13 14 15 16 17 19 18 20 21 22 23 24 Loyalty Program personalized based on industry or persona 25 26 27 28 29 30 31 32 Affiliate Referal Program - personalized based on industry or persona CTA $$ Special Offer Triggered Communication CTA View Rewards Program © Copyright 2013 Social Product 1 Social Product 2 Social Product 3 Poll/Survey 1 Poll/Survey 2 Poll/Survey 3 (Peer 2 Peer, Social Contest, On or Offline Event, Game or App etc.) (A different platform for engagement) (New platform based on feedback from Product 1&2) (Feedback) (Feedback) (Feedback) Triggered Thank You (After All Conversions) CTA View Your Total Rewards Earned Co-Branded Campaign (Secondary Targets, Constituents & Allies) CTA Brand Integration Opportunities 33 34 35 36

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