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Learning from Start-ups

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Information about Learning from Start-ups
Business & Mgmt

Published on March 6, 2014

Author: automic

Source: slideshare.net

Description

Many of today's multinationals began their lives as startups - driven by a vision to change the world and a need to experiment with minimal resources.

Today, they have ossified into hierarchical machines with a command and control culture - antithetical to new ideas and approaches.

By contrast, disruptive players like AirBnB, Square and Zappos have redefined and reshaped existing markets by combining new technology with a fanatical approach to customer service.

Our research - "Learning from the Startups" - surveyed 60 startup founders in the US, UK and Germany to discover their recipe for success.

We wanted to find out:

● How startups innovate so rapidly
● What large organizations can learn
● How culture and IT interact to determine potential for innovation
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LEARNING FROM START-UPS Innovation requires risk-taking and strong leadership 70 percent of all start-ups see their own business well positioned for innovation processes while the majority of big companies seem to struggle with that task. WHY ARE START-UPS ONE STEP AHEAD? 75% 75% Have a highly automated basic IT infrastructure that makes them ‘work smarter’ instead of ‘working harder’ Have a process and methodology around innovation and especially product development 90% Believe that a powerful founder and their vision are of crucial importance for success in innovation THINK LIKE A START-UP AND DRIVE INNOVATION! Start-ups believe... 100% 90% 80 80% 62% 52% 60 40 20 0 you must be willing to fail large companies fail due to a lack of empowerment and resources Challenge commonly-held and often long-standing assumptions that large corporations run too much on consensus THE BIG 5 Key characteristics of innovative companies Accept failure Focus on new product development and listen to customer and employee suggestions a strong dictator figure at the top is not a bad thing Employ people who, like them, create ideas and challenge the norm Are led by senior management who prioritise innovation The research was undertaken from November to December 2013 by face-to-face interviews with 60 start-ups in the U.S, U.K and Germany on a non-attributable basis and using a questionnaire

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