Lead user innovation e marketing

50 %
50 %
Information about Lead user innovation e marketing

Published on February 26, 2014

Author: lohitkrishna16

Source: slideshare.net

Lohit Tripuraneni | Priyam Mukharya

Agenda  About Lead User Innovation  Why What Where and How of Lead User Innovation  Present and Future of LUI  What is in it for Marketers

What is Lead User Innovation?  The Lead User Innovation is a market research tool that may be used by companies and / or individuals seeking to develop breakthrough products.

Why Do Users Innovate?  Heterogeneous needs  Companies looks at the common needs and cannot cater to each customer  Look for cheaper alternatives/ cost effective hence

Who are the lead users?  They face the needs that will be general in the marketplace but face them months or year before the bulk of that marketplace encounters them.

Why study Lead Users?   With their real-world experience with a need can provide the most accurate data regarding it. With rapid evolving needs, only users at the front of the trend will have experience with the tomorrow’s needs today.

Lead User Method Start the lead user process •Building a team •Defining the target market •Defining the goals of the lead user involvement Identification of needs &Trends •Interviews with experts •Scanning of literature, Databanks, Internet •Selection of most attractive trends Identification of lead users •Networking based search for lead users •Screening of first ideas & solutions generated by lead users Concept Design •Workshop with lead users to improve the product concept •Evaluation & documentation of the concept

A Few Examples  Gary Fisher – inventor of the mountain bike  Process Machinery  Software Applications

The Present and Future of LUI With the rise and spread of web 2.0 users across the world are able to co-create and innovate.  Crowd Souring  Forums  Open Source

How Can e-Marketers leverage lui  ‘Go to market’ can be done sitting in the office.  Interact with lead users to improve CRM


Add a comment

Related presentations

Related pages

Lead User – Wikipedia

Der Begriff Lead User (trendführender Nutzer, trendführender Kunde) ... International Journal of Innovation Management, Vol. 12 (2008), No. 3, ...
Read more

Lead user innovation e marketing - Marketing

Share Lead user innovation e marketing. Embed ...
Read more

Do Lead Users Have a Role In Business Model Innovation ...

Let’s talk about lead user innovation.
Read more

Lead Users: A Source of Novel Product Concepts

Lead Users: A Source of Novel ... The roots of collaborative marketing approaches reside in innovation and design studies that view users as a company's ...
Read more

Lead User Innovation Lab | Interactive Institute

The Lead User Innovation Lab project seeks to develop a lead user approach with IKEA that demonstrates ... with a lead user approach for new concept ...
Read more

GRIN - Das Lead User-Konzept im Innovationsmanagement ...

Darüber hinaus können Lead User häufig selbstständig Innovationen erzeugen, ... Marketing. Mehr Leser erreichen; Selbst aktiv werden; Partnerprogramme;
Read more

The Lead User method: an outline of empirical findings and ...

... an outline of empirical findings and ... functional innovation teams. While the Lead User method is ... findings of innovation and marketing ...
Read more

Revised paper published as: von Hippel, Eric (1986) Lead ...

Revised paper published as: von Hippel, Eric (1986) "Lead Users: ... Marketing Research Constrained by User Experience
Read more