Published on February 26, 2014
What does Social Media have to do with Learning? Learn@Work Week – Sept 20, 2012 Stella Lee Blended Learning Leader, Global Learning Team Golder Associates, Inc., Canada iCore Researcher, SCIS, Athabasca University Photo credit: http://www.flickr.com/photos/adoyle/6953976455/
Today’s outline • Social Media Trends and Usage • Implications for Learning • Foster a Dynamic Social Learning Space •Q & A
What is Social Media? Photo credit: http://i1064.photobucket.com/albums/u371/elizabethcornelius18/1207-social-media.gif
Wikipedia’s definition • Social media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals.
Two ways of looking at it 1.systems - e.g. Flickr,YouTube, del.icio.us 2. technological approaches - e.g. collaborative filtering, recommender, shared tagging
Social Media Trends and Usage Photo credit: http://www.arikhanson.com/2011/01/21/social-media-trends-whats-hot-for-2011/c
Social media trends and usage • Canada has the world’s highest social networking penetration - 49.3% (2011) • 47% of Canadians use Twitter (18% of all Twitter accounts) • 58% have blogs
• In 2011, 50% of online Canadians visited a social media site at least once a week • 35% visited every day • 18-34 years old heaviest users • daily access to email declined 28%
source: comscore’s December 2011 report: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/it_is_a_social_world_top_10_need-to-knows_about_social_networking
Implications for Learning photo credit: http://www.flickr.com/photos/heycoach/1197947341/sizes/z/in/photostream/
•Formal learning - classes and online workshops and events, is the source of only 10% to 20% of what we learn at work - Jay Cross
Social media is everywhere... • Marketing and communication • Organizational learning and development • Personal development • Research
A “DIY” model • A lot more amateurish effort (Shirky, 2008) • It is scattered all over, many overlapping effort • It is organic/self-organizing • A sub-culture movement (not officially supported by institutions)
Foster a dynamic social learning space Photo credit: http://www.flickr.com/photos/aaronknox/5237937436/
From one-way broadcast
To two-way conversations Photo credit: http://www.flickr.com/photos/rohitrath/4159943702/sizes/l/in/photostream
Many-to-many connection Photo credit: http://www.flickr.com/photos/sjcockell/3251147920/sizes/m/in/photostream/
Sharing Photo credit: http://www.flickr.com/photos/shareconference/5422273956/sizes/o/in/photostream/
Collaborating Photo credit: http://www.flickr.com/photos/opensourceway/5161094139/sizes/o/in/photostream/
Co-creating Photo credit: http://www.flickr.com/photos/the-g-uk/3709881283/sizes/o/in/photostream/
From then to now Then Formal Learning Space Mass Learning Competitive Restricted & Constructed Instruction Content Now Informal Learning Space Personalized Learning Collaborative Creative & Extended Personal Author & Innovator Knowledge & Understanding
Social learning is evolving fast • Not sure of the tools to use • Social platform new and changing every day • How to measure? • Netiquette
Yammer - private social network
Jam - social learning
It’s no longer all about how much you know... It’s about how well you can learn. Photo credit: http://www.flickr.com/photos/56155476@N08/6660036695/sizes/l/in/photostream/
Start learning… • A new framework for supporting learning and performance in the social workplace • Internet Time Alliance Blog (with a social learning focus) • Why education needs social media • Social Learning Blog • 100+ examples of use of social media in learning
Questions? Comments? Ideas? photo credit: http://www.flickr.com/photos/wfiupublicradio/5600608701/
Thank you! • Email: email@example.com Twitter: @stellal • Slideshare: http://www.slideshare.net/StellaLee7/ • Academia: http://athabascau.academia.edu/StellaLee • LinkedIn: http://ca.linkedin.com/pub/stella-lee/1/588/a32
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