Published on March 11, 2014
Product presentation for tradeshow organisers & venues March 2014 www.konduko.com
Who we are Lead tracking solution for mass traffic environments Konduko is a fast-growing new to market company with a disruptive solution for tracking people’s preferences in mass traffic environments such as corporate events and tradeshows, where internet connectivity is problematic. Based in Switzerland, Konduko has developed a cool and efficient way to collect information about your prospects that’s more accurate then ever before: delivering a great user experience, it enables to capture, qualify and analyse leads in real time. www.konduko.com
Konduko product suite ReaderStand-App Konduko Cloud Sensor placed on exhibited products. Delivers product information, records visitors’ contact and interest. Exhibitor’s App for smartphones and tablets, allows to qualify visitors, to show catalogues or videos, and to send information via email. Cloud platform to insert product information as delivered by the Reader and presented in the Stand-App. Shows leads profiles and analytics in real time.
Konduko Stand-App Stand-App for iOS Reads QR codes or bar codes on badges or print@home tickets thanks to device camera. Adapted to iPhones, iPads and iPads mini. Stand-App for Android Reads QR or bar codes, and if the device is adapted, also reads RFID/NFC badges. Optimised for Samsung and Asus devices. Digital catalogue Konduko Stand-App works as digital catalogue and supports a large number of formats. Konduko Stand-App does not require the device to constantly connect to the Internet.
Konduko Reader Placed on products, posters, walls or other supports, Konduko Reader is a wireless sensor running on batteries and with a sticky back side layer. Deliver product information When visitors touch Konduko Readers with their badge, they receive an email, containing the information about that product If visitors have a smartphone**, the information appears in real time on their screen (this is possible with no need of Internet connection). Track visitor contact info and interest Each Reader keeps track of who has made contact with it, and transfer this information – together with the product interest, to the Konduko Cloud to be elaborated. ** Service available from June 2014 on Android and Apple.
Konduko Cloud Content Management System Allows exhibitors to upload product information. This content is made available on the Konduko Reader and on the Stand- App. Online support Online support chat is provided in English, German, French and Italian. Reporting All data collected during the show are made available on Konduko Cloud and presented in user friendly interfaces. A variety of analysis is automatically elaborated to answer the most common marketing needs. Data can be exported or used for emailing marketing campaigns directly on Konduko.com
Offer to the Exhibitors 5+ staff Konduko CORE Konduko MAX Konduko PRO Konduko Stand-App Stand-App Konduko Reader Fits to booth with Access level to Konduko Cloud 3/5 staff2 staffAny staff Leads profiles • Leads profiles • Advanced analytics • Leads profiles • Advanced analytics • User multi profiles x5 expandible x2 expandible x1- x5 expandible x3 expandible x1x1 Leads profiles
Event set-‐up Advantages
Advantages for every stakeholders Organisers Visitors Exhibitors • High quality of information • Save costs: printing and logistics • Real time communication • Track social interaction • Entrance dematerialization • Track exhibitors success • Track visitors flow • “Light” experience: no more bags of paper catalogues to bring around. • Offer powerful VAS • No change in workflow • No rental model • “Smart” experience: no more lines, get content digitally. • Upload product content until the very last minute • Forget post event paperwork • Do not miss a lead anymore
Organiser’s advantages Better visitors’ data quality Double check of visitor’s data: - At the entrance - At the booths Complete reporting Export data and email functionalities
Organiser’s advantages Quantitative report on exhibitor’s success Unique visitors, represented companies name and dimesion
Organiser’s advantages Track visitors’ flow in the venue Tracking visitor’s flow in the venue and access to dynamic representation
Event set-‐up Security
Data protection: use of data Security: use of data Konduko will not use any information collected or transferred to Konduko.com, for marketing actions, sales or other purpose different from the objectives of the event. Konduko will manage those data in comformity to the laws of the Country hostin the event and to the policy of the event organiser. Security: Device and Apps Konduko Readers are 100% secure. Communication between each Konduko Reader and Konduko Cloud uses AES (128 bit Advanced Encryption Standard), and can only be decrypted by the server. This means no one can “fake” a Reader connection. Konduko Readers do not store personal information, they simply transmit a secure ID that is encrypted and linked up with the server. Even if a Konduko Reader is lost, the identity of the users it contains is never revealed. Data are erased from any Konduko Reader after transmission and at the end of the trade show. Communication with Konduko and other systems uses SHA-2 (Secure Hash Algorithm as designed by the NSA. The server also keeps track of a unique time code on each Reader, to ensure it cannot be simulated by a hacker and data are transferred only on signed API calls.
Data protection: server security Services (AWS) is the comprehensive list of certifications related to risk and compliance. AWS manages a comprehensive control environment that includes the necessary policies, processes and control activities for the delivery of each of the hosted web service offerings. AWS is compliant with various certifications and third party attestations. These include: • SAS70 Type II. This report includes detailed controls AWS operates along with an independent auditor opinion about the effective operation of those controls. • PCI DSS Level 1. AWS has been independently validated to comply with the PCI Data Security Standard as a shared host service provider. • ISO 27001. AWS has achieved ISO 27001 certification of the Information Security Management System (ISMS) covering infrastructure, data centers, and services. • FISMA. AWS enables government agency customers to achieve and sustain compliance with the Federal Information Security Management Act (FISMA). Further information about these certifications and third-party attestations is available in the Risk and Compliance whitepaper available on the website: http://aws.amazon.com/security The Konduko.com website is built upon a highly scalable Java stack hosted on Amazon EC2. Amazon EC2 provides an extremely secure hosting environment and is used to drive many popular websites, including the world's largest online store at Amazon.com.
Event set-‐up Event set-up
Smart badge slip Transparent side Colored side with RFID / NFCtag Distributed at the entrance, as normally happens, the “smart” badge slip is compatible with any piece of the Konduko suite, enabling visitors identification and localisation in the venue trough the Konduko Readers.
Dematerialise entrance Quick link between QR / bar code and Konduko smart badge slip happens right at the turnstile or at the pavilion entrance. Konduko is compatible with a number of systems of the largest operators in the access control market.
Optional: Visitors App Konduko Visitors App permit to visualise products content on the phone screen simply by touching the phone on a Konduko Reader. Currently available only for NFC Samsung Phones, running Android OS*. From June iOS environment will be supported on a Blue Tooth technology. Standard Visitor’s App Konduko Visotor’s App is offered in a standard format as represented in picture, at no charges. Optional: Integrated Visitor’s App Konduko can integrate the Visitor’s App with the Trade Show App (if existing). The result is a unique Exhibition branded App, presenting also the Konduko functionalities. Integration is invoiced to the organiser on a per-hour basis. * As at January 2014.
www.konduko.com or Watch us on Youtube Thank you !
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