Published on March 3, 2014
OPERATING FORWARD Launching Multi-Device Experience For The US Navy
INTRODUCTIONS Rear Admiral William Thompson Became the first public affairs specialist to serve as Chief of Information (CHINFO). Pioneered closed-circuit television on all Navy Ships Set the Navy’s standards in media / public information and guided commanders on how to communicate and deal with the public through new technology and the media. . Awarded the Distinguished Service Medal
US NAVY MEMORIAL
INTRODUCTIONS I’m Brian Lacey Chief Operating Officer Mobomo Strategy, Design and Development Company with a Focus on Mobile We Build www.mobomo.com
“OPERATING FORWARD” It’s about being where it matters, when it matters.
THE PURPOSE OF THE APP An outreach app to connect with sailors and their family with relevant & updated content on the status of the Navy. It’s about having an informed sailor and providing updates to their loved ones. KEEPING OUR SOLDIERS CLOSE
PLATFORMS THAT WE HAD TO BUILD Chrome book app iPad Win Tablet iPhone Android Phone Android Tablet
NAVY HAS AMAZING CONTENT
NAVY HAS AMAZING PHOTOS
NAVY HAS AMAZING SHIPS
LAUNCH DRONES FROM SUBMERGED SUBMARINES
LAND DRONES ON AIRCRAFT CARRIERS
JUST LAUNCHED THE USS ZUMWALT
REQUIREMENTS Bring together all the content from around the fleet and make it available in a single, constantly updating app.
CUSTOMIZABLE EXPERIENCE Users can select topics relevant to their deployments, career and interests
Connecting the Sailor and family members to relevant and constantly updating content.
IMPORTANCE OF THE API LAYER CHROMEBOOK METRO TABLET IPAD ANDOID TABLET API IPHONE ANDOID PHONE
IMPORTANCE OF THE API LAYER o Instant Conﬁgura-on of the App o Add / Delete Feeds, Videos Content o Create Loca-on for Interac-ve Map o Breaking News Updates o Create Push No-ﬁca-ons
UI FEATURES OF EACH PLATFORM GRIDS
PHONE VIEWS Navigation and layout Subtle Animations Web UI Views of Content Swipe Controls Image Gallery Views Adding New Content
WINDOWS 8 SURFACE
BEST UI FEATURES OF EACH PLATFORM SNAP VIEW
UI FEATURES OF EACH PLATFORM INTERACTIVE MAP
MAP & CALENDAR
“OPERATE FORWARD” It’s about being where it matters, when it matters.
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