LawInContext - Baker & McKenzie (Profile)

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Information about LawInContext - Baker & McKenzie (Profile)
Education

Published on March 3, 2014

Author: Apxxx

Source: slideshare.net

Description

In the market for legal information and training, LawInContext stands out due to the quality, depth and breadth
of the content delivered as well as being able to tap into the global network of Baker & McKenzie. Clients
recognize the value of being able to rely on quality information and consult attorneys for advice when needed.
Competitors in the market for legal information often rely on smaller law firms or individual authors for content
contributions, resulting in a less timely and consistent offering across countries, compared to the
LawInContext online knowledge resources, which also cover a wider selection of topics and practice areas.
The regular content updating processes and proactive undertakings to reflect enhancements based on client
feedback also help place LawInContext online resources among the best in the market.

Business Profile Online Legal Information & Training by LawInContext LawInContext Pte. Ltd., the online legal information and training venture of Baker & McKenzie, provides a suite of online Legal Information resources and Corporate Compliance e-learning programs to help meet strategic legal information and compliance training needs of multinationals in an increasingly regulated world. LawInContext's online resources are authored by Baker & McKenzie attorneys and contributing firms across the world. LawInContext clients subscribe to the online resources, which supports them in their daily business while allowing for a better attribution of budgets for high value legal advisory services, which is the natural extension of the LawInContext offering. ”LawInContext’s online resources support clients in their daily business while allowing for a better attribution of budgets for high value legal advisory services” Why LawInContext In the market for legal information and training, LawInContext stands out due to the quality, depth and breadth of the content delivered as well as being able to tap into the global network of Baker & McKenzie. Clients recognize the value of being able to rely on quality information and consult attorneys for advice when needed. Competitors in the market for legal information often rely on smaller law firms or individual authors for content contributions, resulting in a less timely and consistent offering across countries, compared to the LawInContext online knowledge resources, which also cover a wider selection of topics and practice areas. The regular content updating processes and proactive undertakings to reflect enhancements based on client feedback also help place LawInContext online resources among the best in the market. A Unique Business Model in the Market for Legal Information LawInContext believes the best quality content is provided if attorney authors have significant incentives to create and, not the least, update content on an ongoing basis so that the legal information is kept relevant and timely. Therefore, LawInContext has adopted a unique revenue sharing model where contributing attorneys share a significant percentage of the gross revenues generated by a LawInContext online product line, not only in the development phase until initial costs have been covered, but also on an ongoing basis. This revenue share has no cap and constitutes a unique and attractive revenue sharing model in the market of legal information. Furthermore, attorney authors have an opportunity to increase their exposure to clients and LawInContext is the online legal information and training venture of Baker & McKenzie and is neither a law firm nor authorized to practice law. No attorney-client relationship will be formed or deemed to be formed with Baker & McKenzie or contributing law firms through the use of LawInContext’s legal information, training & services. This may qualify as “Attorney Advertising” in some jurisdictions. For full disclaimer visit www.lawincontext.com. Copyright © 2002-2014, LawInContext Pte. Ltd.

prospects through LawInContext. Sharing of gross revenues also permits simpler and more transparent reporting to lawyers and practice groups. Who Benefits from LawInContext’s Online Resources Customers typically subscribe to single or multiple online LawInContext products under annual or multi-year contracts, either with limited or unlimited (enterprise) access. Subscriptions may be tailored to the client and supported by live training solutions. Customer retention is above 80% and subscription values range from a few thousand US$ up to several hundred thousand US$. Clients have typically been in the Banking or Wealth Management Industry, but are increasingly, in respect of corporate compliance e-learning, multi-national corporations across a range of industries. LawInContext resources are oriented in practical terms to address client issues / questions at a country by country survey oriented level, leveraging available Firm know-how, as well as that of quality contributing firms. The resources efficiently support attorney professional development of cross-border know-how on practical issues of concern to clients thereby demonstrating the Firm’s “fluency” and ability to service clients across borders. Also, in support of the strategic research efforts related to legal advice by Baker & McKenzie attorneys, all of LawInContext’s online resources are made available for free to all Baker & McKenzie employees, providing them with practical and valuable tools for learning, knowledge management, and research purposes. LawInContext’s multi-country product lines also include content from many contributing firms, which is valuable information in respect of countries where the Firm does not have offices. This combined approach benefits the end clients given that attorneys can spend more time on more complex aspects of client legal advisory services. A Complementary Offering The combined value propositions of LawInContext and Baker & McKenzie offer clients an attractive approach as solutions can be scaled flexibly according to client needs. This way, LawInContext's experienced team of content, marketing and sales professionals work with and include Firm attorneys in sales, marketing and training initiatives, which often result in an extension of the client solution into blended training programs and legal advice from the Firm. Unlike any other law firm, this allows for global knowledge management and a coordinated profiling of the two businesses on one side, and higher value creation for clients on the other side. This leads to a preferential market position, active leads generation and helps improve brand strength, not only for LawInContext, but also for Baker & McKenzie. A Promising Future LawInContext has invested in restructuring and optimizing its business and capabilities to prepare for and accelerate growth. Apart from building a stronger professional team, LawInContext also is investing in upgrading its technology platform used for delivery of its online products. This way, the business is raising the bar on all areas including client relationship management, content scope and flexibility, product development, branding, technology, marketing and sales. This will allow LawInContext to grow significantly, thereby delivering more value to clients as well as to the Firm. Want to Know More? In order to construct the adequate solution for your specific business needs, or to arrange a free trial access to our online resources, please e-mail: info@lawincontext.com For more information about the online LawInContext multi-country knowledge resources and our suite of compliance e-learning programs, please consult www.lawincontext.com LawInContext is the online legal information and training venture of Baker & McKenzie and is neither a law firm nor authorized to practice law. No attorney-client relationship will be formed or deemed to be formed with Baker & McKenzie or contributing law firms through the use of LawInContext’s legal information, training & services. This may qualify as “Attorney Advertising” in some jurisdictions. For full disclaimer visit www.lawincontext.com. Copyright © 2002-2014, LawInContext Pte. Ltd.

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