Published on February 28, 2014
KINSHIP Company Overview for YOU
KINSHIP Kind and kindness derive from the same root as the work kin, which refers to persons of a common ancestry, that is, relatives. In a very real sense, if I were to say that you treated me with kindness, I would be saying that you were treating me as if I were a favored relative, that I was your kinsman. Our Kinship refers to our willingness to set aside self-interest in the promotion of your well being.
KINSHIP enterprise Empower, collaborate and transform into a successful social business. KINSHIP enterprise is a social business consultancy that believes every organisation has the potential to become a true social business – a business that empowers its people and customers to achieve and innovate through collaboration and achieves engagement at scale. Our vision is to lead our clients on the social business journey to help them realise the business benefits and especially growth: • Performing to strengths and engaging the whole system; • Supporting purpose, passion and commitment; • Focused on platforms which integrate with how work is done; • Governed by frameworks and monitoring to balance risk. 4
Our Keys to ESN success 1. Executive Adoption Sponsorship is not enough! Executives have to change their work habits also. 2. Establish and Communicate Value Establish gaps, problems. Lead with value, not with functionality. 3. Assemble a Cross-Functional Project Team Corporate Communications and IT play critical roles. Move from ownership to enablement. 4. Develop Meaningful Business Use Cases Use case templates. Baseline data. Complete use cases before launch. 5. Identify and Train Champions You need “feet on the streets”. Early adopters and group owners. Look for the influencers. Train on the WHY not just the how. 6. Internal Marketing Campaign Have the Leaders launch the ESN. Market it with tips and success stories. 7. “Water the Seeds and Pull the Weeds” Do the analytics. Weed inactive or redundant groups. Promote conversations and engagement.
ESN Implementaiton Strategic Phases Phase 1a – Social Big Data Audit Phase 1b – Appreciative Inquiry and Setting Business Priorities Phase 2 – Stakeholder Interviews and Audit of Candidate Business Processes Phase 3 – SOAR, Implications of Previous Phases, Selection of Target Processes Phase 4a – Baseline, Metrics, KPIs and Implementation Strategy for Target Processes Phase 4b – ESN Selection – if required Phase 5 – Implementation and Analytics
Strategic Value Map for the Client Community Increase CLIENT Value Metrics EnableNSW Prescribers Learning ERF error rate < 5% Warehouse stock > 90% Internal backlog < 3 days Prescriber dashboard > 70% Reduced ERF error rate Increase uptake in warehouse stock More efficient distribution of FTE count Reduced internal backlog Increased usage of prescriber dashboard Faster equipment request process More transparency into process Ready access to expertise Demonstrate expertise Job satisfaction and retention Knowledge from Prescribers Equipment ideas Make EnableNSW a better workplace Improved customer satisfaction
The Stakeholder Ecosystem Value Creation Model INTERNAL (employees) 4 2 THE SOCIAL BUSINESS PROCESS IMPROVEMENT PRODUCT INNOVATION EMPLOYEE ADVOCACY 1 COMMUNITY ENGAGEMENT CUSTOMER/SALES SUPPORT CUSTOMER SATISFACTION SOCIAL BRAND OPERATIONAL EXCELLENCE 3 COLLABORATION KNOWLEDGE SHARING SOCIAL ENABLEMENT EXTERNAL (customers, partners, media) SALES/REVENUE CUSTOMER ADVOCACY PRODUCT FEEDBACK
KINSHIP digital Being present in social and learning – social business intelligence. KINSHIP digital integrates the social media with the enterprise, focused on business strategy and leveraging strengths and cultures of specific social platforms to enhance brand engagement and value, and to improve the value exchange. Our vision is that our clients should have the optimum social architecture to support their business objectives: • Flowing awareness, information & engagement bi-directionally; • Facilitating the most effective social footprint of their people; • Fully enabling social selling; • Optimally using the full value of social business intelligence; • Building brand value, brand resilience and brand equity. 9
KINSHIP digital Methodology Research Brand (You) Industry 8-Point Framework Social Architecture Topics 10
Proper Social Architecture is Vital Participating Wikis Listening, establishing reputation (I’m one of you) Managed Listening, supporting, building reputation, marketing Owned External Communities Closed Network Listening, supporting, building relationships, collaborating Example: customer communities Example: channels, members Example: Intranets, communities of practice Internal Communities
Methodologies • • • • • • Social Media Strategy Social Monitoring Maturity Assessment Governance Framework for Chief Internal Auditors Community Development Strategy ESN Implementation Planning Social Enterprise Strategy
What We See • We see Cloud, Social, Mobile and Big Data / Analytics as transformational. • We see Watson as a Platform as transformational. • We see the Don Tapscott Wikinomics world changing business and people relationships and the future of work. • We see executives and business uncertain of what it all means, why they should act or how to proceed.
We intend to be part of the solution.
Our Values, Keywords, and Partners
Our Values Kinship places its mission as "building successful social enterprises" for its clients and pledges to use these values to guide that mission. 1. Commitment: We care deeply about our employees, our customers, our partners and our community. Our word is our commitment and we will always act with integrity and transparency. 2. Creative Passion: Dedication and devotion are at the heart of every great idea and we value creativity, not just productivity. 3. Relentless: An unparalleled focus on the success of our customers; always working to co create value. The customer experience is at the centre of everything we do. 4. Inspiration: Our greatest asset is our exceptional talent with a bias for action. The ability to see solutions no one else sees, to dream of innovations no else conceives, and to create a future no one else can. @Michae1Green
Contact Mike Green email@example.com @michae1green Walter Adamson firstname.lastname@example.org @adamson
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