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Leveraging LinkedIn for Lead Generation...Top 10 Things a Retail Technology Provider Needs to Know to Generate More Demand

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Marketing

Published on March 14, 2014

Author: JerryInman

Source: slideshare.net

Description

In reality each social media platform has its merits, such as the sheer scale of Facebook, the ability to distribute news quickly via Twitter and the significant growth in Google Plus and the SEO benefits it provides. Essentially you would use all of these platforms. The SEO benefits of Google Plus are very significant since B2B buyers frequently start with a search. However, when it comes to generating qualified leads and conversions most B2B marketers agree that LinkedIn is the current platform to use.
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1 TOP 10 THINGS A RETAIL TECHNOLOGY Provider NEEDS TO KNOW TO GENERATE MORE DEMAND Leveraging LinkedIn For Lead Generation Presented by

demandworldwide.comCONFIDENTIAL Copyright © 2014 Demand Worldwide In reality each social media platform has its merits, such as the sheer scale of Facebook, the ability to distribute news quickly via Twitter and the significant growth in Google Plus and the SEO benefits it provides. Essentially you would use all of these platforms. The SEO benefits of Google Plus are very significant since B2B buyers frequently start with a search. However, when it comes to generating qualified leads and conversions most B2B marketers agree that LinkedIn is the current platform to use. Top 10 Things a Retail Technology Provider Needs to Know to Generate More Demand Leveraging LinkedIn for Lead Generation

demandworldwide.comCONFIDENTIAL Copyright © 2014 Demand Worldwide # 1 Take Professional Photos for ALL Your Employees and Make Sure They Complete Profiles Properly # 2 Use Consistent Messaging and Optimize “About Us” # 3 Set Up a Group and Have a Company Plan to Join Groups # 4 Share Content That Adds Value # 5 Follow Your Customers and Connect to Your Prospects # 6 Set Realistic Goals and Monitor Your Performance # 7 Be Creative and Go Visual for Your Page and PPC (Pay Per Click) # 8 Be Strategic with Persona Based LinkedIn PPC Campaigns # 9 Dump Your 30, 60, 90 Pipeline Into a LinkedIn Targeted PPC #10 Optimize Your Click-Through Rates (CTR) for LinkedIn PPC Top 10 Things a Retail Technology Provider Needs to Know to Generate More Demand Leveraging LinkedIn for Lead Generation

demandworldwide.comCONFIDENTIAL Copyright © 2014 Demand Worldwide Marketing to the retail industry may seem a little complicated now that you know more, but if you follow those 10 best practices you will be successful and you will close more business. Your sales team needs to dedicate time to LinkedIn daily leveraging their network and identifying referrals. Your Marketing department needs a dedicated person or team for LinkedIn. Learn to love LinkedIn as it should be one of your biggest and most cost effective lead generators – that’s qualified lead generator, folks! Top 10 Things a Retail Technology Provider Needs to Know to Generate More Demand Leveraging LinkedIn for Lead Generation

demandworldwide.comCONFIDENTIAL Copyright © 2014 Demand Worldwide Top 10 Things a Retail Technology Provider Needs to Know to Generate More Demand Leveraging LinkedIn for Lead Generation Demand More. Get the Whitepaper Get the White Paper. www.demandworldwide.com

demandworldwide.comCONFIDENTIAL Copyright © 2014 Demand Worldwide Demand Worldwide is a full-service demand agency helping B2B technology companies – from start up to established – in the retail sector increase revenue through demand/brand, go to market (GTM), and communications strategies. The firm’s unique, holistic approach to demand generation and sales enablement blends subject matter expertise, creative, and a deep understanding of the space to achieve measurable results in lead generation, nurturing, and conversion. About Paula Levy Chief Strategy Officer Jerry Inman Chief Marketing Officer A seasoned Chief Marketing Officer focused on the Retail and Technology industries. For the past 25 plus years, Mr. Inman has created a strong track record of driving global market share, revenue growth and increased brand equity - for start-ups to the established. He has spoken at numerous conferences and industry events and has become sought after for his moti- vation skills as well as his knowledge on branding, demand generation, PR, content marketing, SEM, sales/marketing alignment and innovative integrated marketing campaigns. A seasoned SVP Global Sales and Industry Business Specialist focused on Retail and Brands. For the past 25 plus years, Paula has provided consulting services and technology solutions to the industry based on her depth of knowledge of business best practices and a detailed understanding of the process focusing on value based selling, cost savings, operational efficiencies, and go to market strategy. Paula’s customers have covered a wide range of leading retailers and brands worldwide including Brooks Brothers, Chanel, Giorgio Armani, Tory Burch, Polo Ralph Lauren, St John Knits, Escada, Tommy Hilfiger, Valentino, Joseph Abboud, Liz Claiborne, and Calvin Klein.

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