Learnsurge: Creating Effective Websites

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Information about Learnsurge: Creating Effective Websites
Technology

Published on March 12, 2014

Author: dee987

Source: slideshare.net

Description

A professional website is essential for growing your business and staying connected to your current customers. Join Diana Silveira and learn how you can create your website with minimal technical skills and money using Open Source Software like Joomla and WordPress.

This LearnSurge program will also help you learn what information is essential and what information you should not include on your new webpage and how to secure your web address before launching your web presence.

Recording available through: www.learnsurge.com

CREATING EFFECTIVE WEBSITES PRESENTER DIANA SILVEIRA NOVARE LIBRARY SERVICES

AGENDA • ANATOMY OF A WEBSITE • BEST PRACTICES FOR WEB DESIGN • TRENDS TO CONSIDER • OPEN SOURCE & FREE SOFTWARE • QUESTIONS

2 3 4 1

BEST PRACTICES

INFORMATION TO INCLUDE

BASICS • WHO • WHAT • WHY

CONTACT WHERE • FOOTER/HEADER • ABOUT US HOW • CONTACT FORM • EMAIL • PHONE • SOCIAL MEDIA

MENU • WHAT SERVICE DO YOU PROVIDE? • HOW MANY MENUS? • HOW DEEP SHOULD YOUR MENU BE?

SHOULD YOU HAVE A BLOG? YES! NO! - Increase your SEO - Establish Your Expertise - You can not dedicate time

TRENDS TO CONSIDER

COLOR COLOR CHART FROM HTTP://JASONATHEN.COM/COLOR-MEANINGS-IN-BUSINESS/ Great color tool: http://colorschemedesigner.com/

FONTS • NON TRADITIONAL FONTS • GREAT SOURCE: GOOGLE FONTS Images from http://goo.gl/xtUAo9 and http://goo.gl/3tfU21

CALL TO ACTION AKA HERO SECTIONS ARE ACTION BLOCKS ON YOUR FRONT PAGE –WITH A CALL TO ACTION http://goo.gl/za1ITl

LONG SCROLLING SITES INFINITE SCROLL PAGES CREATE THE EXPERIENCE OF MANY SOCIAL MEDIA SITES

FOCUS ON MOBILE • RESPONSIVE DESIGN • APPS

RESPONSIVE WEBSITE BENEFITS • SITE WILL REFORMAT FOR PHONES AND TABLETS • IS NOT DEVICE DRIVEN, WORKS IN A BROWSER • LOWER COST

APP BENEFIT • UTILIZES NATIVE POWER OF PHONE • EASY TO DOWNLOAD AND SAVE • CAN GENERATE REVENUE

MORE – VIDEO & PHOTOS

DROPPING THE SIDEBAR

FULL IMAGE LANDING PAGES

SIMPLICITY HTTP://SMALLFARMJUICE.COM/

SOFTWARE OPTIONS

WORDPRESS

WORDPRESS • .ORG V .COM • OPEN SOURCE • BASED ON THEMES & PLUGINS • EASY TO IMPLEMENT AND MANAGE Sample Site: http://playground.novarelibrary.com/

JOOMLA HTTP://WWW.JOOMLA.ORG/

EXTENSIONS

TEMPLATES

ADDITIONAL TIPS

GOOGLE ANALYTICS

TEST IN ALL MODERN BROWSERS • INTERNET EXPLORER • GOOGLE CHROME • MOZILLA'S FIREFOX • APPLE’S SAFARI • AND MOBILE DEVICES

QUESTIONS

CONTACT DIANA SILVEIRA DIANA@NOVARELIBRARY.COM 877-816-9638 SLIDESHARE.NET/DEE987 Upcoming LearnSurge Programs: The Basics of Running a Small Business May 14, 2014 3D Printers, Pens and Trends June 4, 2014

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