Published on January 22, 2008
Learning and communication in the age of the live and 3D web
Anders Gronstedt, Ph.D.,
President, Gronstedt Group
Gronstedt Group Custom-developed, Web 2.0 and Web 3D-powered learning and communications
The failure of the class room ©2006 Gronstedt Group, Inc
Sales reps retain 10% of training
Training and Communications: the Detroit of businessCarbon footprint of flying one participant to a training session or conference (kg)
Which leads us to the disappearing snowcap on Kilimanjaro
and Tunzo, who climbs Kilimanjaro for a living
in Tanzania, one of the poorest countries of the world
with his iPod and cell phone
which has perfect coverage at the summit!
Digital natives Spend more time playing video games (12.5 h/week) than watching TV (9.8 h/week) ©2007 Gronstedt Group, Inc
They create, consume, mash-up, and share material with each other
Engaged, in control, part of the story line
Failure to connect… I’m your employee I’m training
A “virtual class room” or a “virtual conference” is like a “motorized horse carriage” ©2006 Gronstedt Group, Inc
70% of corporate learners do not complete scheduled online learning programs
72% of eLearning dropouts cite either lack of motivation or learning style mismatch as the reason
The best that can be said about most eLearning: Gives you the sensation of coma without the worry and inconvenience. ©2007 Gronstedt Group, Inc ©2007 Gronstedt Group, Inc
Smart companies are moving from the static to the live web Static web Web 3D Live web
Obama’s social media campaign My BarackObama social network: + 1 Million users Twitter: 152,000 followers “Yes we can” YouTube: 15 million viewers Text messages: 3 Million users
Even my dog is on Facebook
Internal Social Networks IBM’ Beehive 65,000 users Best Buy’s Blue Shirt Nation: 20,000 users (turnover rate among users 8%, compared to 40-60% industry average) Eli Lilly’s internal Twitter: “Litter”
“Crowd-sourcing” Over 10,000 ideas Promoted 682,000 times 78,000 comments Over 200 ideas implemented
Over 10,000 ideas
Promoted 682,000 times
Over 200 ideas implemented
... (IBT), flexible learning, web-based ... The age when a given child might start ... by a wide range of learning and communication ...
Language development is a ... have hypothesized that language learning results from general ... The function of language in communication i.e ...
... life. Liza Picard considers how the development of transport and the beginnings of mass communication ... Travel, transport and communications ...
... and professional life by learning ... the culture in which we live, and how communication reflects, ... just because we age personally, ...
The Origin of Language and Communication © 2003 ... to communicate through oral language. By age six or ... is so high at certain stages in life, ...
... are mutually enforcing trends in an age of globalization. ... human life, including the learning ... human communication and language learning, ...
The Information Age and the Printing Press: ... to daily life. ... Commonwealth of Learning and extending communications networks ...
Kurt Squire is associate professor of Educational Communications and ... study as any person's life ... Digital Age (Learning ...
Well over half of those in that age cohort have ... and the Web traffic to non-learning sites ... New York-based technology and communications ...