LafLife Investor Presentation

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Information about LafLife Investor Presentation
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Published on March 20, 2014

Author: butongo

Source: slideshare.net

Description

An investor presentation deck.

The world’s first web app powered by your sense of humor.

What do you find most attractive about the opposite sex?

Women say: Sense of humor 24% Physical appearance: 21% Intelligence: 16% Integrity: 16% Confidence: 15% Professional success: 3% Domestic skills: <5% Financial success: negligible

Men say: Physical appearance: 33% Sense of humor 19% Intelligence: 16% Confidence: 12% Integrity: 12% Professional success: <3% Domestic skills: 5% Financial success: negligible People Media, eHarmony, J-date, Christian Mingle

(If you are equal on relevance and information) funny always wins. *http://www.acemetrix.com/spotlights/insights The results. Sense of humor wins again. What kind of Ads are most effective? In 2012 the biggest study ever of nationwide advertising asked,

*Robert Half International 84% employers feel that people who use their sense of humor do a better job. 91% executives believe a sense of humor is important for career advancement.

WHY OH GOD WHY IS A SENSE OF HUMOR SO IMPORTANT?

FAIL

YOUR SENSE OF HUMOR IS ABOUT AUTHENTICITY and most importantly…

No one ever shares A REAL LAUGH with people they don’t trust. TRUST

Everybody wants the real you. Laughing.

It’s what everybody wants. But it’s hard to find. Laflife is about to change that. In a big way.

Introducing the world’s first web app powered by your sense of humor

The Laflife Proposition ____________________________________________________________________________________________________________________________ _______________ A breakthrough algorithm The “Intel Inside” for who and what clicks with your sense of humor. Patent pending. A robust platform Dating, HR, Content Recommendation and a host of apps powered by the same secret sauce. A daily habit – sharing your sense of humor An inspiring user experience. A solid, defensible business model. No one else can do what we do. 1 2 3

On-line Dating & Self Help - $13 billion ★ Your Personal Laflife Sense of Humor Analysis. ★ See how you match with others ★ A relationship has no future without your sense of humor. HR/Recruiting - $14 billion ★ Groups and Teams can see how their SoH works together. ★ Perspective employees can get a better sense of a company ★ Sharing humor helps employee and teams succeed Targeted Advertising & Media - $82 billion ★ Recommend content based on SOH ★ Recommend ads based on SOH ★ Users will pay more for relevant content and ads Markets ★ Opportunity _______________________________________________________________________________________________________________________________________ __ Sense of humor is the heart and soul of a revolution in personalization that drives massive, rapidly growing markets. _______________________________________________________________________________________________________________________________________ ________________

Laflife.com - Proof of Concept website and mobile app. Connect with friends or someone new. Content recommendations. Laflife Saas - SoH as a Service. Audience Capture and Management. Content and Analysis Services. Dating/ HR/ Media verticals. Applications that Engage SenseofHumorRequired.com LafDate SendaLaf and LafChat. 1 2 3 The Products _______________________________________________________________________________________________________________________________ ______________ Beautiful, compelling, personalized

Revenue Sources and Goals Laflife.com Laf Saas  LafDate (2% of users pay $5.00/mo.)  LafAds (4 ads per visit, $1.50 cpm)  SendaLaf (2% of users pay $1.00 per)  Start as Subscription  Year 2+ Move to Transaction Based  Recruiting, Dating, Media Laflife.com SaaS Total $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 Year 1 Year 2 Year 3 Year 4

Y1 Y2 Y3 Y4 Laflife.com (B2C) monthly uniques 250,000 2,000,000 4,000,000 10,000,000 LafDate $300,000 $2,400,000 $4,800,000 $12,000,000 Laf Ads $144,000 $1,393,920 $3,373,286 $10,204,191 Send-a-Laf $60,000 $480,000 $960,000 $2,400,000 Total B2C $504,000 $4,273,920 $9,133,286 $24,604,191 B2B SAAS Dating $19,800 $59,400 $990,000 $1,980,000 HR $106,800 $3,738,000 $16,020,000 $37,380,000 Media $48,000 $480,000 $4,800,000 $16,800,000 Ad Network Services Total B2B $174,600 $4,277,400 $21,810,000 $56,160,000 Revenue $678,600 $8,551,320 $30,943,286 $80,764,191 Cost of Sales $284,920 $2,355,480 $6,362,000 $13,732,000 Gross Profit $393,680 $6,195,840 $24,581,286 $67,032,191 Gross Margin 58% 72% 79% 83% OPEX $978,000 $3,562,900 $11,363,000 $33,363,000 Operating Profit $(584,320) $2,632,940 $13,218,286 $33,669,191 Taxes, Interest $2,000 $1,154,544 $5,796,219 $14,763,940 Net Income $(586,320) $1,478,396 $7,422,068 $18,905,251 Laflife.com 74% 50% 30% 30% B2B Saas 26% 50% 70% 70% ARPU (Laflife.com) $2.02 $2.14 $2.28 $2.46

Team _________________________________________________________________________________________________________________________________________________________________ • Bennett Johnston – CEO, sense of humorist, vision and investment • Chris Schmidt – CPO, LEGO, LeapFrog, Method, Groove 11, PIXT • Charles Lemmon – Senior Web Developer, Database, Full Stack • David Zbikowski – Web Developer, Data, R, Full Stack • Tim Smith – Front End Developer • Wadud Jandali – Web Developer, QA • Sam Zimmerman – Analytics Associate • Jef Loyola – Advisor, Marketing, President & Creative Director, The-M-Line • Ruben Kleiman – Advisor, Algorithm and Product formerly Netflix Algorithm Scientist, Principal Scientist Apple • Kourosh Karimkhany – Advisor, Business Development Wired.com, Reddit, Conde Nast, Hipmunk, Yahoo, SAY Media

At Laflife, our mission is to help you find your sense of humor whenever you need it. Discover yours at www.LafLife.com

Appendix _______________________________________________________________________________________________________________________________ More Info

Sense of Humor as a Service - 1 __________________________________________________________________________________________________ __________ HR - Recruiting GOLD SILVER BRONZE Conversion Monthly Annual Potential 1,000 5,000 14,000 20,000 year 1 0.1 0.5 1.4 0.0% $8,900 $106,800 year 2 3.5 17.5 49 0.4% $311,500 $3,738,000 year 3 15 75 210 1.5% $1,335,000 $16,020,000 year 4 35 175 490 3.5% $3,115,000 $37,380,000 Dating GOLD SILVER BRONZE Conversion Monthly Annual Potential 10 90 500 600 year 1 0.01 0.09 1 0.1% $1,650 $19,800 year 2 0.03 0.27 2 0.3% $4,950 $59,400 year 3 1 5 25 5.0% $82,500 $990,000 year 4 1 9 50 10.0% $165,000 $1,980,000 Media GOLD SILVER BRONZE Conversion Monthly Annual Potential 600 2000 5000 8,000 year 1 0 0 1 0.0% $4,000 $48,000 year 2 1 2 5 0.1% $40,000 $480,000 year 3 6 20 50 1.0% $400,000 $4,800,000 year 4 21 70 175 3.5% $1,400,000 $16,800,000

Sense of Humor as a Service - 2 _________________________________________________________________________________________________________ ___ GOLD SILVER BRONZE Mo. Transactions* 250,000 100,000 5,000 Cost/mo. $25,000 $10,000 $1,000 Cost per $0.10 $0.15 $5.00 Total/mo. GOLD SILVER BRONZE TOTAL MO. year 1 $4,250 $7,900 $2,400 $14,550 year 2 $103,250 $197,700 $55,500 $356,450 year 3 $537,500 $995,000 $285,000 $1,817,500 year 4 $1,425,000 $2,540,000 $715,000 $4,680,000 Annual GOLD SILVER BRONZE TOTAL year 1 $51,000 $94,800 $28,800 $174,600 year 2 $1,239,000 $2,372,400 $666,000 $4,277,400 year 3 $6,450,000 $11,940,000 $3,420,000 $21,810,000 year 4 $17,100,000 $30,480,000 $8,580,000 $56,160,000

Value for Users Social Networks Humor Sites Dating Sites Compatibility Easy, fun, compelling Well, sort of No Loooooooong questionnaires Explore new connections Shared laughs Well, sort of No ? Get a date Yes facebook apps No Yes Personalized content Attuned to what makes you laugh. “follow” No No Laflife connects you to who and what clicks with your sense of humor.

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