LA Galaxy Brand Identity

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Information about LA Galaxy Brand Identity

Published on July 29, 2009

Author: fspopp

Source: slideshare.net

Description

The stars are shining brightly for MLS’ LA Galaxy. The long-awaited
arrival of superstar David Beckham ushers a new era for
professional soccer in North America, elevating the team from
national relevance to international recognition as “America’s
International Superclub Brand”. To express the dramatic shift
in LA Galaxy brand positioning and culture, SME was contracted
to create a compelling brand identity that reflects the team’s
new positioning.

YEARS OF BUILDING BRANDS OBJECTIVEs R E s u lT s The stars are shining brightly for MLS’ LA Galaxy. The long-awaited The new look will lead the brand into an unprecedented future, arrival of superstar David Beckham ushers a new era for and will surely come to symbolize the historic moment when professional soccer in North America, elevating the team from American professional soccer began to truly compete on the national relevance to international recognition as “America’s world stage. International Superclub Brand”. To express the dramatic shift in LA Galaxy brand positioning and culture, SME was contracted to create a compelling brand identity that reflects the team’s sERVICEs new positioning. • Brand Strategy • Brand Identity sOluTIOn SME developed an iconic yet timeless emblem that embraces the world’s game and features a “quasar” as the central graphic “A Quasar is the heart of a galaxy generating incredible light element, as well as a prominent representation of city initials. and energy. Our crest shows a Quasar shining brightly in a The LA Galaxy’s new dynamic brand colors are deep blue, gold deep blue California sky. It illuminates the initials “LA”, used and white. globally to refer to our City of Angels. The color gold honors the Galaxy’s proud history and tradition in the Golden State.” Alexi Lalas, President and General Manager - LA Galaxy Contact: Fred Popp | SME Europe, No. 5, 32 Lovelace Gardens, Surbiton, Surrey, KT6 6SD UK | UK Tel: +44 (0)7588 663528

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