Lead Generation Benchmark Report

100 %
0 %
Information about Lead Generation Benchmark Report
Business & Mgmt

Published on February 26, 2014

Author: demandmetric

Source: slideshare.net

Description

Executive Summary

In a study sponsored by Salesfusion, Demand Metric conducted a survey to explore how marketers are doing lead generation. Answers to these questions were pursued to better understand the current lead generation process:

- How well is the process working and which lead generation techniques are in use?
- How are leads captured and where are they stored?
- How does the process perform in terms of volume and quality of leads?
- How much budget is allocated to lead generation and what is the estimated cost per lead?
- How is the effectiveness of the process measured?
- What process changes would produce the greatest benefit?
- How will the investment in and emphasis on lead generation change in the next year?

These study results provide a report card of sorts, providing benchmark data useful for comparison, planning and improvement.

Table of Contents

- Introduction
- Executive Summary
- Lead Generation Snapshot
- Lead Capture & Storage
- Process Performance - Volume & Quality
- Lead Generation Budget & Cost Per Lead
- Measuring Lead Generation
- Changing the Lead Generation Process
- Analyst Bottom Line
- Acknowledgements

- About Salesfusion & Demand Metric
- Appendix - Survey Background

Research Methodology

This Demand Metric Lead Generation Benchmark Study was administered online during the period of January 28, 2014 through February 17, 2014. During this period, 204 responses were collected, 182 of which were qualified and complete enough for inclusion in the analysis.

Add a comment

Related presentations

Related pages

Freestuff | MarketingSherpa

Benchmark Report: Lead Generation. Download Now. 30 Minute Marketer: Start Mobile Marketing. Download Now. 30 Minute Marketer: Email Subject Lines ...
Read more

Lead Generation Benchmark Report | Demand Metric

In January & February of 2014, Demand Metric and Salesfusion partnered to better understand the current lead generation process.
Read more

$447 BENCHMARK REPORT - MarketingSherpa

sponsored by Key industry trends for generating leads of the highest quality $447 2012 Lead Generation EXCERPT BENCHMARK REPORT
Read more

Lead Generation - Salesfusion

Lead Generation Snapshot Lead Capture & Storage Process Performance ... Lead Generation Benchmark Report, Demand Metric, March 2014, n=182 10
Read more

2016 Demand Generation Benchmark Report

Demand Generation; Lead Nurturing; ... 2016 Demand Generation Benchmark Report. Demand generation budgets will continue their upward trajectory in 2016, ...
Read more

Lead Generation Benchmark Report: How the Best Firms

www.itsma.com | SV4579AS | 2 2010 ITSMA and RainToday.com Lead Generation Online Survey Lead Generation Benchmark Report: How the Best Firms Fill the Pipeline
Read more

“Lead Generation Benchmark Report” - B2B Leadgeneration

… aus den USA belegt , dass 59% der Unternehmen drei oder mehr Kennzahlen zur Abbildung des Leadgenerierungsprozesses verwenden, aber nur 28% der ...
Read more

2016 Benchmarks, Budgets, and Trends—North America

North America report. ... Lead generation (85%) and sales (84%) will be the most important goals for B2B content marketers over the next 12 months.
Read more

Lead Generation Strategy Research Summary Report - Ascend2

Lead Generation Strategy Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers. This work is licensed ...
Read more