Lezfon presentation - Hack for Big Choices Mexico

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Information about Lezfon presentation - Hack for Big Choices Mexico
Small Business & Entrepreneurship

Published on April 27, 2014

Author: HackforBigChoices

Source: slideshare.net

Description

Video-> https://www.youtube.com/watch?v=X38NA9SA9tE

LEZFON. Car driving safety

We are concerned about the increasing number of car accidents caused by cell phone
distractions, that is why we chose the challenge of car driving safety. We created
LEZFON, a smartphone app that promotes safety driving by counting the time and
miles drivers spend off their phone. The app rewards responsible drivers with points
that can be exchanged for coupons or direct funds to charity.

The more time and distance one drives without using the phone, the more points they
earn to get coupons or make donations.

Wouldn’t it be nice if you could get free movie tickets for being a responsible driver? Or
how about knowing you are supporting a kid with scarce resources by not using your
phone while driving?

The app is very simple to use, just open it and press a green start button which
indicates you are about to start driving. While activated, the app will give you points
according to the amount of time and distance driven without using the phone. That
means no texting, no calling (unless bluetooth) and no taking pictures; focus on the
road.

Once the trip is completed, hit a red button and the app will calculate the points you
earned.

There is a store tab where you can check the points you have earned and browse
through a collection of coupons and donations you can “buy”. Each coupon or donation
has its own price in points depending on the reward value. Every time you exchange
your points for a coupon or donation the app suggests you to share it on facebook, gift
it to a friend or just save it in your coupons wallet.

With LEZFON we hope to help businesses and non profit organizations get more
exposure and at the same time improve driving safety.

PROBLEM

3500 daily accidents around the world1

People don’t like to be punished

DREAM

SOLUTION

Drive responsibly, get points, exchange them for coupons or to help a social cause

BENEFITS

MARKETING

USERS

DONATIONS

MARKET

76% HAVE CLAIMED TO USE THEIR CELL PHONES WHILE DRIVING VALIDATION 77% WOULD STOP IF GIVEN A PRIZE

CHANGE YOUR HABITS, ! TO CHANGE THE WORLD /lezfon /lezfon http://www.lezfon.com

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