Leveraging Social Media within Analyst Relations: Jonathan Yarmis, Stephen Loudermilk & Michael Myers

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Business & Mgmt

Published on March 6, 2014

Author: dchapple

Source: slideshare.net

Description

The recording of this webinar can be heard at http://youtu.be/qRDcO671ryI

The Analyst Relations Forum used the first quarter of 2014 to drill down on social AR. Jonathan Yarmis, Stephen Loudermilk and Michael Myers joined Duncan Chapple in the March webinar on leveraging Social AR. All are seasoned industry professionals who’ve seen how leading edge ‘powerhouse’ firms make the most of social media – and understand its limitations.

This webinar focusses on several areas of leveraging Social Media within Analyst Relations, with each panel member having their say on aspects of four topics. The panelists also discussed questions from listeners on the call.

Stephen Loudermilk (LinkedIn, @LoudyOutLoud) has over 20 years of experience in Media and Industry Analyst Relations and Social Media branding, having spend most of this career at Alcatel-Lucent as Marketing and Communications expert. He currently is Global Director of Media and Analyst Relations at LexisNexis.

Michael Myers (LinkedIn, @M_Myers) has held AR roles at some of the world’s leading IT brands. He was part of the team that launched the IIAR’s AR Compass in a recent webinar. He directed AR and MI at Siemens Business Services, managed analyst relations for SAP Services, Licensing & Pricing, and most recently drove AR for the Technology Services business unit within HP Enterprise Group.

A late addition, Jonathan Yarmis (@DrDisruptive) also joined the panel.

Leveraging Social Media within Analyst Relations Analyst Relations Forum webinar LinkedIn: http://bit.ly/ARForumGroup Recording: http://youtu.be/qRDcO671ryI

On the panel • Stephen Loudermilk • @LoudyOutLoud • Michael Myers • @M_Myers • Jonathan Yarmis • @DrDisruptive • Duncan Chapple • @DuncanChapple

Agenda • .00 Introductions • .05 Topic 1: Social Media and the Analyst Ecosystem • .15 Topic 2: Social Analyst Relations Strategy and Planning • .25 Topic 3: Social AR Programme Foundation and Metrics • .35 Topic 4: Social Analyst Relations Best Practices • .45 Close

Social Media & the Analyst Ecosystem • • • • The Changing Influence Landscape Social Media acceptance by the analysts Social Media's impact on the analysts General adoption of social media

Social AR Strategy and Planning • • • • The role of social media in AR Incorporating social media into the AR Plan Does social media impact your analyst lists Policy implications

Program Foundation and Metrics • • Media • • • • • • • • • Social Media and Confidential Information Internal blogs for colleagues External blogs for analysts Using Twitter Podcasting Wikis Social networks in the analyst ecosystem • Analyst Social Media Traffic analysis Traffic analysis tools Implementing a monitoring program Social Media metrics and measurement

Social AR Best Practices • Top tips?

ANY QUESTIONS? thank you for your attention! For more information, please visit our website, find us on social media or simply send us an email! www.keacompany.com Twitter: @keacompany Mail: duncan.chapple@keacompany.com

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