Published on January 16, 2014
Leverage today’s top digital technologies to transform your business Ashutosh Vaidya Vice President, Applications & Global Delivery and Operations Raman Sapra Global Head, Business Innovation Services Session MT22 2013
More content is being created, shared, stored & searched than ever before 90% of world’s 500M photo data was created in last two years uploads/day 48 hours of video uploaded/minute - Microsoft 2013 2.4M content pages Wikipedia made into a book - Socialnomics.net
Work styles have evolved dramatically as a result of new technologies 29% of world’s 79% of North workforce use three or more devices American companies have implemented ESN - Forrester 2013 - IDC 80% of employees are reliant on data in their roles - HBR
Newer technologies are embedded in the heart of business functions 93% of marketers 61% of enterprise use social media for business technology projects funded by business units and not IT - Social Media Revolution 2013 - IDC 49% COOs credit analytics for bolstering operational efficiency - Economist
How does this change the enterprise? Today Going forward Product development • “The customer buys what we sell” • Launch and view results Product development • “Customer helps build want they want” • Product development w simulated results Customer engagement • Single channel - people • 1:1 and 1:many conversations Customer engagement • Multi-channel • Real-time, social and interactive Decision making • Batch-mode vs. real time • Intuitive, judgment-based Decision making • Collaborative and “on-the-go” • Predictive and intelligence-based Technology use • “Automator of tasks” • Homogeneous Technology use • Business transformation agent • Heterogeneous 2013
Blueprint for adopting disruptive technologies Embedding digital transformation into DNA Rethink Reorganize Revamp Realign Business model Org structure Org capabilities Operational levers Establish revised business model Create a new organization Build new capabilities Set up new operational enablers Strategy centered around digital transformation Drive digital transformation programs Support of the transformation Drive adoption and change management Social Media 2013 Mobility Analytics Cloud
Rethink: Dimensions of competitive advantage Human resource management Social Media Inbound logistics Margins Mobility Analytics Sales & marketing Cloud Services 20th Century 2013 21st Century Technology & digital led innovation Automated global supply chain Operations Outbound logistics Human resource collaboration Procurement Technology Procurement Primary Corporate infrastructure Primary Support Corporate infrastructure Next-gen enterprise Digital transformation Support Classic enterprise Value Product co-creation Customer experience Sales & marketing People development Technology-led innovation & digital infrastructure
Reorganize: Driving digital transformation Chief Digital Officer organization Responsible for digital transformation • Strategy, policy and governance • Finance and controls • Research and thought leadership • Change management • Sourcing • Implementation 2013
Revamp: New capabilities for transformation People Process Leadership: define and execute digital roadmap Digital skill set: Intersection of business and digital Process re-engineering for new digitized processes Processes to incubate disruptive technology-led innovation Agile processes • Data scientists • Social media analysts • Customer experience 2013 Technology Testing and adapting to new and changing technologies Security and protection mechanisms in an open environment
Realign: Operational levers that enable transformation Governance • Executive body to oversee progress • Policy creation for digital initiatives Change management • Leadership buy-in • Active stakeholder participation • Use of new age techniques like “gamification” Measurement & improvement • Defined ROI models and business results • KPIs 2013
Dell Services: Enabling your transformation End-to-end offerings for the lifecycle Cloud Mobility Social media BI & analytics Consulting • Azure PaaS • Native app dev • Listening & insights • Digital • Force.com PaaS • App SaaS-ification • X-platform app development • Command center build • Descriptive reporting • Cloud integration • User experience • Social analytics • BI-RAMP • Cloud apps • Mobile BI • Consulting • Advanced analytics • Business process reengineering • Big data • OCM • BI appliances: SAP Hana, PDW • PMO • Mobility strategy/CoE 2013 • Master data mgmt. • IT strategy & planning • Process excellence
Our approach to creating customer value Consultingled approach CREATE compelling E2E technology solutions for customers Consulting/ assessments , UX workshop, cloud services workshop, BI modernization Big Data solutions, Cloud Integration solutions (Boomi) End-to-end technology stack 2013 ENGAGE with customers as trusted advisors to create solutions to their problems Our value creators Solutions at intersection SOLVE business problems through intertwined social, mobility, cloud and analytics solutions Social analytics, mobile BI
Leading provider of home healthcare products & services Challenge • Address enterprise mobility needs • Need for sustainable enterprise mobility w budgetary & organizational constraints • Security risks with mobile devices in a regulated healthcare industry Solution Dell Advisory Services: Enterprise Mobility consulting and expertise Results • Best-practice driven roadmap and framework for enterprise mobility • Organization-wide view across multiple stakeholder groups • Delivered infrastructure for execution 2013
Solution framework for ‘Retention’ Challenge • Hire & retain talent & optimize workforce • Predict consumer needs and create contextual offers • Regulatory compliance, brand protection and attract sponsors Solution SingleScore used in Dell Sales automation and lattice engines. Current POCs in HIED, collegiate athletics, state government Results • • • • 2013 New revenue opportunities Reduced cost structure Lower attrition and acquisition costs Quick time-to-value through rapid “as-a-service” deployment with simplified integration
Leading travel loyalty provider Challenge • Lack of integration across cloud platforms • No single view across components • Need for flexible member choice across partners & currencies Solution Dell Boomi plus Dell Application Development and Cloud Integration Services Results • Centralized management of partners, loyalty programs and customer rewards • Time and cost savings for new partner and loyalty program additions into the system • Quick time-to-value through a rapid, simplified integration toolset 2013
Let’s get started Engage Meet with Dell Services subject matter experts at the Solution Showcase See Schedule a post-event whiteboard session to address your specific requirements. Contact your Dell Services team for details Experience Visit www.Dell.com/Services Gain hands on experience, see demonstrations in the Dell World Whisper Suite Schedule Visit a Dell Solution Center near you: Austin • New York City • Washington D.C. Chicago • Santa Clara • Mexico City • Sao Paolo 2013
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