Published on February 19, 2014
Mary Juetten, Founder & CEO @traklight #practicesafecf Feb 24, 2014 PRACTICE SAFE CROWDFUNDING™ "TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP Vault, LLC. All Rights Reserved.
Innovation Capture is Hard
Start on the Right Trak Do NOT start with creating a: Campaign Pitch or Business Plan THIS APPLIES TO ALL FINANCING! Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.
Summary IDENTIFY IP PROTECT IP PICK A PLATFORM BUILD SOCIAL CAPITAL CREATE A PITCH
What is IP? • • • • Patents (utility & design) Copyright © Trademark/Service mark TM SM ® Trade secrets – unsung heroes NO legal advice provided!
IP Misconceptions • IP is just for Tech companies & Patents are the only IP for inventors. • You can copy anything without a copyright © • You can copyright an idea. • Domain = TM • If I pay for it, I own it.
1: ID your IP ✔ WHY WHO WHAT WHEN WHERE 2: PROTECT IP
3: PICK A PLATFORM REWARDS BASED: Kickstarter & Indiegogo, How it works online! EQUITY BASED: Not yet legal Online Business Planning OTHER: Angel List, Lending Club, Georgia CF
GET READY NOW Equity is not yet Legal Create a Pipeline Same steps as other Financing Sources
REWARDS CHOOSE THE BEST PLATFORM FOR YOU: • ALL OR NOTHING • % BASED ON TYPE • BE REALISTIC
4: RAISE SOCIAL CAPTIAL Success is directly related to Social Capital Social Capital is more than Social Media Quality not Quantity social icon: creative nerds, iconarchive.com
CONTENT IS KING Expert Blogs Speaking Social Media PR Traklight blog Start working on this before you launch your campaign.
5: CREATE PITCH ONLINE ` Campaign Business Plan Projections
Ignorance is NOT a Defense Be Careful: Video Copy Business Plans
READ READ READ Read License & Permission to Use
Thank you! IDENTIFY. PROTECT. SUCCEED. www.traklight.com TAKE OUR FREE RISK QUIZ Slideshare: Traklight Mary Juetten firstname.lastname@example.org @traklight
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