Learning and communications in the age of the Live and 3D Web

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Information about Learning and communications in the age of the Live and 3D Web

Published on January 22, 2008

Author: andersgronstedt

Source: slideshare.net


Presentation by Anders Gronstedt, Ph.D. about next-generation corporate learning and communications

Learning and communication in the age of the live and 3D web Anders Gronstedt, Ph.D., President, Gronstedt Group

Gronstedt Group Custom-developed, Web 2.0 and Web 3D-powered learning and communications

The failure of the class room ©2006 Gronstedt Group, Inc

Sales reps retain 10% of training

Training and Communications: the Detroit of businessCarbon footprint of flying one participant to a training session or conference (kg)

Which leads us to the disappearing snowcap on Kilimanjaro

and Tunzo, who climbs Kilimanjaro for a living

in Tanzania, one of the poorest countries of the world

with his iPod and cell phone

which has perfect coverage at the summit!

Digital natives Spend more time playing video games (12.5 h/week) than watching TV (9.8 h/week) ©2007 Gronstedt Group, Inc

They create, consume, mash-up, and share material with each other

Engaged, in control, part of the story line

Failure to connect… I’m your employee I’m training

A “virtual class room” or a “virtual conference” is like a “motorized horse carriage” ©2006 Gronstedt Group, Inc

70% of corporate learners do not complete scheduled online learning programs

72% of eLearning dropouts cite either lack of motivation or learning style mismatch as the reason

The best that can be said about most eLearning: Gives you the sensation of coma without the worry and inconvenience. ©2007 Gronstedt Group, Inc ©2007 Gronstedt Group, Inc

Smart companies are moving from the static to the live web Static web Web 3D Live web

Obama’s social media campaign My BarackObama social network: + 1 Million users Twitter: 152,000 followers “Yes we can” YouTube: 15 million viewers Text messages: 3 Million users

Even my dog is on Facebook

Internal Social Networks IBM’ Beehive 65,000 users Best Buy’s Blue Shirt Nation: 20,000 users (turnover rate among users 8%, compared to 40-60% industry average) Eli Lilly’s internal Twitter: “Litter”

“Crowd-sourcing” Over 10,000 ideas Promoted 682,000 times 78,000 comments Over 200 ideas implemented

Over 10,000 ideas

Promoted 682,000 times


Over 200 ideas implemented

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