Leveraging Social Media for Student Engagement - Updated 8/8/11

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Information about Leveraging Social Media for Student Engagement - Updated 8/8/11
Education

Published on March 25, 2008

Author: swiftkick

Source: slideshare.net

Description

These are our latest slides (8/8/11) for our presentation on how to leverage social media for increased student engagement intended for Student Leaders and Student Affairs Professionals. To learn more about Swift Kick, visit www.swiftkickonline.com.

Leverage Social Media for Student Engagement

Leverage Social Media for Student Engagement

Leverage Social Media for Student Engagement

PollHow comfortable are you with internet technologies?

PollHow comfortable are you with internet technologies? Bill Gates

Poll How comfortable are you with internet technologies?Fred Flintstone Bill Gates

Dance Floors

N0 5 0N 1 2 3 4 5Bad Dance Good Dance

Good CampusN0 5 0N 1 2 3 4 5Bad Dance Good Dance

LeadershipOpportunity Good CampusN0 5 0N 1 2 3 4 5Bad Dance Good Dance

National Survey on Student Engagement 60-84% of students will never participate in a college sponsored activity.

The Steps

The Steps1) Introduce Yourself

The Steps1) Introduce Yourself2) Introduce People To Each Other

The Steps1) Introduce Yourself2) Introduce People To Each Other relevant3) Make Small V Groups

The Steps1) Introduce Yourself2) Introduce People To Each Other relevant3) Make Small V Groups4) Get Out Of The Way

Connect Them:

Connect Them:

Connect Them:

Connect Them:

Great Dance

Great Dance Great Campus

No

No Yes

Web 1.0

Web 2.0

Web 1.0 Web 2.0

Broadcaster Converser Connector

5 Myths of Social Media3) There’ll be instant payoff

5 Myths of Social Media1) It doesn’t cost anything3) There’ll be instant payoff

5 Myths of Social Media1) It doesn’t cost anything2) It doesn’t take extra time3) There’ll be instant payoff

5 Myths of Social Media1) It doesn’t cost anything2) It doesn’t take extra time3) There’ll be instant payoff4) You need to be on every tool

5 Myths of Social Media1) It doesn’t cost anything2) It doesn’t take extra time3) There’ll be instant payoff4) You need to be on every tool5) Social Media fixes a crappy product

Q: How Many Facebook Pages Do You Manage?

Broadcaster Converser Connector

6. NFO: News Feed Optimization EdgeRank ∑ edges e Ue We deUe - affinity score between viewing users and edge creatorWe - weight for this edge type (create, comment, like, tag, etc.)d e - time decay factor based on how long ago the edge was created

6. NFO: News Feed Optimization EdgeRank ∑ edges e Ue We deUe - affinity score between viewing users and edge creatorWe - weight for this edge type (create, comment, like, tag, etc.)d e - time decay factor based on how long ago the edge was created

Broadcaster Converser Connector

Broadcaster Converser Connector

facebook.wvu.edu

Q: What Stage is Your School’s Facebook Usage?

Recommendations

Recommendations• Be Human / Add a Face / Enlist “Hosts”

Recommendations• Be Human / Add a Face / Enlist “Hosts”• User Generated Content

Recommendations• Be Human / Add a Face / Enlist “Hosts”• User Generated Content• Elicit Conversations (Don’t Own Them)

Recommendations• Be Human / Add a Face / Enlist “Hosts”• User Generated Content• Elicit Conversations (Don’t Own Them)• Link (Unofficial Groups / Digital Identities)

Limitations

Limitations• Facilitating Relationships

Limitations• Facilitating Relationships• Individual Analytics

Limitations• Facilitating Relationships• Individual Analytics• Top Down Control

Limitations• Facilitating Relationships• Individual Analytics• Top Down Control• Relevancy

Q: How Many Twitter Accounts Do You Manage?

Broadcaster Converser Connector

Broadcaster Converser Connector

Broadcaster Converser Connector

#MaristMonday

Ed CabellonBridgewater State University @EdCabellon

Professional Development www.thesabloggers.org

Recommendations

Recommendations• Be Human / Add a Face

Recommendations• Be Human / Add a Face• Engage Your Audience (@, #, RT, #FF)

Recommendations• Be Human / Add a Face• Engage Your Audience (@, #, RT, #FF)• Experiment

Limitations

Limitations• Facilitating Relationships

Limitations• Facilitating Relationships• Individual Analytics

Limitations• Facilitating Relationships• Individual Analytics• Top Down Control

Limitations• Facilitating Relationships• Individual Analytics• Top Down Control• Relevancy

QUESTIONS? thoughts? feelings?

What’s Next (part 1)

What’s Next (part 1)

What’s Next (part 1)

What’s Next (part 2) Instant Individualized Analytical Outsourced

Stay Informedtext “like swiftkick” to 32665tom@swiftkickonline.comwww.swiftkickonline.com/blog@swiftkickonline

Stay Informedtext “like swiftkick” to 32665tom@swiftkickonline.comwww.swiftkickonline.com/blog@swiftkickonline

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