Latest trend in app development for businesses - BIBS, Kolkata

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Information about Latest trend in app development for businesses - BIBS, Kolkata

Published on March 4, 2014

Author: bibskolkata



A presentation on how and why businesses are moving from conventional websites/software to more and more apps for mobiles and tablets.

Latest Trend in App Development for Businesses. Bengal Institute of Business Studies, Kolkata.

Why this shift of emphasis sudden emphasis? • Rapid pace of evolution and change. • Demand for access to information on nearly everything (useful or otherwise). • Companies playing to the gallery in such terms. • Demand not just from individual customers but businesses. • The unprecedented growth in the smart phone segment and app driven demand. • Support of this demand by the growing enthusiasm of newer and more innovative app ideas and developers alike.

Presence of customers on Social Media and competitive Social Media Marketing. • Large customer base in perpetually present on the Social Networks. • Most common place to find the target customers for youth related services. eg: myntra, jabong. • Content Sharing driven demand by corporates and also corporate (social) networks. • Movie franchises and tv shows are taking to mobile games and apps to popularize and promote their brands. eg: Dhoom3, Comedy nights with Kapil, BB7. • Social Media Campaigns such as Save the Tiger and advertisements by various other Cos add massively to their consumer connect.

Ease and security of online payments and increased control and updates. • Mobile Wallet, offering more security and choice to customers. • Banks are developing better and modern apps with more functionality to woo customers. • Various services such as bill payments, mobile recharge, etc are becoming more accepted methods by companies and customers. • Customers are not hesitating to use electronic money transfer.

Cloud Computing and integration is the driving force of new businesses. • Cloud Computing is the Next Big Thing. • Although it is still mainly used by corporates, more and more individuals are taking to its use. • There is a silent war over storage space and the user friendliness of the services. Thus fueling its growth. • Serves as a more secure and hassle free access to documents and important e-resources. • The main trend is to shift to a more convenient, cost effective way to store data.

Bengal Institute of Business Studies. Kolkata Bengal Institute of Business Studies evolved from the need to provide quality business education to satiate the need of a rapidly evolving national and regional economy. Since its foundation, BIBS has grown from strength to strength and has achieved new heights. BIBS is one of the best B-Schools in Kolkata, that has been achieving excellent placements year on year.

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