Published on March 6, 2014
Laying the Information Marketing Foundation By Bill Davis internet-markeketing-muscle.com
Beginnings Every successful online business is built on a strong foundation, though most likely they didn‟t all start off that way. If you want a real business that you can run from anywhere in the world for which you have an internet connection (and that could be literally anywhere there‟s cell phone connectivity), you will want to build it using solid technology that is easy to use, maintain, upgrade, and backup.
To build that foundation, follow these steps. It almost goes without saying that if you wish to build an online business, then you must have your own web site. I highly recommend that you own this valuable asset (that you can sell later, just like a physical business with a building, goodwill, and other assets), rather than “rent it”. This means setting up web hosting, registering a domain name, and uploading or otherwise updating web server files. Don’t worry — it’s not nearly as onerous as it may seem.
Research to discover your ideal site concept What is it you want to do with your online business? Will it be a business that sells knitting supplies, information about how to grow a vegetable garden, or electronic books about cooking? Next are some guidelines for picking your perfect niche.
Pick a niche that… Has a narrow focus
Give „em what they want
Keywords… …make all the difference. Figure out how your ideal customer will search for what you provide and then design your web site to deliver results that match what he‟s looking for!
Ug. Keyword research. Information marketing content marketing traffic building monetization Tiered Keywords — Primary, Secondary, Tertiary, and Long-Tail Keyword Phrases. You already have your site concept, or primary keyword phrase. making offers list building Your secondary keyword phrase should consist of 5-10 (the narrower the niche, the less secondary and tertiary keyword phrases needed) keyword phrases that are tightly related to your primary keyword. Your tertiary KWP are tightly related to your secondary KWP. Choose 5-10 per secondary KWP (so 25 at a minimum).
Get a domain name Branded? Keyword? The first order of business, once you determine that you‟re going to purchase a domain name is to go to a reputable domain registrar and open an account.
Set up your nameservers
Get a hosting account
But what kind? Shared hosting VPS (Virtual Private Server) Dedicated server Start with shared hosting. If your site becomes wildly popular, move up. Easy.
Popular Web Hosts Bluehost HostGator LiquidWeb Great starter A step up Big league web hosting
Choose a Content Management System (CMS) WordPress…that is your choice. It‟s the best. It‟s open source. Lots of core functionality built right in. What isn‟t there in the core installation is provided by thousands of 3rd party developers—thousands of themes and plugins suitable for nearly any functionality you can dream up.
WordPress—Need help? Getting started: WP Zero—you will learn everything you need to know to get started with WordPress. WordPress Security: WP Secure Pro 2.0—WordPress security for laymen (not techies).
Now…Just Do It! Install WordPress 1. Install using Fantastico 2. Configure per WP Zero Choose a theme Add your plugins 3. Choose from among thousands of themes— StudioPress is best 4. Add in the functionality you need with plugins
Do This, Not That. Thou shall make proper backups and test them regularly. Don‟t lose all your hard work Backup early. Backup often. Do NOT store your backups at your web host! Because you didn‟t back it up
Add some tools Google can be your friend. Google Analytics & Webmaster Tools These provide a powerful 1-2 punch to your web site-building efforts
3 more things…then you‟re done (well, sort of) Establish your Google identity Create your social media profiles and content Google account Google+ YouTube Facebook LinkedIn Twitter Pinterest Then… Build 3rd party sites for content syndication WordPress.com Blogger Tumblr
Last and certainly not least… Create AMAZING content.
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