Published on March 12, 2014
Leveraging the GGI Global Brand Online GGI | Marketing Webinar II Inna Deputat, Business Development & Marketing PG, Chairperson Sophia Moon, Social Media & Marketing Manager, GGI Marco Izzo – WebEx Moderator
TECH CHECK Mic Check 1,2,3… Meet Marco, our Moderator Questions? Raise hand to ask a question, or type it into private chat box to Marco. * Thank you in advance for your patience with any tech issues that arise!
GGI Independent Member Branding • Corporate design overview (examples of model uses) Marketing your firm within GGI • GGI Insider • GGI Forum • LinkedIn Closed Group • Group Involvement Content Sharing • Curated Content via social media • Engagement & Support AGENDA
CONSISTENT VISUAL IDENTITY AS A PART OF SUCCESSFUL BRANDING
Note: Members must use the GGI Logo in combination with the words “Independent Member” GGI Independent Member Logos may be used on business documents, websites, advertisin g, email signatures, and for labeling purposes. Corporate Design Overview
• No color variations • No dimension variations • Always white background
GGI member firms may not use the GGI logo as their own company logo.
GGI Independent Members’ logo must appear in the lower third of all headed notepaper – clear distance from the member’s logo and must not be larger than their own logo
Corporate Envelopes: model use case
Business Cards: model use case
Corporate Signage: model use case
Advertising: model use case Note: white background is maintained on logo
• On member firm website, GGI logo must not appear in the header area
• GGI members must provide a navigation point or link on website: International, International Alliance, or GGI as a sub navigation point under the heading About Us (or similar). • Must publish the two part GGI Info • Use of the GGI Global Alliance… logo must only be used on this page
Business card Letterhead
MARKETING OPPORTUNITIES WITHIN GGI
Publishes every 2 months – GGI global and regional news, new member profiles, member firm news, interest articles, conference reviews, etc. • March edition – currently in editing/publishing stage • May edition – Submit article by April 20th Email articles to Ms. Barbara Reiss, email@example.com *Not all submissions are published on the Insider – they are at the discretion of the GGI Head Office.
Publishes on a rolling basis – industry expertise articles, thought pieces, press releases, etc. Email articles to Ms. Barbara Reiss, firstname.lastname@example.org *Not all submissions are published on the Insider – they are at the discretion of the GGI Head Office.
INSIDER/FORUM SUBMISSION GUIDELINES: • Length: No longer than 6000 characters, including spaces • Please provide high resolution (300 dpi) photos • Writing Style: third person • Subject matter: generally informative to a broad audience • Avoid: overt self-promotion, lengthy lists or bullets (company advertising will not be published in the editorial section.) • Include author by-line (name, title, firm, contact info) May edition – Submit article by April 20th Email articles to Ms. Barbara Reiss, email@example.com *Not all submissions are published on the Insider/Forum – they are at the discretion of the GGI Head Office.
FACT: 84% of GGI LinkedIn company followers are Senior-level, Partners, Managers, or Directors • LinkedIn Company –VS- LinkedIn (Closed) Group • YOU: the voice of your firm online. • Goal: Promoting authentic engagement, supporting each other. *Paying it forward* LINKEDIN SHARING GUIDELINES: • Keep target audience in mind • Acceptable content: recent industry publications, press releases, notable announcements • AVOID overt self-promotion, advertisements will be omitted *Articles are submitted for review before they are posted.
5 Reasons To Use GGI INSIDER And FORUM 1. Build up your Personal & Corporate Brand awareness 2. Stay “top of mind” – remind them of your existence 3. Demonstrate expertise in a particular area 4. Develop strong relationships with fellow members 5. Share successes with GGI community Never miss an opportunity to promote who you are and what you do
5 Opportunities You Receive From Attending Events 1. Building working relationship and personal friendship 2. Organizing joint activities 3. Sharing real experiences and best practices 4. Explore new ways to increase performance (services, professional expertise) 5. New referrals from GGI members
Looking to the Future: Open Discussion Short-term • Guest Presenters: Marketing professionals, GGI member firms • Suggestions for future topics • Creating a community that shares best practices (Marketing & Business Development) and supports each others’ initiatives. Long-term • Coordinate marketing event, meet-ups
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