Published on March 6, 2014
Leveraging Social Media within Analyst Relations Analyst Relations Forum webinar LinkedIn: http://bit.ly/ARForumGroup Recording: http://youtu.be/qRDcO671ryI
On the panel • Stephen Loudermilk • @LoudyOutLoud • Michael Myers • @M_Myers • Jonathan Yarmis • @DrDisruptive • Duncan Chapple • @DuncanChapple
Agenda • .00 Introductions • .05 Topic 1: Social Media and the Analyst Ecosystem • .15 Topic 2: Social Analyst Relations Strategy and Planning • .25 Topic 3: Social AR Programme Foundation and Metrics • .35 Topic 4: Social Analyst Relations Best Practices • .45 Close
Social Media & the Analyst Ecosystem • • • • The Changing Influence Landscape Social Media acceptance by the analysts Social Media's impact on the analysts General adoption of social media
Social AR Strategy and Planning • • • • The role of social media in AR Incorporating social media into the AR Plan Does social media impact your analyst lists Policy implications
Program Foundation and Metrics • • Media • • • • • • • • • Social Media and Confidential Information Internal blogs for colleagues External blogs for analysts Using Twitter Podcasting Wikis Social networks in the analyst ecosystem • Analyst Social Media Traffic analysis Traffic analysis tools Implementing a monitoring program Social Media metrics and measurement
Social AR Best Practices • Top tips?
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