L'Oreal Case Study

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Information about L'Oreal Case Study

Published on June 27, 2016

Author: kudlurster28

Source: slideshare.net

1. COSMETICS GROUP IN THE WORLD PATENTS IN 2015 GLOBAL BRANDS SALES IN 2015 EMPLOYEES ACROSS THE GLOBE COUNTRIES DELIVERY POINTS

2. • Founded by Eugène Paul Louis Schueller, a young French Chemist, in 1909. • World’s first and largest cosmetics group. • Synonymous with excellence in Quality & Innovation. • Pioneer in advertising.

3. • Creation of cosmetic innovation across all ethnicities. • Development of safe, efficient and quality products. • Assist people express their personalities. • Quest for excellence. • Responsible innovation.

4. • To bring everyone close to beauty. • To facilitate access to cosmetics. • To learn from local beauty customs. • To be inspired by diversity to innovate. • To invent the future of beauty. • To be carbon negative by 2020.

5. • Widest range of beauty & cosmetic products across the globe. • 32 brands which develop the highest quality products. • Driven by 3870 dedicated researchers across 30+ disciplines from 60+ countries. • Actively acquire emerging brands into the group.

6. • Invested €794M in R&D in 2015. • Developed 497 Patents in 2015. • Responsible innovation using Green Chemistry and ecoDesign. • 18 Research Centres and 16 Evaluation Centres. • Combine Biochemistry with seamless engineering processes.

7. • Largest Cosmetic Company. • €4.4B profits. • +12.1% sales growth. • +37.9% growth in e-commerce. • A 99/100 rating in Climate Disclosure Index.

8. • Carbon Balance by 2020. • Target China & India. • Emphasis on technology & e-commerce.

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