Published on October 15, 2014
1. Social Media & Content LAURA GAINOR Marketing Expert
2. OVERVIEW ❖ About Laura Gainor ❖ Case Studies ❖ Specialties ❖ Core Service Offerings
3. ABOUT LAURA GAINOR Laura Gainor is a creative social media marketing professional dedicated to making brands’ social channels remarkable. Laura works with clients to give consumers something worth talking about, from amplified social community experiences to branded content that sparks emotion. She has experience working with companies in various industries, including education, sports & entertainment, food & beverage, telecommunications, retail, electronics, and more. Laura has nearly a decade of experience in social media, online advertising, engagement marketing, and other elements of digital business. In addition, she has appeared in several magazine and news articles from PR Daily, Milwaukee Business Journal, published in a Sports Marketing book and has been a featured speaker at multiple conferences. SPECIALTIES Account management & client services Social media strategy and engagement SEO & web analytics Graphic design and photography Personal branding Creative content development & strategy Social influence & PR Online reputation management, influencer marketing Blogging
4. CASE STUDIES
5. Blue Chair Bay Rum Developed social media strategy to drive awareness and sales for Kenny Chesney’s newly launched rum, Blue Chair Bay Rum. ! Daily management of social media dialogue across Facebook, Twitter and Instagram. Facebook.com/BlueChairBayRum @BlueChairBayRum ! Led the planning for live event execution, providing content and creating dialogue at the Blue Chair Bay Rum footprint during Kenny Chesney’s No Shoes Nation summer concert tour.
6. SPEED Now known as “FOX Sports 1” since August 17th, 2013 as FOX launched the new sports network to replace SPEED. ! Led the social media strategy and execution with SPEED’s marketing team to build and execute social and content marketing solutions, promotions and create ongoing dialogue for the brand amongst their motorsports properties and original programming. ! Excelled at leading live event execution at motorsports events to drive tune-in for SPEED programming and engage with motorsports enthusiasts.
7. Junior Achievement of Wisconsin Junior Achievement gives young people the knowledge and skills they need to own their economic success, plan for their future, and make smart academic and economic choices. ! Created the PR and social media strategy for the statewide organization to drive awareness for JA programs, recruit volunteers, promote fundraising and events. ! Currently oversees marketing and communications for the organization, managing the editorial calendar, producing video and visual content, and website management. Increased online impressions by over 120% in the last 8 months.
8. United Adworkers United Adworkers is the premiere advertising club in the Milwaukee area. ! Served as a Board member from 2011-2013. ! Responsible for managing the social media strategy for the organization and community management. ! Currently manages the United Adworkers content marketing and website management.
9. Blue Wheel Photography & Design Co-Founder of Blue Wheel Photography & Design and responsible for the overall branding and marketing of the company. ! Designed the company website and blog on the Wordpress platform and managed content on an ongoing basis. ! Developed content and designed marketing materials, such as brochures, flyers and custom content, to promote the brand across its social media channels, at launch events and distribute amongst community partners.
10. CORE SERVICE OFFERINGS
11. SOCIAL MEDIA PHILOSOPHY ON SOCIAL: Conversation —> Context —> Content • It starts with what we want people to say, do or make with our idea • Then we assess where they want to say, do or make that idea • We then make that idea with a more informed approach ! SOCIAL MEDIA STRATEGY AND IMPLEMENTATION Laura offers customized, creative social media strategy consulting and training services for businesses and brands of all sizes Services include: • Social media marketing, strategy, and campaign management • Social media execution across all platforms, including: Facebook, Pinterest, Twitter, YouTube, Google+, Instagram, Tumblr and Vine/Instavideo • Social listening, participation, and engagement • SEO, web analytics and social media optimization • Research, insights, and ideation
12. SOCIAL MEDIA (cont.) SOCIAL COMMUNITY BUILDING & MANAGEMENT: Services include: • Community development, moderation and management • Community analysis, ideation, and engagement • Social and editorial calendar development ! SOCIAL MEDIA AUDITING & REPORTING Laura provides a comprehensive, objective view of current social media practices/performance and makes recommendations for best practices Services include: • Channel-by-channel analysis of a brand’s current social media footprint as well as competitors’ • Ensuring social media strategy compliments SEO • Research and analysis of key social engagement trends / behaviors • Research and analysis of social sentiment • Channel monitoring
13. SOCIAL MEDIA WORKSHOPS SOCIAL MEDIA CONSULTING, TRAINING AND WORKSHOPS: Laura provides personal training and consulting services for brands, small businesses, professional organizations, and individuals designed to create custom social media plans that deliver measurable results ! Specialties include: • Channels: Facebook, Twitter, Pinterest, YouTube, Google+, Instagram, Tumblr, Vine/ Instavideo • Resources: Photoshop, Illustrator, InDesign
14. CONTENT & CREATIVE DESIGN CONTENT STRATEGY, CREATION, AND DISTRIBUTION: Laura helps brands develop actionable content marketing strategies that drive conversations and amplify engagement in key social communities. Services include: • Content strategy • Content creation (social graphics, data visualizations, online videos, blog content, thought leadership) • Content distribution (industry influencers, mommy bloggers) • Content aggregation and seeding • Live content creation ! GRAPHIC DESIGN: Laura helps brands create compelling, relevant content and marketing materials that power conversations and drives interest, awareness, and results Specialties include: • Social graphics, social media style guides, brochures, web content, sales letters, invocations, flyers, postcards, signs and banners, and logo design
15. THANK YOU! ! Laura Gainor 704-941-4191 @LauraGainor email@example.com
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