lavi ppt 2

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Published on May 22, 2018

Author: vineet_mcminfotech


Slide3: Traditional M arketing refers to the conventional methods of marketing used ever since the concept of advertisements or marketing came into existence. This primarily includes the following modes for brand promotion : Newspaper, Flyers, Radio, Television. Digital marketing  is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital  medium. Business networking sites, Email marketing, Blogs, Social media sites, etc . Why should you choose Digital Marketing?: Why should you choose Digital Marketing?   More Cost Effective - It is more cost-effective than traditional marketing. This is especially important for small businesses as they don’t have many resources or a lot of capital. New media can provide you with a cheaper and more effective advertising channel. Use Content to Connect with Customers- Using digital content either sponsored or free allows you to connect with consumers much more effectively than billboards, direct mail or PR campaigns. The strength of your online presence now directly linked to the success of your business. Track Your Customer’s Journey - Using analytics services like Google analytics, you will be able to monitor all your customer’s actions, preferences and get a better insight into their behavior. Analytics allow you to build the persona of your customer so that you can offer them the perfect experience . Increased Conversions - If you have an online business and you are marketing products and services online, you can easily measure your success by incoming traffic that gets converted into subscribers, leads or sales and this way you can calculate and improve your conversion rates. How can you use Digital Marketing?: How can you use Digital Marketing? Think marketing system not website Traffic, Contacts, Referrals, Decide who your “best customers” are and target them with the right offer Segments, Personas, Life cycle stage Make it easy for the right people to find you Advertising, Showing up in search results, Influencer marketing , Email Website Keep it simple, Use research, Get visitors to act Use the right technology Set SMART growth goals Specific   , Attainable  , Realistic, Time-bound  Get help Planning can be time consuming. Getting some outside help can a ccelerate the process. Slide6: Things that come under Digital Marketing Why should you choose us?: Why should you choose us? Slide9: How we are different from other institutes? Other Institute focus more on theory . We focus more on practical's . Slide10: Enroll in Today for Digital Marketing classes Contact Us: Postal Address:B-6 , Shivalik , Malviyanagar , Near Aurobindo College, Nearest Metro : Malviya N agar Gate # 1 Phone :+ 91-7863000500/+91-9868886882 011-46016888 Skype: skyidname Email: Web :

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