Published on April 25, 2014
Michel Koopman CEO, getAbstract, Inc. April 24, 2014 Learning on the Go: How to Leverage Mobile Computing in the Workplace
Quote here Curate and deliver essential compressed knowledge at the point of need and at the speed of business so people can make the right decisions, improve their professional success, better their company’s competitiveness and help economies thrive. The getAbstract Mission
• World’s largest summary library • 450+ leading publishing partners • More than 10,000 text & 2,000 audio summaries • 100 new added each month • 85 categories aligned to 12 key topics • Best mobile and social platform • Dedicated learning consultants getAbstract, Inc.
Executive Coaching Collaboratio n Business Priorities Assessment Blended Learning Strategy 33% of Fortune 100 Companies 1,200Enterprise Clients 7of top Learning Companies10 159Countries10Million Subscribers 7Languages Who We Help
“Mobile phones are misnamed. They should be called gateways to human knowledge.” - Ray Kurzweil, author and futurist "Technology is enabling our need to be mobile. We want to ensure that Learning matches our Lifestyle.” - Tony Bingham, President and CEO at ASTD
Agenda • The World of Mobile Computing Today • How is Mobile Computing Changing? • The Affect of Mobile on Learning? • Mobility and Micro-Learning • Mobile Learning in the Workplace
Image: PC World Connectivity + Mobile Devices + Cloud (e.g. Saba People Cloud, getAbstract) = Smooth Roaming
The World of Mobile Computing Anytime, Anywhere access to information • The walls of the office are no longer concrete • Work and life are blending! • Professionals demand location flexibility • Information overload • Scarcity of resources requires new efficiencies • The importance of consumerization into the enterprise In the U.S. and Europe, the “anytime, anywhere workforce grew from 15% to 29% of employees from 2011 to 2012 – Forrester 2013 Research Study
How many times do we check our cell phone per day?
Source: Kleiner Perkins
Living in a Mobile World Today 75% of the U.S. workforce is already mobile 65% of workers declared mobile devices to be their “most critical work device” in 2012 78% mobile data traffic projected to increase by this compound annual rate 1/2 of Employers will require “BYOD” for work purposes by 2017 4X as many mobile devices as PCs in the world 37% of the global workforce will be mobile by 2015 Sources: Intuition.com; Pew Research Center; Gartner Group; Forbes.com
Exponential Rate of Change • Getting to 50 million users: – Radio 38 years – TV 13 years – Internet 4 years – iPod 3 years – 200 million “FBers” in 6 months • Smartphones: – 1.5 billion today (since 2007) – 5 billion expected by 2018 • Connected Places: – 1 billion in 2000 – 5 billion in 2010 – 20 billion expected in 2020 • Tech Advancements: – Voice recognition – Location services – 3D Imaging – Security, etc. Sources: Erickson; Intution.com; Forbes.com
Do Generations Matter?
How does Mobile Computing Affect Learning? “mobile is THE platform, not A platform” • 73% of companies deliver learning to mobile devices • 16% of learning will be mobile in 12-24 months, jumping to 51% in 5 years • Organizations must start to offer learning on mobile devices • Content must be designed specifically for mobile devices • Learning experiences need to be optimized on mobile devices • Give learners control over their own learning – “individualization”: – relevancy of m-learning to job competencies – Alignment to problems that the learner wants to solve • Blending learning, communication and collaboration 24/7 • “right information in the right hands of the right person at the right time” Sources: Saba; Bersin by Deloitte; Brandon Hall Group
M-Learning Style Informal • 24/7 • Ad hoc Contextual • Role and Need Based • Location • Development path Micro • Short learning nuggets • Quick Updates Timely • Whenever there is time • Immediate need Collaborative • Social in nature • Recommendations
Organizational challenges around mobile learning • Transitioning from traditional classroom-based learning to blended learning and m-learning • How to track usage within LMS • Finding an solution that is user friendly and easy to navigate • How to measure impact of mobile learning on business results • Harmonization of the many LMS and M-solutions • IT Security (e.g. Saba’s ability remote wipe when device is lost) • Remote support “Mobile learning is, in many ways, the mirror opposite of classroom-based learning.” – Gary Woodill, Author Mobile Learning Challenges in the Workplace
CIO and the CLO working together BYOD Work devices = Personal devices Work place and time extended QoS expectations similar to consumer experience Security, support, deployment and maintenance “More than three-quarters of organizations will deploy mobile apps for line-of-business use this year – and more than half of those will be mission critical” – Citrix
How long can we stay on task without distractions or interruptions in the workplace?
min Source: Kleiner Perkins
What is Micro-Learning? • Micro-learning is a subject-specific learning modality that is accomplished in short durations of time, aligned to a specific need and delivered on-demand. • The multiplication of many micro-learning moments becomes an organically created curriculum, that is automatically aligned to the individual business needs. • Micro-learning is highly relevant and motivating as it helps employees stay on task and increase output quality. It has high degrees of social and mobile components in it. • The most productive professionals prefer micro-learning.
Mobility and Micro-Learning “Learning a Living” • No need to “reserve time” to learn • Learn when needed • Learning for productivity • Better decision making • Answers in the palm of the hand • Sharing best-practices on the spot “Companies that focus on continuous learning in 2014 will attract the best and build for the future.” – Predictions for 2014 Report, Bersin by Deloitte 65% of information searches started on a smartphone
M-Learning Helps S-Learning Share & Teach Use & Learn “Every getAbstract summary is shared with on average 4 other people.”
Mobile Learning in the Workplace Xerox Corporation • Cuts length of e-learning courses from 1-hour to 20-30 minute modules • Optimized for usage on mobile devices and targeted to the development needs • One-half of all e-learning programs are designed for mobile access Yum! Brands Inc. • Leverages a mobile strategy to train new staff • Job simulations before the opening of a new restaurant Yum! opens more than 1,500 stores per year Employees are educated about the store operations before each restaurant opens Source: CLOmedia.com
Mobile Learning in the Workplace Avaya • Offers on-demand access to relevant knowledge for global sales and marketing team • Uses getAbstract summaries to gain market insights and enhance conversations with clients • Senior-level sponsorship encourages use of getAbstract • 55% of summary downloads are via mobile access Avianca Launched a new leadership competency model getAbstract content mapped to leadership competencies to reinforce training Virtually all their leaders have mobile devices 33% of new learning activity is mobile
Mobile devices are increasingly being used for learning purposes 17% of companies in the U.S. and 31% of large organizations deploy educational content to mobile devices. - The Corporate Learning Factbook 2013, Bersin by Deloitte
When asked if their company has a formal mobile strategy in place: 21% responded yes 59% no, but we are working on one 12% no, and we don’t plan to build one. - Brandon Hall 2013 Research Study
getAbstract’s Enterprise Mobile Access 6% in 2010 33% in 2013 (as percentage of all summaries accessed) “Users who accessed getAbstract on a mobile device went up 4X in 4 years” (between 2010 and 2013)
Did I Pique Your Interest? Here are some suggested readings Agent of Change Authors:James Watson, Denis McCauley The 2020 Workplace Authors:Jeanne C. Meister, Karie Willyerd Learning Everywhere Author: Chad Udell The Mobile Learning Edge Author:Gary Woodill Why Work Doesn’t Happen at at Work • Presenter:Jason Fried The New Social Learning Authors: Marcia Conner, Tony Bingham Go to: www.getabstract.com
Are you engaging your most valued people with the right learning assets during their workday?
Thank you for your time Questions? Comments? Contact Michel Koopman at firstname.lastname@example.org Or Danica Murphy at email@example.com
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