LibX: measuring use and marketing usefulness

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Information about LibX: measuring use and marketing usefulness
Education

Published on December 13, 2008

Author: dansich

Source: slideshare.net

Description

Part of LibX demo at Scholars Portal Day 2008, Toronto, Ontario. This part presented by Dan Sich, Research and Instructional Services Librarian, University of Western Ontario.

LibX: measuring use & marketing usefulness Dan Sich [email_address]

Measuring & encouraging LibX use measures caveats usefulness marketing

measures

caveats

usefulness

marketing

Measures How many unique IPs are: finding LibX? downloading LibX? updating (keeping) LibX? using LibX?

How many unique IPs are:

finding LibX?

downloading LibX?

updating (keeping) LibX?

using LibX?

LibX ‘boilerplate’ page is created automatically when you create your edition, and has link to download. sits on LibX server.

is created automatically when you create your edition, and has link to download.

sits on LibX server.

 

LibX ‘boilerplate’ page can be replaced by your own page, on your server, to which you can add Google Analytics code.

can be replaced by your own page, on your server, to which you can add Google Analytics code.

 

Measure 1: # finding LibX Google Analytics can show: # hits on your LibX page how users are getting to your page how long users stay on your page & more

Google Analytics can show:

# hits on your LibX page

how users are getting to your page

how long users stay on your page

& more

LibX loganalysis

Measure 2: # downloading LibX libx.org/loganalysis “ Unique IPs downloading [Firefox/IE] edition” = # new users may increase with good marketing

libx.org/loganalysis

“ Unique IPs downloading [Firefox/IE] edition”

= # new users

may increase with good marketing

Measure 3: # updating LibX libx.org/loganalysis LibX sends query (from browser to LibX server) every 24 hours These queries are logged as “Unique IPs accessing update.rdf within last 7 days [of snapshot]” = # keeping LibX is something we’d like to see increase

libx.org/loganalysis

LibX sends query (from browser to LibX server) every 24 hours

These queries are logged as “Unique IPs accessing update.rdf within last 7 days [of snapshot]”

= # keeping LibX

is something we’d like to see increase

Caveats: loganalysis doesn’t tell you everything shows # of IPs, not # of users is run irregularly, provides snapshot isn’t reliable at the moment for # of “Unique IPs accessing update.rdf within last 7 days,” so you may have to analyze the excerpt manually (not difficult)

doesn’t tell you everything

shows # of IPs, not # of users

is run irregularly, provides snapshot

isn’t reliable at the moment for # of “Unique IPs accessing update.rdf within last 7 days,” so you may have to analyze the excerpt manually (not difficult)

Measure 4: # using LibX You can measure LibX-to-SFX-OpenURL-server traffic by: assigning an SFX OpenURL SID for LibX counting the # of requests with this SID comparing to overall SFX OpenURL server traffic(?)

You can measure LibX-to-SFX-OpenURL-server traffic by:

assigning an SFX OpenURL SID for LibX

counting the # of requests with this SID

comparing to overall SFX OpenURL server traffic(?)

More on measure 4: # using LibX LibX-to-SFX-OpenURL-server traffic isn’t the whole picture We may also be able to meaure LibX-to-SFX-Journal-List traffic LibX-to-Innopac traffic counts not available What about LibX-to-Encore traffic?

LibX-to-SFX-OpenURL-server traffic isn’t the whole picture

We may also be able to meaure LibX-to-SFX-Journal-List traffic

LibX-to-Innopac traffic counts not available

What about LibX-to-Encore traffic?

Usefulness usefulness ≠ use usefulness > use (at the moment) usefulness can exist independent of use usefulness to staff? user comments?

usefulness ≠ use

usefulness > use (at the moment)

usefulness can exist independent of use

usefulness to staff?

user comments?

Market LibX by informing & training staff positioning on website, news items using it in reference/instruction work installing it on public workstations knowing & appealing to your audience encouraging word-of-mouth

informing & training staff

positioning on website, news items

using it in reference/instruction work

installing it on public workstations

knowing & appealing to your audience

encouraging word-of-mouth

 

 

Contact info Dan Sich University of Western Ontario [email_address]

Dan Sich

University of Western Ontario

[email_address]

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