Published on March 14, 2014
How are people’s expectations and learning habits changing in a digital age? BETT Learning at Work Summit 22 January 2014 Myles Runham Head of Online, BBC Academy
• What’s the problem? • How to think about it…? • eLearning needs new skills… Agenda
Faced with a learning need, what do we think of?
Source: Centre for Learning & Performance Technologies 1 Twitter 2 GoogleDocs/Drive 3 YouTube 4 Google Search 5 PowerPoint 6 Evernote 7 Dropbox 8 Wordpress 9 Facebook 10 Google+/Hangouts Top 10 tools for Learning 2013 Are web learning tools special?
It’s not about substitution
Trying to solve an “training eLearning problem” Courses & Classes • Familiar • “easy” to produce • Formal • Linear • Predictable • Trackable • Rich • Not discoverable • Expensive • Hard to maintain • Long • Locked away/internal • Not distributable or shareable • Exclusive
Clips Trying to solve an “training eLearning problem” • Open • Distributed • Discoverable • Short • Cheap(er) • Felxible • Standard • Shareable • Short • Interaction limited • Narrative limitations • Hard to treat a subject/theme in depth • Not “familiar” • Not (well) packaged • Accreditation measurement
Unpack formal Package short form content How are we trying to resolve this problem? Clips Courses & Classes • Collections • Playlists • Curation • Personalisation • eBooks • Apps • Open badges? • Tin Can API?
How can we respond?
Organise. Don’t dictate.
Discovery and context – not only content
Context and content
BBC Academy innovations projects • Exploring and testing • (Re)using existing content • Present in new ‘wrappers’ – Mozilla Open Badges – Content Playlists – Social Tools
Digital learning provision needs new skills • Start managing a product set • Beyond course production/commissioning • Manage a roadmap • Digital product management skills – Design – Information Architecture – User experience – User Interface – Product Management – a lifecycle • Data and feedback • Content production - editorial sensibility over interaction design – tell a story
Any questions? • www.bbc.co.uk/academy • email@example.com • Twitter: @mylesrun
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