Published on March 28, 2014
Language and Immersion Adriana Morales | Feb 24, 2014 | COMM.4780
Capitol Couturehttp://capitolcouture.pn/ Designed as an online magazine featuring haute couture of Panem’s capitol district, Capitol Couture is a marketing tool for the Hunger Games series.The website blurs the line between the world of the film and our own. The quote below essentially summarizes the purpose of the interactive narrative and its’ ideals: “Capitol Couture embraces the cultural abundance of fall, awash in the glory of the Quarter Quell. From the red carpet galas to the enlightening Games, we salute our Victors at every step.” Capitol Couture exalts fashion, beauty, and bloodlust. Fall is “embraced” in the bloodshed and “glory” of men killing each other. Spatial Immersion (Sense of Place) Throughout the website, the glory and splendor of the Roman empire is alluded in the latin phrases such as “Ignis Glace” (which translates to Fire Ice).Although the phrases are poetic, they indicate an air of ostentation and luxury. Combined with the striking visuals, the flamboyant fashion writing is used to show a cosmopolitan culture that is reminiscent of today’s fashion society. Readers are given the sense of a futuristic, dystopian alternate universe. Spaito-temporal Immersion Written as a high-end fashion magazine that “advertises” the Quarter Quell champions, readers are presented with articles and images that transport them into a coldly materialistic world. Former victors are treated as assets in a marketing promotion and fashion canvases rather than as human beings.
Articles are written by actual fashion designers from our world and feature different profiled characters.The references and article authors lend credibility to the magazine. However, the Hunger Games characters are dehumanized and glorified as indicated in this quote “I love creating a fantasy around a woman’s body.” In the articles, direct discourse is used between the interview and interviewee.As well, third-person narration and present tense is used to bring the events of Panem into our world. Emotional Immersion Readers are forced to view their favorite characters as exploited, mere objects of beauty.They are left questioning if this alternate world is an actual reality.With this much blurring between the world of the film and our own, readers question if they would feel good shopping the Capitol Couture line. If they buy the clothes, then they would be buying into the very thing that the original author, Suzanne Collins, was trying to warn us against—materialism, greed, and hedonism. Capitol Couture evokes the reader to question their morality while spiking their curiosity in understanding an outlandish world. Interactivity Links and menus are designed to mimic the table of contents of a magazine. For instance, on the landing page users are given the option to click on “Issue 1”,“Issue 2,”“Issue 3”—all of which are different stories—as if it were the seasonal releases of Vogue magazine. Lastly, Capitol Couture embraces social media. Built on Tumblr’s blogging system, Capitol Couture allows users to easily reblog and share content without limits.
Legend of Korra: http://www.nick.com/games/legend-of-korra-welcome-to-republic-city.html Legend of Korra:Welcome to Republic City is an online game that allows users to explore theTV series’ environment and learn more about the characters. It’s interactivity and modern-day language brings the characters and world to life. Spatial Immersion (Sense of Place) Republic City is based an a 1920s NewYork City meets Shanghai cultural mashup.Throughout the narrative, 1920s slang and cultural icons such as cars and gangs are used to create a sense of time.As well, Chinese,Thai, Indian and Japanese names are used to show the series’Asian influence. Readers are expected to find references toAsian and western culture.As well, the readers expect the world and character dialog to follow the original series, Avatar:the Last Airbender. The madeleine effect is shown in the references to the previous show by including old characters. Spatio-temporal Immersion The narrative includes a historical timeline that gives the reader sense of time and place. History adds another degree of realism and tangibility to the world the characters inhabit. Multiple character perspectives are used to show their personality while further setting the stage of their place in the show. By allowing the characters to speak directly to the user, it creates user engagement and gives them insight into the character. For example, the characterTarrlok (shown on far bottom left) tells the user,“If you’ll excuse me, I am very busy. If you want someone to entertain you I’m sure you can find some street kids at Central City Station.” His statement shows his blunt and haughty personality. Welcome to Republic City
Direct discourse and present tense unravels the story in realtime and immerse the user in another world.The entire story is written in second-person narration to allow the user to interact with the characters.As well, it creates a more personal experience. Emotional Immersion The interactive narrative generates excitement and intrigue surrounding the series.Although users become acquainted with the characters and environments, it leaves room for curiosity to grow.The visually rich illustrations and music reveal an interesting culture that similar to ours but vastly different.The 1920s jazz infusion,Western ideals, andAsian culture create a new world. Interactivity Although the story uses a linear navigation, the user is able to click on different objects in a non sequential order.After each environment is unlocked, users are given the freedom to explore the world further by jumping back and forth to different places. The link names are the name of physical locations in Republic City, which creates a spatial environment in the story.
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