Learn the Secrets to Generate LEADS through your Website

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Information about Learn the Secrets to Generate LEADS through your Website
Marketing

Published on March 10, 2014

Author: elementthree

Source: slideshare.net

Description

Gone are the days of websites simply being static brochures that are infrequently updated. Now businesses must be educated in search engine optimization, editorial calendars, blogs, landing pages, compelling offers and social media. Learn how to leverage these tools to generate high-quality traffic to your website, convert that website traffic into valuable leads and turn those into customers. In this session you will learn how to research and apply the proper strategies for your company to win the online marketing battle.

LEARN THE SECRETS TO GENERATE LEADS THROUGH YOUR WEBSITE Tiffany Sauder President, Element Three

HOW MANY?

A CHAT ABOUT… •  Website expectations •  How to make your website work for you •  Why you can’t ignore it •  How to make Google happy •  Measuring stuff

ELEMENT THREE •  HQ in Indianapolis •  30 Employees •  Full-service brand & digital agency •  HubSpot Platinum Partner

“"   70% OF A SALE IS OVER BEFORE A SALES PERSON EVER GETS INVOLVED” - Sirius Decisions

WEBSITE EXPECTATIONS WHAT IF WE THINK ABOUT IT DIFFERENTLY?

MAYBE IT’S NOT THE CARROTS

FUND YOUR WEBSITE LIKE YOUR BEST SALES PERSON

HAS YOUR WEBSITE MET IT’S MONTHLY QUOTA?

HAS YOUR WEBSITE MET IT’S MONTHLY QUOTA? IF NOT, FIRE IT.

MARKETING PEOPLE LOVE

Marketing’s Job Through the Sales Funnel Generate Traffic Capture Lead Nurture Lead Retain & Upsell Customer

ENGAGE YOUR AUDIENCE AND GENERATING WEBSITE TRAFFIC

But here is what we do instead

[contact us]

CUSTOMERS WANT ANSWERS •  Imagine trying to start a meaningful two-way conversation without knowing the person with whom you’re speaking. •  Relevant conversations = qualified leads. •  When you understand your customers, you can create helpful content that speaks to them in their language. •  When you truly understand their pain, you can provide the best solutions.

How do we do this? •  Blogs to drive traffic •  Calls to action to engage website traffic •  Top of the Funnel offers •  Middle of the Funnel offers •  Bottom of the Funnel offers •  Landing pages to convert website traffic •  Email to nurture leads into a sales ready opportunity

“"   Companies that blog 15x or more per month get 5x more website traffic than companies that don’t blog HubSpot benchmark report

“"   Companies with over 200 blog articles have >5x the LEADS than those with 10 or fewer. HubSpot benchmark report

UNDERSTAND HOW PEOPLE SEARCH.

GOING ON A HOLIDAY? SEARCH TERMS AVG. MONTHLY SEARCHES holiday insurance 74,000* holiday insurance 480** *England ** United States

MIX BRANDED & NON-BRANDED TERMS Branded Term: Element Three Non-Branded Term: Inbound Marketing On 53% of conversion paths, the last click is on a generic (nonbranded) keyword, according to Google research

Map the buyer journey

THEY ASK. YOU ANSWER. | Marcus Sheridan

MEASUREMENT KNOW WHAT WORKS.

Website   CRM   HTML  Email   Blog   Social  Media   Landing  Pages   Google   Analy=cs   Pay  Per  Click   Search  Engine   Op=miza=on  

Website   SalesLogix   HTML  Email   Blog   Social  Media   Landing  Pages   Google   Analy=cs   Keyword   Research   Search  Engine   Op=miza=on   HubSpot   closed-­‐loop  marke=ng   Track  leads  from  their  ini=al  channel  through  first  conversion  all   the  way  to  becoming  a  customer  –     from  a  single  database    

MOZ SURVEY: TOP 5 MARKETING METRICS 1.  Conversions 2.  Revenue 3.  Leads 4.  Unique visits 5.  Rankings Source: http://moz.com/industry-survey

BE REALISTIC WITH YOUR EXPECTATIONS.

START. LEARN. ADJUST

Want to learn more? Join us in Indy. JUNE 19th GoInboundMarketing.com @TiffanySauder

QUESTIONS? www.facebook.com/elementthree @tiffanysauder http://info.elementthree.com/

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