korea otonwu06

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Entertainment

Published on September 11, 2007

Author: Arley33

Source: authorstream.com

International Market Briefing21 November 2006:  International Market Briefing 21 November 2006 Korea Mr. Oton Wu Regional Director, North Asia Market Summary – Figures ( July 05 – June 06 ):  Market Summary – Figures ( July 05 – June 06 ) Source: TRA, International Visitor Survey (Quarter 2006) Market Summary – Key Trends in Korea:  Market Summary – Key Trends in Korea Market Summary – Key Trends in Korea:  Market Summary – Key Trends in Korea Market Trends:  Market Trends Honeymoon segment remains strong New products / regions   FIT Value-added   In-depth / Hi-yield theme tours Sydney andamp; Surrounds Events Activities / Adventures Golf Slide6:  Current Market Activities Case 1: Northern Rivers (Tweed andamp; Byron Bay) Promotion Slide7:  Slide8:  Current Market Activities Case 2: Honeymoon Brochure with TA Created FOC opportunities for NSW hotel / resort operators to promote their facilities for honeymoon couples The Brochure is distributed at the largest wedding expo in Korea, Weddex in Aug 06 supported with tour packages launched by travel agents Apart from hotels in Sydney, there are hotels in regions being featured which include Peppers Fairmont Resort, Outrigger Ettalong Beach Resort, Crowne Plaza Terrigal, Lilianfels Blue Mountains Reosrt andamp; Spa, etc Quick response from operators Slide9:  Current Market Activities Case 3: Credit Card Promotion for FIT Developing co-ops with non-travel industry Slide10:  Current Market Activities Case 4: Production of FIT Guidebooks Sydney Travel Book inserted with InStyle Magazine (70,00 copies with May 05 Issue) 10,000 reprinted version for agents training and consumers via TA Office Slide11:  Current Market Activities Case 4: Production of FIT Guidebooks Sydney Transportation Guidebook focusing on transportation around Sydney andamp; Surrounds up to Tweed andamp; Byron Bay regions with folded maps Slide12:  Current Market Activities Case 5: Leverage opportunities for online promotions Mar – May 06 Sydney Royal Easter Show Promotion with Korea’s #1 portal Daum.net  Media Coverage: AU$161,714 Jun–Jul 2005 FIT promotion with Korea’s 3rd largest portal Nate.com  Pageview: 289,109,283 Jul 2005 Consumer game with Korea’s online shopping master Wizwid.com  Members: 1,400,000 Aviation UpdatesQantas Airways started Incheon-Sydney charter flight:  Aviation Updates Qantas Airways started Incheon-Sydney charter flight  Charter flights to Cairns and Melbourne with big money injected from respective state Qantas will have charter flights servicing between Seoul and Sydney during the peak travel season from 2 to 28 Jan 06, 3 times a week Korean Air has increased its Brisbane service to 5 times a week Asiana andamp; Korean Air announced they would not provide FOC tickets for famil or workshop for any NTO Future Market Opportunities:  Future Market Opportunities Sydney Royal Easter Promotion Value-added offers / benefits for inclusion in the product packages ASP Famil 2007 March / April VJP – Reality TV Shooting (TBC) Media Famil – Honeymoon Focus Feb / Apr 2007

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