Published on January 13, 2009
The Online News Audience Ryan Thornburg January 2009 www.futureofnews.net | firstname.lastname@example.org
Percent of Population Ever Going Online 1995-2007 2007 – 72%
What does the Internet news audience do? Watch news programs or video clips online 54% Listen to newscasts or news items online 40% Have news on a customized Web page like iGoogle 36% Read blogs about politics or current events 36% Read comments about news stories posted by others 32% Look at lists of the most-read, most-emailed or most-blogged stories on news websites 29% Receive email news alerts or summaries 25% Have news items in an RSS reader 12% Post comments about news stories online 11% read news on a social networking site 10% post news on a social networking site 8% have their own blog 8% post photos, video or information about your community to a news site 6% used news-ranking websites such as reddit.com or digg.com 5% posted a story to a news ranking site 2%
Are we trying to reach new audiences? Or reach old audiences in new ways? Reach
Where Do Readers Come From?
Which one is the homepage?
Time Users Spend on Each Page
A Workday Audience
The Online Reader Arrives at work at 8 a.m. Checks email Checks two or three Web sites Ends up on my site Starts somewhere other than homepage Visits one or two pages Total time anywhere between 15 seconds and three minutes
Arrives at work at 8 a.m.
Checks two or three Web sites
Ends up on my site
Starts somewhere other than homepage
Visits one or two pages
Total time anywhere between 15 seconds and three minutes
The Page View Equation Page Views = Unique Visitors x Visits/Visitor x Pages/Visit
Page Views = Unique Visitors x Visits/Visitor x Pages/Visit
Unique Visitors Search Engine Optimization Syndication (Yahoo and RSS) Repeat Visits Serialized Content (Breaking News) Community Deep Visits Email Usability and Navigation
Search Engine Optimization
Syndication (Yahoo and RSS)
Serialized Content (Breaking News)
Usability and Navigation
Billy Browser and Sally Searcher
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