Published on March 6, 2014
Launching Your Product The Right Way Ohad Frankfurt 2014
Things to consider when building a product
Matching product capabilities to market needs.
Perfection is overrated.
Metrics are startup founder’s best friends.
Get ready to launch…
A/B test your landing page
Initial traffic • HackerNews • Startup Bird • Betalist • Killer Startups • Side Projectors • Firespotting • Product Hunt
Craft great content
Share your progress
Make a bloggers list
Have a PR announcement
A/B test your message
Post - Launch
Make your users happy.
Reach out after signup
Ask for feedback
Help them be more active
Once your users are happy, they will help you grow.
Word to Mouth
“Marketing is for companies who have sucky product.” - Fred Wilson
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