Lessons from china’s e commerce industry

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Information about Lessons from china’s e commerce industry

Published on October 14, 2016

Author: EtailingIndia

Source: slideshare.net

1. wwww.etailingindiaexpo.com Lessonsfrom China’s e-commerce industry eTailingIndia Thought Corner We see here todaythe world’stwolargeste-commerce industriesthatare of IndiaandChina.On one hand,Indiatastesthe successof boominge-commerce industry.Onthe other,here isChinawhichis alreadythe largeste-commerce marketinthe worldleapingUS.Let’sexplore whatmakesthemthe biggestandsee whatwe couldtake in to enhance oure-commerce industry. Some lessonsthat couldbe learnedfrom Chinese e-commerce: Multi-functionality China’smessagingappWeChatisnotjusta messagingapp.Itsuccessfullyintegratessocial communicationandallowsuserstoshopfromitsinterface- rightfrombuyingadrinkto bookingataxi or takingan appointment.Inshortitdoeswhat Whatsapp,Uber,Amazonand JustEatdo combined. Thisarchitecture hastransformedthe waysocial platformworkbyopeningthe vastopeningof e- commerce opportunities. Consumersin low-tiercitiesare spendingmore on e-commerce. Tier3 and 4 citiesinChinaaccountedfornearly257 millionuserslastyear,awhooping74 millionmore than high-tiercities.

2. wwww.etailingindiaexpo.com In India,especiallyintier-2andtier-3cities,caseswhere youdon’tgetthe exactqualitythatyou ordered,returningitstandsasa major problem.Mostpeople hence preferavisittophysical store visit. More Chinese consumersare engaging cross bordere-commerce. Despite newtax norms,more numberof Chinese customersare shoppingforforeigngoodsoncross bordere-commerce sites. Nearly20%of the digital consumersnow buysome goodsfromvendors outside China. Meanwhile Indianonlineshoppers spendRs54,700 crore buyingproductsfromothercountries,and that isexpectedtorise bymore than 75 percent in2016.

3. wwww.etailingindiaexpo.com O2O servicesa hit, among all travel ranked No.1 O2O model hasbecome part of digital consumer’sdailylife,becauseof itslowerprice andconvenient service. Amongall O2O services,travel,diningand mobilityare the mostindemand.ThissuggeststhatO2O servicesofferingaunique value propositioncouldpoweradditional growthinChina’sonlinemarket overthe yearsto come. Similarly,Indiaisadoptinganomni-channel approachwiththe merge of its onlinee-commerce and offline physical store business.

4. wwww.etailingindiaexpo.com Chinese drive less because ofbooming O2O mobilityserviceslike Uberand Didi Because of O2O services,the use of O2O mobilityservicesisalsochangingconsumers’drivingbehavior. The more often people use O2Omobilityservices,the lesslikelypeople are goingtodrive,especiallyin tier1 cities. E-commerce changes quicklyand china is adopting to it McKinsey’ssurveyof China’sdigital consumersshowsthatgrowthine-commerce andO2Oisshiftingto newfrontiers. Asa result,succeedinginthismarketisamatter of keepingpace withchangesthat spreadsacross geographies,productcategories,andchannels.

5. wwww.etailingindiaexpo.com Likewise inIndia,arisingyoungpopulationisembracingnew technologies,andmobile walletsare on the rise. Certainlye-commerce industrywill create employmentopportunitiesto20 millionpeopleina decade of time. Graph of Indian e-commerce industry

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