Lafarge

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Information about Lafarge

Published on March 4, 2016

Author: practicenext

Source: slideshare.net

1. LAFARGE

2. Campaign Objective The campaign aims at highlighting LAFARGE’s strengths while addressing two key parameters powering the Brand initiative, namely its Environment-friendly processes and the Quality of its applications. The central theme “ HOW SMART IS YOUR CITY” sums up the brand’s mission of spearheading the development of Smart Cities and smart infrastructure all across India and its vision of being acknowledged as a leading contributor towards this end. The campaign establishes LAFARGE’s strength in every product and industry segment highlighting the brand’s status as the preferred vendor partner while implementing complex residential, commercial as well as infrastructural projects.

3. HOW SMART IS YOUR CITY ? ENVIRONMENT APPLICATION

4. #How Smart Is Your City Success in limiting climate change, lies in reducing carbon emissions during cement production processes. ARE YOU GOING GREEN, WITH US ? Environment Application

5. #How Smart Is Your City The key to creating sustainable green infrastructure lies in producing less carbon-intensive blended cements. ARE YOU GOING GREEN, WITH US ? (or) We are on course for you. Environment Application

6. #How Smart Is Your City The key to creating sustainable green infrastructure lies in using slag, fly ash and pozzolan to produce less carbon-intensive blended cements. ARE YOU ON COURSE, WITH US ? Environment Application

7. #How Smart Is Your City The key to creating sustainable green infrastructure lies in using building materials made with the help of industrial, household and agricultural waste. We are innovating, for you to go Green ? (or) We are green …for you. Environment Application

8. #How Smart Is Your City The key to creating sustainable green infrastructure lies in using building materials produced in energy efficient plants, employing the world-class POM 2.0 operating model. Are You going Green, with us ? (or) On our way, for you. Environment Application

9. #How Smart Is Your Office Ingenuous Cement & Concrete based solutions reduce energy consumption by 60-80%. We are Green. So are you, with us. Environment Application

10. #How Smart Is Your Facade The key to creating luminous exteriors lie in applying pure white cement made using the choicest raw materials and a technologically superior production process We have upgraded, for you to build better? Environment Application

11. #How Smart Is Your Facade The key to building high-quality façade elements lie in using colour and shape-friendly white cement concrete PROCESS UPGRADATION IS THE KEY. Environment Application

12. #How Smart Is Your Project The key to enhancing a project’s thermal insulation, lies in using cutting edge building solutions comprising adapted cement, concrete and aggregates. Process enhancement is the key. Environment Application

13. #How Smart Is Your Project The key to maximising construction speed and reducing cost lie in using cutting edge building solutions comprising adapted cement, concrete and aggregates. The difference lies in Faster project execution. ? Environment Application

14. #How Fast Is Your Project The key to putting your commercial spaces in the market in record time, lies in using cutting edge building solutions comprising adapted cement, concrete and aggregates. Time-defying solutions for you. (or) We are defying time, for you. Environment Application

15. #HowSmartIsYourProject The key to acquiring reputed green building LEEDS, BREEAM, HQE certifications for your office hi-rise, lies in using adapted cement, concrete and aggregates. Our solutions are acknowledged. So are yours, with us.? (or) Cutting-edge solutions for you. Environment Application

16. #How Smart Is Your Office The key to ensuring the best environment and thermal performance standards for your commercial project, lies in using adapted cement, concrete and aggregates. Our solutions are cutting-edge. So are yours, with us ? (or) Cutting-edge solutions for you Environment Application

17. #How Smart Is Your Transport The key to building efficient, durable and aesthetic rail transport infrastructure lie in using ballast aggregates or concrete based slippers and tracks. We are on track. So are you, with us ? (or) We are on track for you Environment Application

18. #How Smart Is Your Infrastructure The key to building high performance nuclear plants, dams and mines lie in applying cost-effective solutions that range from shaft construction and backfill to mine closure. Unearthing real value for you. Environment Application

19. #How Smart Is Your Well The key to building secure and environmentally-compliant onshore & offshore infrastructure, lie in our high sulphate resistant API-certified cement solutions We are water tight on this. So will you be, with us ? (or) We are water tight on this for you. Environment Application

20. #How Smart Is Your Well The key to building secure and environmentally-compliant onshore & offshore infrastructure, lie in our high sulphate resistant API-certified cement solutions We are water tight on this. So will you be, with us ? (or) We are water tight on this for you. Environment Application

21. #How Smart Is Your Well The key to expediting the building of secure and environmentally- compliant onshore & offshore infrastructure, lie in sourcing from the largest network of 11 API-certified cement plants located in 8 countries. We are water tight on this. ARE YOU ? (or) We are water tight on this for you. Environment Application

22. BUILDING BETTER WITH US This series of messages will feature Lafarge product innovations the worldover. The products may not necessarily be applicable to the Indian market, but will definitely highlight the brand’s depth and mastery in the field.

23. Colourful decorative concrete Artevia (Image of application) Building Better with us

24. Decorative sands and aggregates for exterior landscaping. (Image of application) Building Better with us.

25. Our rapid strength concrete Chronolia to build upper floors quicker. (image and caption of application) Building Better with us.

26. Duraclime, our aggregate based road surface reduces fossil fuel consumption and green house emissions by 30% over a 15 year life cycle. Image of Application Building Better with Us

#how presentations

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