Lifecycle Conversion Mapping (free marketing template)

67 %
33 %
Information about Lifecycle Conversion Mapping (free marketing template)

Published on November 6, 2013

Author: AgileMarketing


This Excel template helps you map out the touchpoints along the unfunnel lifecycle. There are both marketing blast and triggered communications. This approach shows a more rapid conversion to advocate during the first month and ongoing cultivation with loyalty rewards and affiliate programs.

This diagram shows:
• Amount of touchpoints in each lifecycle stage
• Triggered vs. marketing communications
• Content needs & development
• Timeline for promotions and programs

Package: unFunnel Lead Nurturing Package – Part 4
Agile Factor: Power of People

Lifecycle Content Mapping - unfunnel Touchpoint Diagram Customer Stage Lead/Target (1 month) Active (3 months) Touch Points 5 touchpoints 6 touchpoints Marketing Message Weeks Since 1st Conversion 1 2 3 Personalized Thank You Email unAutomated (Current Target after first conversion) 4 5 One Exclusive Deal a Week for 4 Weeks (Current Customer) 6 7 8 9 10 11 12 Advocate (until unEngaged) 3 touchpoints 13 14 15 16 17 19 18 20 21 22 23 24 Loyalty Program personalized based on industry or persona 25 26 27 28 29 30 31 32 Affiliate Referal Program - personalized based on industry or persona CTA $$ Special Offer Triggered Communication CTA View Rewards Program © Copyright 2013 Social Product 1 Social Product 2 Social Product 3 Poll/Survey 1 Poll/Survey 2 Poll/Survey 3 (Peer 2 Peer, Social Contest, On or Offline Event, Game or App etc.) (A different platform for engagement) (New platform based on feedback from Product 1&2) (Feedback) (Feedback) (Feedback) Triggered Thank You (After All Conversions) CTA View Your Total Rewards Earned Co-Branded Campaign (Secondary Targets, Constituents & Allies) CTA Brand Integration Opportunities 33 34 35 36

Add a comment

Related presentations

Brands are more invested today than ever before on curating and distributing paid,...

Marketers need to be creating and publishing original content across many differen...

As content marketing continues to increase in popularity in every industry, more m...

Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...

This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...

Olá, somos o Paulo Bernardes e o Pedro Silvestre, temos uma ambição em comum de me...

Related pages

Conversion Mapping Templates | Agile Marketing Group

... com/lifecycle-persona-mapping ... content-mapping-worksheet-free-template ... com/conversion-mapping-free-marketing-template ...
Read more

Data Conversion Plan Template -

Provide a high-level mapping of the data ... the schedule may be revised as needed at later points in the lifecycle. ... Data Conversion Plan Template ...
Read more

How To Map Content Marketing To Your Customer Journey

How To Map Content Marketing To Your ... Content Mapping the Customer Lifecycle (free template) ... in each lifecycle stage; Triggered vs. marketing ...
Read more

Temperature Mapping Report Template - Documents

01 Edi Mapping Template ... Conversion Mapping (free marketing template) ... the touchpoints along the unfunnel lifecycle. There are both marketing ...
Read more

Marketing - DOCUMENTS.MX

Lifecycle Conversion Mapping (free marketing ... mapping This Excel template helps you map out the touchpoints along the unfunnel lifecycle. There are both ...
Read more

Content Mapping 101: The Template You Need to Personalize ...

Learn how this content mapping template can help you ... 100% free. HubSpot Marketing. ... Content Mapping Template: Using Buyer Personas & Lifecycle ...
Read more

Cycle Diagram Examples - SmartDraw

Free Download; Diagram Categories. Close. ... Asset Lifecycle. ... Marketing Message Cycle Diagram. Tweet. Home; Diagrams; Solutions; Templates; Features;
Read more

Concept Proposal Template (MS Word) - Klariti

Need a Concept Proposal template in MS Word? ... Download free MS Word sample. About Us. ... Home / Software Development Lifecycle Templates ...
Read more