Let the students to the talking...

50 %
50 %
Information about Let the students to the talking...

Published on August 31, 2007

Author: awildish

Source: slideshare.net

Description

Prestentation given by Alison Wildish at the Case Conference in Edinburgh 2007

Let the students do the talking… Alison Wildish Edge Hill University Tags: case2007

- Edge Hill University Where I’m coming from - The changing web - Yesterday: Where we were at Edge Hill - Today: Where we are - Tomorrow: Where we are going What will the future hold? - Questions Contents…

- Edge Hill University

Where I’m coming from

- The changing web

- Yesterday: Where we were at Edge Hill

- Today: Where we are

- Tomorrow: Where we are going

What will the future hold?

- Questions

Established in 1885 (Teacher Training, University College) University title in 2006 Size: 8160 FTEs Located in Ormskirk ?! Substantial investment in Marketing… Edge Hill University: In context

Established in 1885 (Teacher Training, University College)

University title in 2006

Size: 8160 FTEs

Located in Ormskirk ?!

Substantial investment in Marketing…

 

Me and my role Worn all hats: Designer (marketing), then developer (techy), manager ( bureaucracy !) (Informal) hybrid role – IT Services / Corporate Marketing Committees: Information Strategy, Marketing & Recruitment plus IT Services and Marketing Management Groups Manage all Web Services except VLE

Marketing Prospective students; Enquirers and applicants (PR) Stakeholders Different angles Academic Teaching and Learning IT (Services) Current students and staff Easy access to information/services, communicate messages, support and retain

Academic

Teaching and Learning

The wider web: word of mouth (user reviews), feeds More collaborative tools – more people have their say The pro-am culture… everyone is an expert Prosumer What is a trusted source? - Informal The changing web

The wider web: word of mouth (user reviews), feeds

More collaborative tools – more people have their say

The pro-am culture… everyone is an expert

Prosumer

What is a trusted source?

- Informal

Alison is… taking a moment to compose her thoughts… Updated seconds ago

- Social networking (Facebook, MySpace, Bebo) 98% of EHU students - Young people prefer use IM than email 25% take up of email at EHU - Feeds everywhere - Personalised homepages back to the portal - Blogging - No real sense of privacy / protection of identity The changing web: trends

- Not on the (UK) radar in September 06 3 rd on Alexa stats (Above MySpace, Bebo and YouTube) 1000’s students already using it… Developer platform available The changing web: Facebook

- Not on the (UK) radar in September 06

3 rd on Alexa stats (Above MySpace, Bebo and YouTube)

1000’s students

already using it…

Developer

platform

available

The changing web: trends “ I want it that way ” User choice is everything, I want to choose what I want to see and how I see it

The changing web: trends

“ Everything you can do I can do better ” Everything you provide I can (usually!) get for free

“ 100 MB inbox?! I can get twenty times that for free… and it always works! ”

The changing web: trends “ I will speak as I find ” I can say whatever they want; anytime, anyplace, anywhere

Edge Hill University is in the middle of nowhere, has p*ss poor student nightlife and is full of arrogant d*ckheads

The changing web: trends A University response…

The changing web: trends Be afraid, be very afraid…

“ Am I bovvered? ” (Image courtesy of the Catherine Tate website : www.catherinetate.co.uk)

The changing web: trends Embrace it!

The changing web: trends Why do we need to worry if the experience matches the reality? People have bad days People swear It’s not for everyone

The changing web: trends POSITIVES negatives

An opportunity not a threat!

The changing web: trends Web 1.0 FORMAL Managed ‘ Corporate’ Prospective students, sell, prospective students, prospective students… “ Send it to us… we’ll put in online…” “ We’ll send an email out to the students”

The changing web: trends We ‘ got with the programme ’

The changing web: trends

The changing web: trends

The changing web: trends

The changing web: trends

The changing web: trends

The changing web: trends Where now?

They don’t use our stuff so… we’ll integrate with their stuff

Where we are going… blogs.edgehill.ac.uk

The changing web: trends

The changing web: trends

(My vision of) the future… Core student ID Students / Prospective Students UK Federated Access

(My vision of) the future… The Prospective Student Vague awareness: Posters/flyers/word of mouth > Third party websites, YouTube… General interest: Prospectus/Corporate Website > Third party sites (real student reviews) Serious Applicant: Prospectus request/course details/websites > Website community

(My vision of) the future… university.ac.uk Info from: - UCAS - TQI - NSS (monthly not annually) - Alumni reviews (graduate prospects) General comments whatuni.co.uk Hotcourses.com Push Guide facebook.com (General) prospective student edgehill.ac.uk Info from: Community Updates (subscription) (Serious) prospective student / applicant

university.ac.uk

Info from:

- UCAS

- TQI

- NSS (monthly not annually)

- Alumni reviews (graduate prospects)

General comments

whatuni.co.uk

Hotcourses.com

Push Guide

facebook.com

edgehill.ac.uk

Info from:

Community

Updates (subscription)

(My vision of) the future… Easier to get word of mouth information More reality More push-pull with other sites – get in their space… Our students are our marketing and PR What they think, where they go, what they say is everything

The changing web: trends Make people trust you!

But how? Get out there and keep it real!

Everything I have said is gospel because I’ve published it on my blog!

Thank you… Any questions? Alison Wildish Head of Web Services Edge Hill University blogs.edgehill.ac.uk/webservices Tags: case2007

Add a comment

Related presentations

Related pages

Education World: Managing Student Talking

Home » Professional Development » Columnists » Emma MCDonald » Managing Student Talking. ... set the ground rules about talking. Let students know up ...
Read more

7 Techniques that Will Increase Student Talking Time ...

Lots of ESL teachers complain that students don't ... So here are 7 techniques that will help you speak less and increase student talking time like you ...
Read more

How to Get ESL Students Talking: 7 Steps (with Pictures ...

How to Get ESL Students Talking. ESL Students are often shy and do not readily use the ... How to Get ESL Students Talking. ... please click here to let us ...
Read more

How to Get Students Talking! Generating Math Talk That ...

How to Get Students Talking! ... practices focused on the how to of getting students talking about mathematics. ... Let’s practice that right now.”
Read more

How to Get Students Excited About Writing - Teaching to ...

One easy way that I let my students have choice in their writing is through my writing choice boards. ... What about talking and sharing our writing after ...
Read more

Recap: Let’s Get Students Talking – Recap

Student voice is very important in education today. Teachers benefit greatly by understanding what the students’ needs and interests are, their ...
Read more

13 ESL Speaking Activities to Give Adult Students the Gift ...

13 ESL Speaking Activities ... Sometimes you may notice that the class is silent and attentive when a male student is talking, but students ... Let ...
Read more

Five Tips for Getting the ESL Student Talking | Edutopia

Five Tips for Getting the ESL Student Talking. ... Let's face it -- everyone has ... it is important to make your students feel comfortable speaking.
Read more

Tips for Encouraging ESL Students to Talk | VIA Training ...

Getting your students talking a lot is key to ... then you’ll know which of these tips for getting students talking to focus on first: So let’s get ...
Read more

Learn English with Let's Talk - Free English Lessons - YouTube

Learn English with Let ... Talking about Diwali ... Grammar Lesson and Vocabulary lessons super fun so that the whole English speaking experience for my ...
Read more