Leveraging Wordpress for an Ecommerce Website

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Information about Leveraging Wordpress for an Ecommerce Website
Business & Mgmt

Published on February 27, 2014

Author: WillHanke



How to use Wordpress on an ecommerce site and make a TON more money. Original presentation was at WordCampSTL on March 1, 2014


Q&A at the end…

2007 After 21 Years in Business

$1MM in Sales (Online & Offline) 2014 Projected

2007: Plenty of Competition With advertising budgets!


“Bolted on”

What are the Various Waterbed Sizes? October 12, 2007

~10 Additional Targeted Visits/week

Almost 16,000 Additional Visitors 100 Articles - October 2007 – October 2008

2013 Blog Post Involvement in Sale

So How Can I Do That?

Seamless Integration Across Platforms

Seamless Integration Across Platforms

Seamless Integration Across Hosts

Seamless Integration Across Hosts

No Blog vs. Blog (and SEO)

YARPP Integration

Aweber Integration with Comments

Call to Action Graphics by Category Requires separate sidebar files

Plugin: Widget Logic

Call to Action Graphics in Blog

Write About Problems Top Ten Problems with Memory Foam

Employ Google Custom Search Engine ~$100/year

Don’t Forget to Link to the Blog

Top Articles (by Comments)

Google Authorship a MUST Plugin: AuthorSure

A Few Important Things

Good Content Reigns Supreme

Blog Isn’t for eCommerce Visitors

It’s for SEO – More Landing Spots

2,090 Pieces of Content for Search Engines

It’s About Helping People

And Being a Subject Matter Expert

It’s About Getting Sales

Other Tips        Publish at least once a week Ask questions at end Be edgy / controversial Listen to your customers Have your SEO listen to calls Yahoo! Answers is great place for topic ideas Explain/how-to your products on video


Thank You! 314-496-8665 @RedCanoeMedia

Wordpress SEO Tutorial – 19 Video Series

Wordpress SEO Tutorial – 19 Video Series $97 Promo code ‘Wordcamp’ for $50 off  Expires March 10  

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