Published on February 21, 2014
HOW DO YOU REACH 6MM+ YOUTH SPORTS PARTICIPANTS AND THEIR FAMILES IN ONE PLACE? PARTNERSHIP & PROPERTY OVERVIEW
INTRODUCING…LAKEPOINT, THE LARGEST SPORTS COMPETITION AND VACATION DESTINATION IN NORTH AMERICA
LAKEPOINT IS CONVENIENTLY LOCATED 30 MINUTES NORTH OF ATLANTA IN BETWEEN LAKE ALLATOONA AND RED TOP MOUNTAIN 40MM+ people live within five hours of LakePoint CROSS-MARKETING AND TRAVEL OPTIONS WITH THE NEW HOME OF THE ATLANTA BRAVES, SIX FLAGS AND OTHER ATLANTA ATTRACTIONS
LAKEPOINT EMBODIES SPORTS, SAFETY AND LEADERSHIP OUR MISSION: PROVIDE THE ULTIMATE ENVIRONMENT FOR PREMIERE YOUTH SPORTS LEAGUES TO HOST TOURNAMENTS, EDUCATE ATHLETES ON SAFETY, COMPETITION AND TEAM BUILDING, PREPARE FUTURE LEADERS AND OFFER THEIR FAMILIES AND FANS AN IDEAL PLACE TO PLAY, STAY AND VACATION
THE ATLANTA REGION IS BECOMING A MECCA FOR SPORTS AND ENTERTAINMENT OVER 5 BILLION DOLLARS OF NEW SPORTS AND ENTERTAINMENT DEVELOPMENT
LAKEPOINT IS THE ULTIMATE YOUTH SPORTS VACATION DESTINATION, EQUIVALENT TO THE SCALE OF DISNEY
LAKEPOINT WILL TAKE ADVANTAGE OF THE TREND OF FAMILIES PLANNING THEIR VACATIONS AROUND YOUTH SPORTS ACTIVITIES
LAKEPOINT WILL CATER TO THE BURGEONING YOUTH SPORTS INDUSTRY Source: Chronicle Research, Columbus Post Dispatch, Houston Chronicle, Whale Shark Media, 2012
1:3 FAMILY VACATIONS ARE TIED TO CLUB SPORTS TOURNAMENTS Source: Sports Travel Magazine
LAKEPOINT WILL HOST 6 MILLION VISITORS FROM ACROSS THE US Source: Georgia Tech E12 Study Phase 1 - Market Validation Georgia Tech E12 Study Phase 2 - Economic Impact
PREMIERE SPORTS LEAGUES AND INDUSTRY LEADERS ARE RELOCATING THEIR TOURNAMENTS AND HQS TO LAKEPOINT
LAKEPOINT IS NOW THE OFFICIAL HOME OF 40+ OF THE NATION’S TOP SPORTS LEAGUES
PRESENTING… A CROSS-SECTION OF THE PREMIERE SPORTS LEAGUES COMING TO LAKEPOINT Perfect Game Devoted to furthering the development and career of the talented high school baseball player. Perfect Game has moved their national headquarters to LakePoint and will host 540,000+ players annually. 85% of MLB draft picks played in the Perfect Game system. LB3 Lacrosse – Founded by Liam Banks, Syracuse All American , LB3 is the Nation’s premier instructional lacrosse organization. LB3 has moved their national headquarters to LakePoint and will host 400,000+ Lacrosse players annually. NASA – North Atlanta Soccer Association , hosting over 3500 teams throughout the region , will anchor the soccer complex at LakePoint. Rally Volleyball – World renowned Olympic volleyball player Sinjin Smith and Rally Volleyball will be responsible for all aspects of the sport at LakePoint. Terminus Wake Park - One of the largest and most unique cable parks in the United States. Terminu s is the most anticipated cable wakeboard park in the U.S. to date. Tournaments can draw 400,000+ fans. Champions Golf Academy - Greg Norman Champions Golf Academy was created to meet the needs of top golfers at every stage of their amateur and professional development. Field - USA Track & Field (USATF) is the National Governing Body for track and field, longdistance running and race walking in the United States. USATF will anchor the 200,000 square foot indoor track and field building at LakePoint.
LEADING BRANDS HAVE ALSO PARTNERED WITH LAKEPOINT – The Coca-Cola Company has signed a 10-year deal to be the official refreshment partner of LakePoint – POWERADE will build the first ever Sports Safety Hydration Lab where they will work to educate athletes and their families on key safety and hydration issues in sports – Bass Pro Shops is building a 100,000 square foot showcase store at LakePoint – Children’s Healthcare of Atlanta specializes in pediatric sports injuries and creates sports specific and will provide assessment and treatment at LakePoint. – Shaw Industries Sports Turf is the premiere synthetic turf company in the United States, known for engineering quality artificial grass systems that excel in performance, safety and durability. Shaw Sports Turf has over 1,000 fields installed, including the Baltimore Ravens, San Francisco 49ers, Buffalo Bills, LSU, University of Arkansas, University of Southern Mississippi, Georgia Tech and many others. LakePoint will be the largest installation of synthetic sports surfacing in the world. Shaw Sportexe’s corporate headquarters will be also moved to LakePoint. – Dr. Andrews will locate a research arm for the Andrews Sports Medicine & Orthopedic Center to LakePoint. Dr. Andrews is well known for performing orthopedic surgery on a high profile athletes from a wide variety of sports. He serves as the team doctor for University of Alabama, Auburn University and The Washington Redskins. He will use LakePoint as a research center on sports safety.
LAKEPOINT VISITORS WILL EXPERIENCE A PREMIERE ENTERTAINMENT, DINING AND SHOPPING DISTRICT ON-SITE
LAKEPOINT VISITORS HAVE ENDLESS ON-SITE CHOICES TO DINE, SHOP PLAY AND STAY IN THE BOOMTOWN ENTERTAINMENT CENTER POLER COASTER ZIP LINES 30 LANE BOWLING ALLEY 30+ HOTELS 75 + RETAIL STORES 50+ RESTAURANTS 13 SCREEN MOVIE THEATER (IMAX) WATER PARK
LAKEPOINT VISITORS WILL STAY THREE DAYS ON AVERAGE, SPENDING $830MM ANNUALLY ON GOODS AND SERVICES ON-SIT LAKEPOINT PROVIDES BUILT IN OPPORTUNITIES FOR SPONSORS TO DRIVE REVENUE AND BRAND INTERACTION Source: Georgia Tech E12 Study Phase 1 - Market Validation Georgia Tech E12 Study Phase 2 - Economic Impact
LAKEPOINT WILL HOUSE AND MANAGE ALL VISITOR DATA, OUTREACH, CONTENT AND SOCIAL EXTENSIONS
ALL LAKEPOINT GUESTS AND SPONSORS INTERACT AND PLAN THEIR TRIPS THROUGH A CENTRALIZED PLAYER HUB CONNECT WITH 6MM+ TARGETED PLAYERS AND FAMILIES BEFORE, DURING AND AFTER THEIR LAKEPOINT VISIT Sponsor content + messaging Sponsors can segment + message database by geography, demographics, & sports leagues Sponsors communicate before, during, & after via PlayerHub Make travel plans (Hotel, Air, Rental Car) Custom deals + messages from retailers Sign up for on-site activities + Atlanta based partners LakePoint app & e-mail blasts Make dining reservations Concerts + other activities at LakePoint
LAKEPOINT’S MULTIMEDIA CONTENT NETWORK SHOWCASES LAKEPOINT SPORTS AND OFFERS SPONSOR INTEGRATION LakePoint Studios will serve to capture all games and tournaments, so players and their families can watch streams on-site and at home Teams and Families can share links and clips from their games Geo-targeted messaging on site pushes out relevant offers and content throughout the park to players and fans AT LAKEPOINT, THE ATHLETE’S ARE THE CONTENT
SOCIAL MEDIA SHARING REACHES 2B+ PLAYERS, FAMILIES, COACHES, SCOUTS AND FANS Expand LakePoint reach to 2B+ given average friends and followers on social media sites • • • • LakePoint Team Blogs and shared info on upcoming events and tournaments Create a social media hub where players and fans can join the social community Share Instagram photo ALL ATHLETES WILL BE FITTED WITH RFID TECHNOLOGY 91% OF AMERICANS OWN A CELL PHONE 83% OF TEENS 12-17 OWN A MOBILE DEVICE 74% OF ADULT WOMEN AND 62% OF ADULT MEN USE SOCIAL MEDIA 81% OF TEENS 12-17 USE SOCIAL MEDIA SOURCE: PEW RESEARCH INTERNET PROJECT LakePoint TV lives and is shared via Youtube, Facebook, Vine and Twitter Social feed boards throughout the park sharing the ongoing conversation Sponsor messaging and offers
AN INVESTMENT IN LAKEPOINT IS MORE THAN A SPONSORSHIP; IT PROVIDES BUILT-IN SALES REVENUE, TRIAL TO 6MM+ PEOPLE AND A MEANINGFUL ROI
LAKEPOINT PROVIDES SPONSORS BUILT-IN REVENUE FROM SUPPLY-SIDE PURCHASING, RETAIL SALES AND TRIAL LakePoint will function as its own city with 26,000 on site jobs and 6MM+ visitors. The supply-side, retail sales and consumer sampling and education opportunities are endless Retail Sales LakePoint’s visitors stay an average of three days on campus providing sales opportunities for retail, dining and entertainment items Supply-Side Sales LakePoint services the infrastructure and ongoing needs across all 1200 acres including: Facilities, Maintenance, Technology, Financial Services, Insurance, Transportation and Concessions Trial LakePoint’s visitors will have significant downtime between tournament events to sample, learn about and experience brand and product offerings
LAKEPOINT LAUNCHES SUMMER 2014…
Launching Summer 2014, LakePoint South Campus 5 Hotels 10+ Restaurants 200,000+ sq foot indoor track and field complex Bass Pro Shop
Launching 2015, LakePoint North Campus POLER COASTER GREG NORMAN GOLF BOWLING ALLEY 40+ RESTAURANTS 25+ HOTELS 75+ RETAIL STORES MOVIE THEATERS PENNANT POINT FAN ZONE NATURE TRAILS ZIP LINES ROPE COURSE
LAKEPOINT LEADERSHIP IS THE BEST IN THE INDUSTRY
LAKEPOINT IS DRIVEN BY A WINNING TEAM OF EXPERTS IN COMMERICIAL AND MIXED-USE DEVELOPMENT, POLITICS AND SPORTS MANAGEMENT BOBBY COX, LEGENDARY HALL OF FAME GENERAL MANAGER, BRAVES FREDI GONZALEZ, MANAGER, ATLANTA BRAVES NED YOST III, MANAGER, KANSAS CITY ROYALS EARL EHRHART, CO-CEO LAKEPOINT AS CO-CEO OF LAKEPOINT SPORTS DEVELOPMENT GROUP AND MANAGING PARTNER OF SPORTS PARKS OF GEORGIA, LLC, EARL WILL DRAW ON HIS DIVERSE BACKGROUND AND EXPERIENCE IN BUSINESS, POLITICS AND YOUTH SPORTS TO DEVELOP, GROW, MANAGE AND OPERATE AMERICA’S PREMIER SPORTS VACATION DESTINATION. NEAL FREEMAN, CO-CEO & LEE FREEMAN, COO LAKEPOINT PRESIDENT AND COO WATKINS RETAIL GROUP FOUNDED IN 1977, WATKINS REAL ESTATE GROUP PROVIDES A WIDE RANGE AND DEPTH OF SERVICES, INCLUDING SHOPPING CENTER DEVELOPMENT, LEASING, MARKETING AND PROPERTY MANAGEMENT. WATKINS HAS DEVELOPED 50+ PUBLIX ANCHORED SHOPPING CENTERS ACROSS THE SOUTHEAST. JUDY SPARKS, CMO LAKEPOINT PRESIDENT OF SMARTEGIES SMARTEGIES PROVIDES STRATEGIC MARKETING SOLUTIONS TO REAL ESTATE DEVELOPERS, ARCHITECTS, ENGINEERS, CONTRACTORS AND OTHER COMPANIES DOING BUSINESS IN THE BUILT ENVIRONMENT. SMARTEGIES IS THE ONLY FULL-SERVICE MARKETING AGENCY DEDICATED TO THE UNIQUE NEEDS OF A/E/C FIRMS. WAKEFIELD BEASLEY, ARCHITECT WBA IS LICENSED TO PRACTICE ARCHITECTURE AND INTERIOR DESIGN IN 34 STATES. WBA CURRENTLY HAS PROJECTS ONGOING THROUGHOUT THE UNITED STATES, AS WELL AS PANAMA, THE UNITED ARAB EMIRATES, AND TRINIDAD. DESIGNED NOTABLE DEVELOPMENTS INCLUDING ATLANTIC STATION, ATLANTA, LEGOLAND, ATLANTA, RHYTHM AT MUSIC ROW, NASHVILLE AND DUBAI FESTIVAL CITY, DUBAI. BRASFIELD GORRIE, GENERAL CONTRACTOR WITH ANNUAL REVENUE OF $2B, BRASFIELD GORIE IS ONE OF THE LARGEST PRIVATELY HELD CONSTRUCTION FIRMS IN THE NATION. BG IS A A NATIONALLY RESPECTED GENERAL CONTRACTOR AND THE BUILDER OF THE WORLD’S LARGEST AQUARIUM, THE GEORGIA AQUARIUM, WHICH IS A MODEL OF PROJECT EFFICIENCY, SUPERIOR QUALITY, AND EXCEPTIONAL SERVICE FROM START TO FINISH.
REACH 6MM PLAYERS AND THEIR FAMILIES AT NORTH AMERICA’S LARGEST YOUTH SPORTS VACATION DESTINATION FOR SPONSOR INFO PLEASE CONTACT: VINCE THOMPSON CEO & PRESIDENT, MELT VINCE@MELTATL.COM 404-812-1957
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