Leading Hotels Of The World- Overview Discussion

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Information about Leading Hotels Of The World- Overview Discussion
Travel

Published on February 28, 2014

Author: VFMLeonardo

Source: slideshare.net

Overview of Leonardo Enterprise Solutions for The Leading Hotels of the World February 25th , 2014 New York City, NY Fabiola Compres - Manager, Marketing & Communications, LHW Jon Londeen - Senior Vice President, Distribution and Reservations Management, LHW Milos Krsmanovic, Director Enterprise Sales, Americas, Leonardo Elana Palmer, Vice President, Global Sales, Leonardo John McAuliffe, President, Leonardo 1 Copyright © 2014 Leonardo Worldwide Corporation

Context Why are we here today? ► Face to face meetings are important Provides the opportunity to discuss options and review current agreement to ensure you have the right products for your needs. ► Review VScape product features to ensure LHW is realizing full benefits. ► Provide you with a deeper awareness of Leonardo’s various product offerings. Leonardo has launched a number of new products that extend our solution beyond image distribution to third party travel echannels. 2

Today’s Goals What is important to you? ► Review the existing services to ensure that you are getting the most out of your current agreement ● VScape features & functionality ● Latest updates to the VNetwork ► Gain further understanding of Leonardo’s product offering ● Is Leading Hotels benefitting from all that Leonardo has to offer? ● Review of new services/products available and evaluate if any of these products can help ► Anything else? 3

Today’s Goals What is important to us? ► Listen to you and gain perspective ● Better understand how VScape is being utilized in your current visual content management workflow process to identify improvements ● Learn more about your current eCommerce strategy and your focus going forward with regard to image management/display needs ► Ensure you have a good understanding of Leonardo, our products and how you can best utilize them to their full potential. 4 4

Context & History Overview of business relationship with The Leading Hotels of the World and the history of the solutions LHW subscribes to… 5

Leading Hotels / Leonardo Partnership A high level overview of the licensing arrangement and configuration ► Current agreements signed in Sep of 2009 ► Agreement amended in Sep 2012 ● Users upgraded to unlimited ● Photos upgraded to unlimited ► VScape Enterprise ► 500 properties, LW chain code ● Expiry date Aug 31st, 2015 ► Standard Web Services ► PDL 6

Solutions for Hotel Chains Media management and display solutions for Leading Hotels of the World 7

VScape Digital Asset Management System ► VNetwork Travel Website Media Network ► VScape Media Manager ● ● ● ● ● Media Management and Distribution Workflow and Approval Engine Seamless / Single Sign on Capability Text translation API integration Scalable upload and multi-repository integration ► Content Creation and Publishing Modules ● Private Digital Library ● Room Types Module ► Display Solutions ● VPowered Multi Media Galleries ● Standard web browser ● Tablet and mobile 8

VNetwork The industry’s largest network of travel websites 9

Expansion of VNetwork ► Image distribution greatly expanded and improved in last 3 years ● Grown number of active image distribution channels from less than 20 to 115 channels ● Added many non-OTA channels ● TripAdvisor, Despegar, Google Hotel Finder, Apple Vacations, Sabre Red, Tripcase, Webjet, and Roomkey, Windows 8 travel App, OneTwo trip, Starcite, laterooms.com, easytobook.com, Ctrip ● Currently adding ~2-3 new channels per month ● Working closely with major chains on adding new channels, particularly outside of NA ● For existing channels, have improved frequency and accuracy of updates ● Imposing stricter SLAs to ensure timely updates, no selective hotel downloads, greater control over images (and onward distribution) 10

11 VNetwork - click to see a complete listing

VNetwork Our focus on the demand side of the business ► Continue expansion of the network beyond GDS and OTAs ► Image Quantity – desire same number of images as on brand site ● Channels will deploy resources to achieve their goal that cannot be attained through VScape ► Image Quality – better technology requires the need for better images ● Expedia will not accept images under 850 pixels. Are looking for images that are 2048 pixels and greater ● Expedia now asking for 2800 and greater 12

“ More Images Increases Conversion Doubling a hotel’s online pictures can result in a 4.5% take-up and $3.50 higher ADR, while providing a full property description (as opposed to a partial one) can result in a 5% take-up and $3 higher ADR.1 Travelers are 150% more engaged with listings that have 20+ photos than with those that have only a few. – How hotels can convert OTA traffic into bookings in 2013 http://blog.vfmleonardo.com/images-on-otas-help-increase-hotel-bookings-and-adrs/ 1Expedia – New slideshow feature brings photos to life http://blog.vfmleonardo.com/meeting-online-travel-shopper-demands-for-more-photos/ 2Tripadvisor 13 ”

Visual Content - Quantity LHW vs. Best Practices ► Average 53 images/property. Licensed for unlimited images per property. ► Consistency - More images are available on in distribution than on brand.com ● Ex: Constance Le Prince Maurice, Mauritius has 44 images on brand.com and 126 in distribution # Properties with Images <19, 20-49, >50 Brand Name The Leading Hotels of the World 14 Total # of Properties <19 20-49 >50 430 19 182 229 Comments 7 properties have 10 photos or less

Visual Content - Quality LHW vs. Best Practices ► Images should be 2048 pixels or more on largest side ► VScape does not limit the quality that you can load – we encourage you to load the highest quality images available ► Images are resized by the software for onward distribution based on the channel’s specifications ► ► ► ► An impressive 82% of all images are at the 2048 pixels or larger category Only 3% of all images are at 1024 pixels or lower 42 properties have 100% of all images at 2048 pixels or higher The Mulia Nusa Dua Bali property has only 3.5% of all images in the 2048 or higher category Brand Name The Leading Hotels of the World 15 Total Number of # of Properties Images 430 23,160 Images 2048 or Larger % of Images 2048 or Larger Images 1024 to 2048 % of Images 1024 to 2048 18,978 82% 3,406 15% % of Images 1024 or Images Smaller 1024 or Smaller 776 3%

VScape An end-to-end solution for hotel chains to better source, manage, curate, publish and syndicate digital content online 16

VScape Digital Asset Management Provides hotel chains with an image management solution: For management of visual content on proprietary brand websites For distribution of visual content to third party echannels 17

Manual Task The Leading Hotels of the World Existing Workflow Automated Task Scheduled Automated Task Brand Website CMS Mobile Site Get All Images Web Service direct feed (images) LHW Corporate VScape Enterprise 18 images and brand approved material Private Digital Library (PDL)

Content Curation and Publishing Private Digital Library Room Type Engine and Display Module 19

Media Sharing Private Digital Library ► Provide access to partners through Private Digital Library - digital vault – limit access/password – activity reports 20

► PDL - significant usage (Jan 2013 to Dec 2013) ► Total downloads: 412,078 21

Room Categorization Rooms Type Module ► V1.0 Associate codes and display visual content for rooms with Rooms Type Module 22

Top 10 Viewed Images on Travel Websites 1. Guest Rooms 2. Restaurant 3. Recreation 4. Lobby 5. Map 6. Business Center 23 7. Pool 8. Amenity 9. Exterior 10. Bar/ Lounge

guest rooms are viewed 2x more than restaurants, the 2nd most popular category - Leonardo 24

Existing Rooms Types Integration 1 25

Existing Rooms Types Integration 1 26

Existing Rooms Types Integration 1 No descriptions No full screen capability 27

Proposed Rooms Types Integration 1 Seamless integration into LHW’s current design Ability to scroll through all available room images Room Type Images mapped from VScape 28

Proposed Rooms Types Integration 1 Full screen option Descriptive Captions Multimedia gallery (images and 360s) 29

30

Existing Rooms Types Integration 2 31

Existing Rooms Types Integration 2 32

Existing Rooms Types Integration 2 33

Proposed Rooms Types Integration 2 Ability to scroll through all available room images Room Type Images mapped from VScape 34

Proposed Rooms Types Integration 2 Full screen option Descriptive Captions Multimedia gallery (images and 360s) 35

Existing Rooms Types Integration 3 36

Existing Rooms Types Integration 3 37

Existing Rooms Types Integration 3 38

Proposed Rooms Types Integration 3 Room Type Images mapped from VScape Ability to scroll through all available room images 39

Proposed Rooms Types Integration 3 Full screen option Descriptive Captions Multimedia gallery (images and 360s) 40

VPowered Multi-Media Display Galleries 41

Standard Browser Multi-Media Galleries for Your Standard “Desktop” Websites 42

► Supports 14 languages that are served based on IP address ► Moved from media type to interest based tabs and saw increases in engagement ► Tablet friendly version automatically served based on device detection ► Based on success have started implementation of rooms type module 43

► Implemented on existing site (quick win) ► Integrating into new site for launch in 2014 44

Increase engagement with better media viewing experiences 16% Website visitors view more media (especially rich media) per visit when it’s displayed in a large, optimized, easyto-navigate media gallery. Up 2.25x 14% Up 1.94x 12% 10% Old 8% New 6% 4% Up 7.75x 2% 0% Photos 45 Rich Media All Media The chart shows results noted by a major hotel chain comparing media views per visit from their previous media galleries vs. VPowered MultiMedia Gallery one month after implementation.

Multiple template designs 46

Multiple template designs Easy integration options using simple Javascript 47

Multiple template designs Easy integration options using simple Javascript Tab presentation and auto mapping of media 48

Multiple template designs Easy integration options using simple Javascript Tab presentation and auto mapping of media Supports third party links 49

Multiple template designs Easy integration options using simple Javascript Tab presentation and auto mapping of media Supports third party links Supports media item text: caption, short 50

Multiple template designs Easy integration options using simple Javascript Tab presentation and auto mapping of media Supports third party links Supports media item text: caption, short Supports up to 14 international languages 51

Supports multi-media Images… 360 Degree Virtual Tours… Multiple template designs Easy integration options using simple Javascript Tab presentation and auto mapping of media Videos… Supports third party links Supports media item text: caption, short Supports up to 14 international languages 52

Supports multi-media Multiple template designs Smart detection and display Easy integration options using simple Javascript Tab presentation and auto mapping of media Supports third party links Supports media item text: caption, short Supports up to 14 international languages 53

Supports multi-media Multiple template designs Smart detection and display Easy integration options using simple Javascript Hosted on AWS or Akamai Tab presentation and auto mapping of media Supports third party links Supports media item text: caption, short Supports up to 14 international languages 54

Supports multi-media Multiple template designs Smart detection and display Easy integration options using simple Javascript Hosted on AWS or Akamai Tab presentation and auto mapping of media SEO enabled Supports third party links Supports media item text: caption, short Supports up to 14 international languages 55

Supports multi-media Multiple template designs Smart detection and display Easy integration options using simple Javascript Hosted on AWS or Akamai Tab presentation and auto mapping of media SEO enabled Supports third party links Fully intergrated with VBrochure Supports media item text: caption, short Supports up to 14 international languages 56

Supports multi-media Smart detection and display Easy integration options using simple Javascript Hosted on AWS or Akamai Tab presentation and auto mapping of media SEO enabled Supports third party links Fully intergrated with VBrochure Supports media item text: caption, short Best fit image display 57 Multiple template designs Supports up to 14 international languages

Existing Gallery Integration 58

Existing Gallery Integration No full screen capability Unable to view rich media in same gallery Users can’t share images 59 Images are not organized in any particular way

Proposed Gallery Integration 1 Seamless integration into LHW’s current design Ability to scroll through images Descriptive Captions 60 Image share button Thumbnail media button Full screen

Proposed Gallery Integration 1 Multimedia gallery (images, virtual tours and videos) 61 Expanded thumbnail view

Existing Gallery Integration 2 62

Existing Gallery Integration 2 No full screen capability Images are randomly organized Unable to view rich media in same gallery 63

Proposed Gallery Integration 2 Customizable category tabs Descriptive Caption Image share button Full screen Multimedia gallery (images, virtual tours and videos) 64

Tablet Multi-Media Galleries for Standard Websites Rendered on Tablet Devices 65

Tablet ► Two versions of tablet gallery display available ● Fully optimized integrated into an optimized tablet website ● Tablet functional / Friendly for standard websites rendered on tablet ► Tablet friendly - for non optimized or responsive design tablet websites ► Ability to detect device website is being accessed from ● ● ● ● 66 Touch technology Swipe Pinch and zoom Tap

Displays all types of media in one gallery (images, videos, VT) 67

Full screen mode - takes advantage of Hi-Definition display (iPad - “Retina“) Touch technology which enables swipe, tap, pinch and zoom features Full screen 68 Proposed Tablet Friendly Integration

Mobile-Optimized Multi-Media Galleries for Your Mobile Websites 69

Existing Mobile Integration 70 Images are random – users must go through uncategorized thumbnails Not able to display any rich media that is currently available on brand.com

Proposed Mobile Integration Seamless integration your current mobile design 71 into Utilize all types of media in one gallery (images, virtual tours and videos Descriptive category tabs that simplify the shopping experience Descriptive Captions Thumb friendly design enables swipe, tap, pinch and zoom features Proposed Mobile Integration

Zooms and pans 72

Zooms and pans Landscape and portrait viewing 73

Zooms and pans Landscape and portrait viewing Quick loading 74

Zooms and pans Landscape and portrait viewing Quick loading Seamless experience 75

Supports images, 360® and video Zooms and pans Landscape and portrait viewing Quick loading Seamless experience 76

Supports images, 360® and video Zooms and pans Cross device compatibility Landscape and portrait viewing Quick loading Seamless experience 77

Supports images, 360® and video Zooms and pans Cross device compatibility Landscape and portrait viewing Easy navigation and “thumb friendly” image thumbnails Quick loading Seamless experience 78

Supports images, 360® and video Cross device compatibility Landscape and portrait viewing Easy navigation and “thumb friendly” image thumbnails Quick loading Best fit image display 79 Zooms and pans Seamless experience

Supports images, 360® and video Zooms and pans Cross device compatibility Landscape and portrait viewing Easy navigation and “thumb friendly” image thumbnails Quick loading Best fit image display Seamless experience Supports up to 14 international languages 80

Questions and Discussion 81

Next Steps ► Determine which added value modules and display solutions provide benefit to Leading Hotels and fit with your direction ► Setup a follow up meeting to review proposed options ► Present to other departments / stakeholders ► Arrange a technical call to identify how the new product sets and display solutions can fit into LHW’s eCommerce technology. ► Anything else? 82

Thank You Milos Krsmanovice Director Enterprise Sales, Americas Milos.krsmanovic@leonardo.com +1 416 263 5650 Elana Palmer Vice President, Global Sales Elana.palmer@leonardo.com +1 416 263 5634 John McAuliffe President john.mcauliffe@leonardo.com +1 416 263 5672 Twitter @JJMcAuliffe 83

84 Copyright © 2014 Leonardo Worldwide Corporation

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