Launching your product the right way slides

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Information about Launching your product the right way slides
Business & Mgmt

Published on March 6, 2014

Author: ohadfrankfurt

Source: slideshare.net

Description

We spend a lot of hours in designing, developing and testing our product before we even launch it, but once we do launch our product how can we make sure people will hear about it? what tactics should we use to convert them into active customers and how they can help us grow without spending much on marketing?

Launching Your Product The Right Way Ohad Frankfurt 2014

Things to consider when building a product

Matching product capabilities to market needs.

Perfection is overrated.

Metrics are startup founder’s best friends.

Get ready to launch…

A/B test your landing page

Measure EVERYTHING

Initial traffic • HackerNews • Startup Bird • Betalist • Killer Startups • Side Projectors • Firespotting • Product Hunt

Hacker News

Beta List

Product Hunt

Content Marketing

Craft great content

Share your progress

Guest blogging

PR

Make a bloggers list

Have a PR announcement

A/B test your message

Track Emails

Post - Launch

Make your users happy.

Reach out after signup

Ask for feedback

Offer support

Help them be more active

Once your users are happy, they will help you grow.

Word to Mouth

Media

“Marketing is for companies who have sucky product.” - Fred Wilson

Thank You

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