Learning in Museums 2008 Closing remarks

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Information about Learning in Museums 2008 Closing remarks

Published on June 22, 2008

Author: psamis

Source: slideshare.net

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Presented in Minneapolis on June 21, 2008.

Some closing (opening) thoughts: Learning in Museums 2008 Peter Samis Associate Curator, Interpretation San Francisco Museum of Modern Art AAM-LiM Minneapolis 21 June 2008

1. The Importance of Interpretation Tate Modern’s Principles Interpretation is at the heart of the gallery's mission. 2. Works of art do not have self-evident meanings. 3. We believe that works of art have a capacity for multiple readings and that interpretation should make visitors aware of the subjectivity of any interpretive text. 4. Interpretation embraces a willingness to experiment with new ideas. 5. We recognise the validity of diverse audience responses to works of art. 6. Interpretation should incorporate a wide spectrum of voices and opinions from inside and outside the institution. 7. Visitors are encouraged to link unfamiliar artworks with their everyday experience. – Gillian Wilson, “Multimedia Tour Programme at Tate Modern,” in Bearman, David and Jennifer Trant (Eds.), Papers, Museums and the Web 2004 . Online at http://www. archimuse .com/mw2004/papers/ wilson / wilson .html

Interpretation is at the heart of the gallery's mission.

2. Works of art do not have self-evident meanings.

3. We believe that works of art have a capacity for multiple readings and that interpretation should make visitors aware of the subjectivity of any interpretive text.

4. Interpretation embraces a willingness to experiment with new ideas.

5. We recognise the validity of diverse audience responses to works of art.

6. Interpretation should incorporate a wide spectrum of voices and opinions from inside and outside the institution.

7. Visitors are encouraged to link unfamiliar artworks with their everyday experience.

– Gillian Wilson, “Multimedia Tour Programme at Tate Modern,” in Bearman, David and Jennifer Trant (Eds.), Papers, Museums and the Web 2004 . Online at http://www. archimuse .com/mw2004/papers/ wilson / wilson .html

The fact that museums never have time to interpret their own collections is one of the best-kept secrets of the profession. “ Content is not content.” -Sarah Schulz

And yet, do interpretive resources make a difference? (Statistics courtesy Randi Korn & Associates)

The more interpretive resources visitors used, the more they appreciated the art—regardless of whether they had any prior familiarity with Barney and his work.

The more interpretive resources visitors used, the more they appreciated the art—regardless of whether they had any prior familiarity with Barney and his work.

Building in-House capacity

Permission / forgiveness You have to feel personally committed because you’re the owner , proponent, & advocate within the institution. Does your museum have a culture of innovation?

You have to feel personally committed because you’re the owner , proponent, & advocate within the institution.

And besides, nothing succeeds like success.

Subject matter expertise (curatorial/historical) Visitor Studies Communications Theory Cognitive Psychology (concepts of load and flow) Statistics & Data analysis Education Engineering… Technology: hardware Technology: software Design: Interface Design: Graphic Design: Interactive Information Architecture Cultural heritage multimedia thrives at the confluence of multiple fields: Ethnographic observation Storytelling: linear Storytelling: non-linear Game Theory Writing Journalism/Interviewing Photography Sound design Videography / filmmaking Experience planning … and this list is by no means exhaustive! But don’t feel overwhelmed…

Subject matter expertise (curatorial/historical)

Visitor Studies

Communications Theory

Cognitive Psychology

(concepts of load and flow)

Statistics & Data analysis

Education

Engineering…

Technology: hardware

Technology: software

Design: Interface

Design: Graphic

Design: Interactive

Information Architecture

Ethnographic observation

Storytelling: linear

Storytelling: non-linear

Game Theory

Writing

Journalism/Interviewing

Photography

Sound design

Videography / filmmaking

Experience planning

… and this list is by no means exhaustive!

2. Revolution / Evolution

Capability - Maturity Model Initial phase: “heroic” Managed phase: “1-deep” Defined phase: Processes in place Quantitatively managed: metrics Optimizing: metrics fed back into system Don’t skip the steps. Just set your sights on the step you’re at, and the next.

Initial phase: “heroic”

Managed phase: “1-deep”

Defined phase: Processes in place

Quantitatively managed: metrics

Optimizing: metrics fed back into system

“ I’m gonna learn about Technology and he’s gonna learn about Education .” The Two Jasons

Tools with low barriers to entry Blogs Wikis Podcasts Pachyderm www.pachyforge.org

Blogs

Wikis

Podcasts

Pachyderm

www.pachyforge.org

“ Many iterations to take us to where we want to go.” —Mike Mouw, MHS Experimentation Failure Experimentation Evaluation Presentation Re-tooling … (It’s a wheel) Build this capacity into the plan.

Experimentation

Failure

Experimentation

Evaluation

Presentation

Re-tooling

… (It’s a wheel)

3. Web 2.0 and visitor engagement Olafur Eliasson

“ Objecthood doesn’t have a place in the world if there’s not an individual person making use of that object.”  A Radical Stance: i.e., The Museum’s reality does not trump the visitor’s perspective.

How we represent How visitors take ourselves officially us into their own lives

 

 

…to the point of re-inventing ourselves for various audiences: or letting them do it for us!

“Learn how to use the technologies people are using.” “ Then you’ll find out why they’re using them.” —Sarah Schultz

 

Quotations from Chairman Chris “People go to museums often to get away from technology.” “The subjective is always more powerful than the objective .” “Never be the early adopter…  What ’s hip is to have a program that works !” “ De-centralized content is King.”

“People go to museums often to get away from technology.”

“The subjective is always more powerful than the objective .”

“Never be the early adopter…  What ’s hip is to have a program that works !”

“ De-centralized content is King.”

“ The most popular interactive is still the postcard.” And yet… Jane Burton, Tate Modern Don’t forget the analog! neglect

Happy Trails!

 

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