Leveraging Africa's Mobile Revolution to Refuel Philanthropy in Your Market!

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Information about Leveraging Africa's Mobile Revolution to Refuel Philanthropy in Your...
Presentations & Public Speaking

Published on October 15, 2014

Author: ElizabethNgonzi

Source: slideshare.net

Description

Presented During the International Fundraising Congress, October 14 - 17, 2014 in The Netherlands.

1. °L'~? .:u. .~: ifC20l4 International Fundraising Congress Inspire. Connect. Transform. 14-17 October 2014, The Netherlands

2. °Z’~? ..: '.. :=r ifC20l4 LEVERAOINO AFH| OA’S MOBILE REVOLUTION TO REFUEL ‘ PHILANTHROPY IN YOUR MARKET. . Presented by ' nzi, MMH 'kaTikkun, USA / NYU Heyman Center for Philanthropy & Fundraising

3. 7 . -": Iil- SESSllllll llVElllllEW Session Overview / Learning Objectives Introductions Trends Four Case Studies: Mobile in Africa Group Activity: Adapting a Case Study to Your Market ll&A / Session Recap 5 Minutes 10 Minutes 10 Minutes 20 Minutes 40 Minutes 5 Minutes

4. °Z~E-. ;.. .-sritc2014 LEARNING OBJECTIVES % 1. Develop an understanding of how to engage and catalyse masses leveraging mobile 2. Gain insight into how often-overlooked African continent uses mobile technology to innovate in social sector 3. Take actionable steps to incorporate mobile engagement strategies into your Nlill’s outreach

5. 023%-. .-. ::ifc2014 DEVELOPING A error nneponr INTRODUCTIONS

6. » Continents Technologies ‘ corporations Nlill’s

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9. Sm Ausun Comru Hmrrnun loan A: Irmovnmx Awuzns l t. :1; J4 , r: w "vim ‘~%r5 I121.’ ’, vl: rIL<; r:ii: ri. rrai ")u%<. 'I: .»1_urfi<: r.o«'. L; &u§I. S Pwerty Eradication Awards 1004

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11. HOW ARE YGUR GRGS IISNG MDILE T0 ENGAGE: h rg e 1 BENEFIBIARIESI I mrrvreras PUBLIC ° Service Delivery e Fundraising M e Retention '- Fundraising ~ Advocacy ’ ~ Awareness- Building WHAT ARE THE CHALLENGES / GPPGRTUNITIES? «rr

12. 0%. .-s= -itc2014 unornsrnnornc THE CONTEXT ron roonvs srssron TRENDS

13. °Z~‘? .:'_ssitc2014 TRENDS DRIVING TGDAY’S SESSIDN 1. Donors want to invest in the next “Big Idea’’ that enables them “achieve good”. 2. Nonprofit innovations in fundraising and service delivery no longer only come from the US or Europe. 3. Drganizations are increasingly realizing the necessity of involving beneficiaries in solution development. 4. Multiple sector / country partnerships will increasingly become necessary to finding sustainable solutions to our societies’ challenges. 5. Digital technology is increasingly democratizing philanthropy.

14. SHARE OF GLOBAL USERS BY REGION CENTRAL EASTERN EUR . 5% . o% 0 7% . 7% CENTRAL ASIA .2% .1% WEST! RN EURO PE . 6% . 10% NORTH AMERICA . 5% . 11% “ 11% O 5% EASTASIA . 22% . 37% 013% .8"/ .. MIDDLE EAST 0 u% 0 9% ¢ u% 0 5% 0 30% . 22% SOUTHEAST ASIA . 9% . 9% ° 6% . 1 1% 61% .2% CENTRAL AME RICA 0 3°/0 O H‘/0 ° 3% . 3% SOUTH ASIA O 23% O 6% G 8% . 13% SOUTH AMERICA 0 I’()I’ULAT| UN . ¢% . 10% Q INTLRNLI USERS CW .8% O SLXJALMEUIA USERS 0 MOBILE SUBSCRIUTIONS SDURCE We Are Social - Souvcos: us Census Bureau. InIornelWor| dSlu(s. CNNIC. fanccm. Fact. -book. Vkontuklo. ITU. CIA weuresociamg - @woaresociulsg - 6

15. °%asifc2014 TRENDS: MDBILE PAYMENTS Africa and Asia Are Embracing Mobile Payments Forecast: mobile payment users (in millions) I 2012 2016 200 150 100 50 Asia/ Africa North Europe Latin Middle Pacific America America East Staflsta 5 @§EE'>‘EIeII'I1I’§ns ® © Source: Gartner The Statistics Portal

16. Otfzx ifC20i4 TRENDS M°b“° PaVm°"t$ ‘£531? in Africa us 11 0 WORLDWIDE MOBILE 0 PAYMENT AVERAGE Tunma 3% SOURCE Pow Flonomch Conlnv. QOIII Irlluanflltc doclgmxl by 'u‘NIII'Inwo: oInn Source aIrooraphsq: o.turnbtr. com

17. ifC20i4 TRENDS SMARTPHONE PENETRATION SELECTED COUNTRIES SSA 47% 31% 29% 1°/ C ELL O SOUTH AFRICA O NIGERIA O KENYA Source: Strategy Analytics

18. s i1'C2014 What is your preferred method of charitable giving? Please rank from 1 (poor) to 4 (excellent) Average score shown 2.14 Email 2.22 2.25 ‘ 2.78 Special Events 3.03 288 2.02 Direct Mall 2.08 2.25 3.24 Onllne 3.14 3.32 1.14 Telemarketing 1.16 1.25 ‘ 3.46 Text 2.9 3 ’ 2.59 Social Networking 2.52 2.25 2.15 Face to Face 2.23 2.5 1.16 Door to Door 111 1.25 SOURCE ' 2014 T1.-xtDonat1on Survey 2013 T1’. -xtDonatron Survey 2012Tcxt Donation Survey T

19. °L%§g: ;c. eitc2014 TRENDS: MOBILE GIVING WORLDWIDE “l5lobally, the total value of mobile donations using PayPal in December 2012 was than in December 2011. And on Giving Tuesday alone, the total value of mobile donations through PayPal from 2011 to 2012. The rise of mobile is a trend no one in any industry can ignore, let alone in the philanthropic space! ’

20. 0% ifc2014 EXAMPLES or MOBILE USED TD CATALYZE THE MASSES CASE STUDIES

21. M-PESA Mobile Money Only 4 million Kenyans have oankaccounm But LG million people in the country now use the M—PESA money transfer service This short film by CGAP shows how mobile t Trimolr I Tweet Copy Embed (opy Link

22. ifc2014 $5/N The amount reflected In the Tucker lncludes Cash recelved and 43,56l. ,928M Ifl Pledges. We will _ update the amounts over KES 615,000,000 . , m. ,,, .,, M, raised by collective , ' ' ' LggLived. __ efforts on Kenyans for ' ' Kenya ‘V '7f'Vi-’uu#¥'f$‘¥vV11vfiiun-##Vvi’#; u;i‘¥¥—v; v: III[gilltlljljIlijjIILIIII[_j__§__lIIIIIIIIIIIj, l_| lIiilI~. ..= IIIIN ll/ ‘Nl> In-NAM llulrl Kl HYA l>l| I'J/ |l llunl III‘ . -Jlmll I)‘l‘JIII V: IH Ilelrvll sun: T . ..s. ... .. , ,. . '. ,.. ll-IOH “ '*' ggggndanon J . ll. ni< uln - ( fifinxa

23. AHIIW‘ m11,1.m. ;=. ++L1s1-_m; I 01.1., 9%. . SAFAMCOM u 3,". Safaricom Limited SMNS ‘x V 1 . » Kes 45,863,887 raised so far 011 55355 M-PESA Pa_vBill 848484,a s_V111b01 of our Harambee Spirt. Next update at 1111.. ‘“" »- I I Contact us 7‘ T Solulicorn 0ulD(i| Numbel . 0722 000000 1 .3 , , , ': I 1:‘: PIePay: Cai| fo1(lIee) ' 5 010722 D02l00,(chcIrgecIb| e)" ‘ Q’ Email: ‘ I v CU§'0lT| EICClE@SCll0YiC0n'I1C0.k€ I PoslPcIy:200 (free) oI 0722 002200,(chcIIgeub| e) Email: udvuniuge@saicIIicom. co. ke Gisairo Eric ’ let 11510111 our hands together Sonia Muriuki ' 111 H1 i need Instructlons I want my first mpesa transactmn to be for a good course ' :4, — Dulu 0ueIies: mobiieofficefisulavicom. co. ke Safaricom Limited P.01Box 6682700600 Nairobi le| ephone: o254 20 427 3272 websI'le: www. sdaicom. co Safaricom Limited : ' 1 en-«7b~ I ' Goto FESAMer1u: FaymentServlces>Fay BlH= Business Number Enter 848484>AccounI Number Enter B4B484.= »An10unt>PlN= »OK “JB

24. 2591.. -,, ,'= ,° ifC2014 CASE STUDY #2: WIMBIZ SMARTWUMAN NIGERIA MOBILE APP ) CONNECT Itbnerbo Elalmwe oonlenl from Ilpofl Wvflnnx o Buolnou and Entrepnrlournhlp 0 Gene: comm! I Leodonmp - vvmlslule advice 0 Money Metleu o Health/ Vvollncu o fnmly/ Parenting n 9'-Ielallonuhbu I splmunlty/ Religion 0 Global VOIOOI ) SHARE Anll Oueluono cl nutucubori n comment on an uncle Furtiotpeb In Dolhllurveyu to help women nnvlgnlo their only lava Dlnro emote: lmouoh uoclnl medln Ioolel Networking with other smnrlwbmul oubucvlburu EMPOWER A portion of the mommy unuoounlon be pnvldoo a bun fonulnh women WI'I duly Ioumlno we mango. Io hdo her beoomomonempowoncl aubuouoonunuodgomolr unpovtbwooluvlhujullutlau nndllonebteflfioelmoughom tholroolntryorthowortd 1‘ImuI-. -.1 um: l‘» W4: I . ..I. ... II- (mu. .1 5.. . I lml Alfnrul u. I . u.. .. aI. ... n.I <1 fl»maIrlI. vI1.n. m In. I. . .~. ... . I. ... .. .v I'‘NIllll‘/ n . . mu. .. . .. vm». .. mp. .. -.4.-. ... .. I. ... ... ... ... rfinmrwux «mm wm L-Iwmu I». own. M Hum On In. one Alum My c-mo. (lttwdlffl II. .. I. .. I. In u. — .4.--1.. -. I--- m-:0-v-emu I-up. U1 man. man «on: --I -use small In In» ---you Du mum. om. ..’-.4 ». . mo yo. .. «we on. .. I In: mum I-no -— won . .I Inc: - »' , *.IuIuv'. ~m. ... .. . -.. .l mt 1.. ... .»- . "cm. .. -. ... ..I . ... .- pm 0 us In . ... . . ... .. ... ... I 1.. .. . ... . mu. um. .. III». u.uI . nun pen -mmuq . .- ~-mm. 5.. .."-. :, . ..». I. .. 4.. ..“ ma an. .. I j I--. ..——. .. mu. vlrlul . . wum. .. a. . wom. .. Nlwnvln I». -.« -.4 mm. -u. ... ... ... I. .. . ... .a — Nu. .. . ... mu I. »-m 1-. .. I-. . It mu . .n. - a. II . ... ... ..o. . um. .. I. VD-Ion ~. . nu. .. . ... ... u~¢ . . m. .. —u. .m—»«. v-wuuau. -I~. u. .. I um. -um want an mu. .. . . 1 I. ..-. .. I-mu us . a. «mu. an! .-—a. ... n-nun II. .. -. av una». .. SOURCE

25. ifc2014 CASE STUDY #3: TEXT4L| FE ml? -1: Q‘ 19:44 +‘+‘t"Ib2‘I800500 Most heart conditions are caused by excess iron in the blood. Donation helps reduce. this risk especially in men Since you get to shed off the overload / Thank you for registering for Text for Life A’ _ . _ N , Please come and donate blood at KENCOM ' w~w— W*’7* [Type to compose MORE INFORMATION

26. 3"l. 'iI‘. ’ [ 43i*i"f. '£: TiE)(”4:x-l 7 Text for Life System Kenya Natroaa! Blood Tvansluson Sew-ce Dashboard | Blood Test Results | SMS Campaign | Inbox | Sent Messages | Blood Level Query | Reports | Admin Qptionsl admin (siggout) Q Home 1 Sms Carngaugn Lust Create Sms Campaign Send On Message Filters c°""fi°5 Select ODUOHS Target Group A” B"‘°d G"’""s Select options LBS‘ DOVIEUOVI Date 7 Venue Of Last Donation Status of Last Donation Has not collected blood results Is due for donation Sex E MORE INFORMATION

27. It is my dream to register all pregnant women in the country ’ . - and help you have the healthiest possible pregnancy. A‘ ~

28. VIDEO LINK p 4 01125: 05513::

29. *12o*5so*2# Welcome Momconnect Is this no. (0749927190) the mobile no. of the pregnant woman to be registered? 1. Yes 2. N0 Thank you. The pregnancy has now been registered. The pregnant mother will now recelve weekly messages to support her in her pregnancy. Congrats on your pregnancy and welcome to the National Pregnancy Reglstry. Messages are brought to you by the Natlonal Department of Health

30. °2*= °e. .:. :=r ifc2o14 APPLYING THE CASE STUDIES T0 voun MARKETISJ GROUP ACTIVITY

31. °Z? ~5:-. .s? ifc2014 GROUP ACTIVITY % I. You will be broken into groups of five people. 2. Please select one facilitator and one note taker. 3. Each group will have 2|] minutes to discuss which of the case studies presented, you would like to apply to an issue in your region. 4. I will walk around the room to provide each group with a consultation. ..p| ease have your brief questions ready for me. 5. Each group will be given three minutes to present its ideas to the whole group. 6. So as to maximize sharing, please try to capture your group’s ideas on a tablet or laptop. lines you have presented, please email the ideas to me and I will compile them and share with the whole group.

32. INHERE DO YOU INANT YOUR SOLUTION TO MAKE AN IMPACT? A re. - 1 BENEFICIARIES / I MEMBERS ° Service Delivery * Fundraising M e Retention '- Fundraising ~ Advocacy ’ ~ Awareness- Building WHAT ARE THE CHALLENGES / OPPORTUNITIES? «rr

33. °L"~%. .:u. ::itc2o1:t GROUP ACTIVITY [CONT. ... ] Your ideas should he presented following this structure: PROBLEM SOLUTION IMPACT -Whatisthe -Whatisthe -Whatisthe prohlem proposed impactyour you have mobile proposed identified solution to solution is to solve? address it? intended to have?

34. y the ‘ resource alliance itc2014

35. °Z%. ..': ==itc2014 SESSION RECAP % 1. Developed an understanding of how to engage and catalyse masses leveraging mobile 2. Gained insight into how often-overlooked African continent uses mobile technology to innovate in social sector 3. Took actionahle steps to incorporate mohile engagement strategies into your NOO’s outreach

36. 93%. .-ssifc2014 CONTACT LIZ NOONZI % Q EL| ZABETHN@AFR| KAT| KKUN. ORO I EN33@NYU. EOU Q @L| ZNOONZ| E] US: +1732.208.3304 I SO. AFRICA: +277I8454745 I SL| OESHARE. NET/ ELIZABETHNOONZI WWW. AFR| KAT| KKUN. ORO P| NTEREST. COM/ LIZNOONZI

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