Leslie Townsend Festival of NewMR 2016

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Information about Leslie Townsend Festival of NewMR 2016

Published on January 30, 2016

Author: RayPoynter

Source: slideshare.net

1. The Leslie List: Top Mobile Predictions for 2016 Leslie Townsend, US, Festival of NewMR 2016 Mobile Predictions for 2016 More Devices, More Content, More Apps, More Business Models, More Cool Stuff Leslie Townsend Kinesis Panel 1 February, 2016 #NewMR 2016 Sponsors Media Partner GreenBook

2. The Leslie List: Top Mobile Predictions for 2016 Leslie Townsend, US, Festival of NewMR 2016 Introduction: It’s an App Economy • 2 Billion smartphone users worldwide in 2016 • 7B mobile phone users globally today • 180B app downloads – 2015 • 35% of all enterprises developed their own app(s) during 2015 Yur Photo

3. The Leslie List: Top Mobile Predictions for 2016 Leslie Townsend, US, Festival of NewMR 2016 Apps: Are Redefining Basic Concepts Such As TV

4. The Leslie List: Top Mobile Predictions for 2016 Leslie Townsend, US, Festival of NewMR 2016 We Love Our Apps So Much • The number of mobile apps in use grew 58% last year • But the growth really comes from the amount of time spent on the app • So not only are we using more apps, we are also spending more time on each of them

5. The Leslie List: Top Mobile Predictions for 2016 Leslie Townsend, US, Festival of NewMR 2016 Prediction 1: Security is UGH…ly More devices = new privacy and security risks Your Photo

6. The Leslie List: Top Mobile Predictions for 2016 Leslie Townsend, US, Festival of NewMR 2016 Prediction 2: More UX Researchers Companies that invested in great design outperform the S&P 500 by 228%. Source: Blog.bloc.io

7. The Leslie List: Top Mobile Predictions for 2016 Leslie Townsend, US, Festival of NewMR 2016 Prediction 3: Beaconing is “Basic Black” of Location Services Endless opportunities to collect untapped data our Photo

8. The Leslie List: Top Mobile Predictions for 2016 Leslie Townsend, US, Festival of NewMR 2016 Prediction #4: Wearables Will Hold Beaconing Back (for a while) Source: Analysys Mason, 2014

9. The Leslie List: Top Mobile Predictions for 2016 Leslie Townsend, US, Festival of NewMR 2016 Prediction #5: Millennials & Beyond Will Require Much More Attention • Known for their technological obsession, millennials respond and communicate differently • The experience research communities offer will need to compete with the broader app and web experiences – we’re back to the UX again

10. The Leslie List: Top Mobile Predictions for 2016 Leslie Townsend, US, Festival of NewMR 2016 Summary • Prediction 1: Security is equally UGH…ly for mobile • Prediction 2: More UX researchers • Prediction 3: Beaconing is “basic black” of location services • Prediction 4: Wearables will hold back beaconing for a while longer • Prediction 5: Millennials and beyond will require much more attention Your Photo

11. The Leslie List: Top Mobile Predictions for 2016 Leslie Townsend, US, Festival of NewMR 2016 Thank You! Your Photo

12. The Leslie List: Top Mobile Predictions for 2016 Leslie Townsend, US, Festival of NewMR 2016 Q & A Leslie Townsend Kinesis Panel Your Photo Ray Poynter The Future Place #NewMR 2016 Sponsors Media Partner GreenBook

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