Published on February 6, 2009
Five Things Every Practice Should Know About Web 2.0 Technology REALITY 2.0 : A Web 2.0 Survival Guide for Legal Practices (cc) V. Mary Abraham & Lee Bryant, February 2009
Agenda 1. Why Web 2.0 makes sense in a downturn 2. What are the Tools and how do they work? 3. How to make the business case 4. Where to start in a Law Practice 5. What to expect (adoption and challenges)
Who do we have here today? KM? IT? Practising Lawyer? Are you using these tools?
A recession is the perfect time to be adopting Enterprise social computing
Anxiety We need to show value quickly Budgets Reality 2.0: can we even afford business as usual in KM and IT?
Adding a social layer to enterprise tools can rejuvenate old, unloved systems
Blogs Vodcasts RSS Podcasts Wiki Tagging Personalised Start Page Lightweight Social Interface IT Firm Clients Markets This should build on existing processes
Personal tools: organise your ‘stuff’ by tags; arrange in a portal; manage networks and feeds Group collaboration: intimate groups/teams organise knowledge in wikis and group systems; reviews, voting Blogs and networks: some items or topics are shared within networks and discussed in blogs Bookmarks and tags: people store, share, tag, vote or comment on useful links and news Public feeds & flows: internal and external RSS feeds based on subject, person, group or search
Writing Reading Collaborating Sui Sui Sui Sharing All-in-one Messaging Sui Sui Sui The E2.0 software market is maturing
1. Cheap tools 2. Easy to roll-out 3. Can replace expensive systems Why do we say that E2.0 is affordable?
“...we covered projects that have worked really well but it is important to note that we also had a number of projects that have not succeeded in the way we had hoped. Fortunately, our incremental approach to rolling them out and the use of inexpensive technology has meant that the failures or 'so so' results have been quite inexpensive and have allowed us to learn a lot.” Gerard Neiditsch, Executive Director Business Integration & Tech, Mallesons Stephen Jaques, Sydney Why do we say that E2.0 is affordable?
(Mallesons have done some great work at low cost combining wikis, blogs, a people ﬁnder mashup, RSS, tagging, social networking and other social tools. We showed some slides of these at the conference, but unfortunately they are not cleared for wider distribution)
Social tools are not all about personal blogs, throwing sheep or sharing what you had for lunch
Blog and wiki-based know how sharing
Wiki-based intranet replacement
Social reading and writing
Social Search & Expertise location
Social networking for collaboration
Universal messaging (Internal Twitter)
Social computing should address concrete, day-to-day use cases in order to prove its value to the ﬁrm
Vital to address ‘in the ﬂow’ use cases
Growing social networks node by node Employee onboarding Blogs help establish common purpose (cc) http://www.ﬂickr.com/photos/yuan2003/403643949/ Mergers, departmental integration and strengthening ﬁrm culture
Status and presence sharing Expertise location based on output Real-time activity feeds and updates Better Know who & ambient awareness
Social networks as information ﬁlters Better ‘ﬁndability’ through tagging Less email, more feeds and ﬂows Self-service, personal KM
Reputation management Two-way interaction via extranets Personalised, timely intel. sharing Client recruitment and retention
RSS & blogs replace newsletters Better recommendations from activity More granular distribution using tags Cheaper, better Current Awareness
Better sharing & team working More pre-document collaboration Less duplication of workﬂows Informal knowledge sharing
Social computing supports very quick and easy new application development or ‘mashups’
How could we deal with a speciﬁc use case such as... Business Development leading to new matter intake and conﬂict checking ?
Workshop Assumptions • Targeting business in a new sector • Need to ﬁnd out what we know already • Need to check for potential conﬂicts • Want to improve and speed up intake • Existing process is largely manual
A sensible approach to adoption is critical
Identify slow, convoluted processes Look for obvious inefﬁciencies Work with groups keen to collaborate Where to begin looking for adoption
Focus on quick wins, but be strategic Add a social layer to existing tools Build quickly and iterate rapidly How to get started with a project
Email / Blackberry to RSS If the info is good, people will play ball Start with existing ways of working Target transition strategies for adoption
Attitude to risk: which are real? Cultural issues: IT, KM and lawyers Cautious traditional IT approach Be realistic about the challenges
If you only remember 5 things...
1. Web 2.0 is not just a fad. Now is the time! 2. Tools are (often) inexpensive/easy to deploy 3. Focus on your practice’s pain points 4. Lawyers are natural social networkers 5. This is a step towards low cost self service
more info Five Things Every www.aboveandbeyondkm.com Practice Should www.headshift.com Know About Web www.slideshare.net/leebryant 2.0 Technology firstname.lastname@example.org www.twitter.com/VMaryAbraham image credits Cote Brian Boulos Victoria Peckham Dplanet:: Jessica Wittebort V. Mary Abraham Lee Bryant & Lee Bryant Jurvetson Jenn Jenn Touchgraph Poorﬁsh Yuan2003 Oceanﬂynn Aturkus attribution 2.0 generic
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