Layar March 7th Webinar - Intro to AR and Interactive Print

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Information about Layar March 7th Webinar - Intro to AR and Interactive Print

Published on March 7, 2014

Author: layarmobile



Layar March 7th Webinar - Intro to AR and Interactive Print

Layar 101: An Introduction to Augmented Reality and Interactive Print Maarten Lens-FitzGerald, March 2013

Maarten Lens-FitzGerald Co-founder Olga Beza Support Engineer

Today’s Setup ● 45 minute presentation ● Questions via “question box” ● The deck will be shared ● Part of Webinar Series

Other Events

Agenda ● ● ● ● ● History About Layar Examples Product Walk Through Questions and Answers

A short history of Augmented Reality

1968, Ivan Sutherland

1992, Tom Caudell and David Mizell coin the term "augmented reality"

1984, The Terminator movie introduces AR to the masses

Today Augmented Reality rides the wave of smartphone growth

How It Works It starts with a brochure or other type of visually rich surface with a call to action to scan

How It Works Hold the phone over the page with the Layar app and scan

How It Works The image is then analyzed

How It Works The image fingerprint is looked up in the “cloud” database

How It Works After a match, digital media is downloaded and placed on the image This is AUGMENTED REALITY

How It Works Image Recognition Augmented Reality for Content & Interactivity No special printing technology No special codes

Better than QR-codes ● ● ● ● No ugly visual Rich media like video and 3D Update after publishing Wow effect

The Future of Online is Offline ● ● ● Research Company Juniper says AR is a 1 billion market opportunity. The mobile platform is huge and growing fast: 1.5B smart phones. Research highlights what users do on their phones today: Big Data Where they are / go (location) What they ‘like’ (social), What they do (big data & the cloud), What they see (IR & AR) and scan (BLE, beacons) ● The digital world is seeping into reality and the future of Online is Offline Image Recognition & Augmented Reality


10 million Layar app downloads in the US 38 million worldwide all on Android and iOS 74,000 marketeers & publishers on the Layar Creator

Layar is used World Wide

About Layar Founded in 2009 Backed by Intel Capital, Prime, Sunstone 30 people in Amsterdam, New York & Toronto

Layar Customers

Largest 10 million downloads in the US 38 worldwide Easiest Make a page interactive under a minute Fixed price $60 per image no matter size of print run or usage

Printers Publishers Retailers Brands Layar marries print to digital Real Estate Agents Marketeers Educators Travel Agents

A Growing Market Image recognition and augmented reality were the dominant activation vehicle with 60% market share ● ● 2013 saw a 246 % increase in the Top US magazines using mobile activated print by editorial teams Number of mobile experiences has risen to 13,088 pages in the Top US magazines - a 54.9% growth over 2012 in the US Graphs and Numbers from 2013 market study by Nellymoser

CTR better than on the web

Why use Layar? Amaze Engage Strengthen Measure Morale boost, Image upgrade


Exciting, Enticing & Relevant Content

MySwitzerland Entice with a live webcam view

MySwitzerland Show it all in 360

Glamour Magazine Show the exclusive video of the photo shoot with Shakira

Volkskrant Weekend Magazine Scan and hear the audio from the skits

Globe And Mail Sponsored Winter Olympics special: Editorial slide shows and more

Fill the Funnel

Shopping with Men’s Health

Porter: Style and Commerce

Scan and save: Seventeen

Page buttons Unlock Deal Get Coupon

Redbook: Scan and Shop

Actual Page Product List Buy




Books, Real Estate

Covers Scan to see Grammy-winning dancehall and reggae artist Sean Paul’s personal message

Business, xmas cards & more

Product Walkthrough

The Layar App Free iOS and Android Works on phones & tablets Shows 2D and 3D AR Geo based & Interactive Print Reads QR-Codes Extend Content with Pop out and save

Choose one of 3 flavours 1. Do it yourself with the Layar Creator 2. Work with Layar Interactive Print Services 3. Work with a Layar Partner

DIY: The Layar Creator Drag and drop content creation Enhance a page in less than a minute

Drag and Drop Buttons Basic Media Social Advanced


Interactive Print Best Practises

Activation ● Usage is directly tied to visual activation. ● No call to action? No usage!

Layar Help Center Has You Covered

Layar Pricing


Layar Partners Work with one of the 60 Layar Partners. Find Yours at

Questions and Answers

Why use Layar? Amaze Engage Strengthen Measure Morale boost, Image upgrade

Maarten Lens-FitzGerald Co-founder THANKS Olga Beza Support Engineer

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