L'oreal global marketing and positioning

50 %
50 %
Information about L'oreal global marketing and positioning

Published on June 28, 2016

Author: Arihant_30

Source: slideshare.net

1. HOW??

2. And it all began with a hair dye formula

3. Master at revenue generation.

4. Winners at cosmetic products

5. Its always been target marketing!!

6. Its global positioning

7. Well Directed Strategy

8. Competition: Local, Global or Both?

9. Its all about Diversity

10. Five Areas Of Expertise: 1.Skin care 2.Hair care 3.Makeup 4.Hair Colouring 5.Perfume

11. 1.Men’s grooming products 2.Unexplored markets 3.New products

12. Threats 1.Substitute products 2.Local brands 3.Constantly changing demands in terms of R&D

13. TV Advertising

14. Strengths 1.High Brand Value 2.Well positioned market share 3.Trustworthiness within its customers

15. Risks 1.Delayed innovation 2.Customers switching to other substitutes 3.Lack of emphasis on natural beauty products

16. 1.The company must focus on R&D. 2.Its marketing strategy is focused on face value of celebrities. 3.Fantastically positioned itself globally. 4.Huge customer base and revenue

17. This presentation is part of a summer internship under Prof. Sameer Mathur, IIM Lucknow and is made by Arihant Jain.

Add a comment

Related pages

Redken Global Marketing | L'Oréal

MANAGER OF GLOBAL MARKETING, REDKEN DMI . ... Initiates new product strategies, including the positioning, formulation, packaging, advertising, ...
Read more

Global Strategy of L'Oréal Professional Products Division ...

The concept of global marketing is based on targeting the ... Price L'Oréal Professionnel has a premium brand positioning and its price is above the ...
Read more

Manager of Redken Global Marketing - Careers At L'Oréal

MANAGER OF GLOBAL MARKETING, REDKEN DMI . ... Initiates new product strategies, including the positioning, formulation, packaging, advertising, ...
Read more

Global Marketing Manager - Empregos L'Oréal

Global Marketing Manager at created 8-Feb-2016 ... Marketing Manager . ... including the positioning, formulation, packaging, ...
Read more

L'Oreal - L'Oréal - L’Oréal Group

L’Oréal, world leader in beauty: makeup, cosmetics, haircare, perfume. ... L'Oreal's 24th Edition of Brandstorm. Sustainability.
Read more

Marketing Positioning | LinkedIn

View 8577 Marketing Positioning posts, presentations, ... L'oreal global marketing and positioning. 0 Views. boonlert. Marketing And Positioning Library.
Read more

Manager - Marketing | L'Oréal

Marketing Manager . ... developing a global strategy and long-term vision, ... including the positioning, formulation, packaging, ...
Read more

Loreal's Segmenting and Targeting Markets - Term Paper

Read this essay on Loreal's Segmenting and Targeting Markets. ... Their "global or nothing ... In order to clarify different product positioning ...
Read more